no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
Benefit Segmentation
|
Miaoulis, George |
|
1984 |
2 |
1 |
p. 115-127 |
article |
2 |
Environmental Design Can Strengthen a Hospital's Marketing Campaign
|
Ruga, Wayne |
|
1984 |
2 |
1 |
p. 43-61 |
article |
3 |
Minimizing Advertising Risks
|
Coleman, Thomas J. |
|
1984 |
2 |
1 |
p. 83-89 |
article |
4 |
PART III: MARKETING RESEARCH, SEGMENTATION, AND TARGETING
|
|
|
1984 |
2 |
1 |
p. 103-104 |
article |
5 |
PART II: THE FOUR Ps OF HOSPITAL MARKETING-PRODUCT, PRICE, PLACE, AND PROMOTION
|
|
|
1984 |
2 |
1 |
p. 27-28 |
article |
6 |
PART I: MARKETING POLICY AND PLANNING
|
|
|
1984 |
2 |
1 |
p. 1 |
article |
7 |
Preface
|
Winston, William J. |
|
1984 |
2 |
1 |
p. 9-14 |
article |
8 |
Price-A Primer on the 2nd "P" for Hospital Marketers
|
Leven, Edward L. |
|
1984 |
2 |
1 |
p. 33-42 |
article |
9 |
Product Integrity
|
Kaufman, Nathan |
|
1984 |
2 |
1 |
p. 29-32 |
article |
10 |
Public Policy and Hospital Marketing
|
Winston, William J. |
|
1984 |
2 |
1 |
p. 3-17 |
article |
11 |
Renovated Hospital Building Provides Housing Alternative for the Elderly
|
Goldman, Ellen F. |
|
1984 |
2 |
1 |
p. 63-72 |
article |
12 |
Segmentation Bases of the Elderly Health Care Consumer
|
Thanopoulos, John |
|
1984 |
2 |
1 |
p. 129-138 |
article |
13 |
Strategic Planning in Hospitals
|
Stier, Richard D. |
|
1984 |
2 |
1 |
p. 19-26 |
article |
14 |
"The Bottom Line on Advertising" Keynote Speech At
|
Pinto, John |
|
1984 |
2 |
1 |
p. 73-81 |
article |
15 |
The Making of a Logo
|
Nelson, Donald W. |
|
1984 |
2 |
1 |
p. 91-101 |
article |
16 |
Using Marketing Research to Estimate Market Potential and Feasibility
|
Midei, Evon L. |
|
1984 |
2 |
1 |
p. 105-113 |
article |
17 |
Why Do the Majority of Marketing Programs in Hospitals Fail?
|
Winston, William J. |
|
1984 |
2 |
1 |
p. 17-21 |
article |