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                             17 results found
no title author magazine year volume issue page(s) type
1 Benefit Segmentation Miaoulis, George
1984
2 1 p. 115-127
article
2 Environmental Design Can Strengthen a Hospital's Marketing Campaign Ruga, Wayne
1984
2 1 p. 43-61
article
3 Minimizing Advertising Risks Coleman, Thomas J.
1984
2 1 p. 83-89
article
4 PART III: MARKETING RESEARCH, SEGMENTATION, AND TARGETING 1984
2 1 p. 103-104
article
5 PART II: THE FOUR Ps OF HOSPITAL MARKETING-PRODUCT, PRICE, PLACE, AND PROMOTION 1984
2 1 p. 27-28
article
6 PART I: MARKETING POLICY AND PLANNING 1984
2 1 p. 1
article
7 Preface Winston, William J.
1984
2 1 p. 9-14
article
8 Price-A Primer on the 2nd "P" for Hospital Marketers Leven, Edward L.
1984
2 1 p. 33-42
article
9 Product Integrity Kaufman, Nathan
1984
2 1 p. 29-32
article
10 Public Policy and Hospital Marketing Winston, William J.
1984
2 1 p. 3-17
article
11 Renovated Hospital Building Provides Housing Alternative for the Elderly Goldman, Ellen F.
1984
2 1 p. 63-72
article
12 Segmentation Bases of the Elderly Health Care Consumer Thanopoulos, John
1984
2 1 p. 129-138
article
13 Strategic Planning in Hospitals Stier, Richard D.
1984
2 1 p. 19-26
article
14 "The Bottom Line on Advertising" Keynote Speech At Pinto, John
1984
2 1 p. 73-81
article
15 The Making of a Logo Nelson, Donald W.
1984
2 1 p. 91-101
article
16 Using Marketing Research to Estimate Market Potential and Feasibility Midei, Evon L.
1984
2 1 p. 105-113
article
17 Why Do the Majority of Marketing Programs in Hospitals Fail? Winston, William J.
1984
2 1 p. 17-21
article
                             17 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands