|
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
17 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Benefit Segmentation |
Miaoulis, George |
1984 |
2 | 1 |
p. 115-127 |
article |
|
| 2 | Environmental Design Can Strengthen a Hospital's Marketing Campaign |
Ruga, Wayne |
1984 |
2 | 1 |
p. 43-61 |
article |
|
| 3 | Minimizing Advertising Risks |
Coleman, Thomas J. |
1984 |
2 | 1 |
p. 83-89 |
article |
|
| 4 | PART III: MARKETING RESEARCH, SEGMENTATION, AND TARGETING |
1984 |
2 | 1 |
p. 103-104 |
article |
||
| 5 | PART II: THE FOUR Ps OF HOSPITAL MARKETING-PRODUCT, PRICE, PLACE, AND PROMOTION |
1984 |
2 | 1 |
p. 27-28 |
article |
||
| 6 | PART I: MARKETING POLICY AND PLANNING |
1984 |
2 | 1 |
p. 1 |
article |
||
| 7 | Preface |
Winston, William J. |
1984 |
2 | 1 |
p. 9-14 |
article |
|
| 8 | Price-A Primer on the 2nd "P" for Hospital Marketers |
Leven, Edward L. |
1984 |
2 | 1 |
p. 33-42 |
article |
|
| 9 | Product Integrity |
Kaufman, Nathan |
1984 |
2 | 1 |
p. 29-32 |
article |
|
| 10 | Public Policy and Hospital Marketing |
Winston, William J. |
1984 |
2 | 1 |
p. 3-17 |
article |
|
| 11 | Renovated Hospital Building Provides Housing Alternative for the Elderly |
Goldman, Ellen F. |
1984 |
2 | 1 |
p. 63-72 |
article |
|
| 12 | Segmentation Bases of the Elderly Health Care Consumer |
Thanopoulos, John |
1984 |
2 | 1 |
p. 129-138 |
article |
|
| 13 | Strategic Planning in Hospitals |
Stier, Richard D. |
1984 |
2 | 1 |
p. 19-26 |
article |
|
| 14 | "The Bottom Line on Advertising" Keynote Speech At |
Pinto, John |
1984 |
2 | 1 |
p. 73-81 |
article |
|
| 15 | The Making of a Logo |
Nelson, Donald W. |
1984 |
2 | 1 |
p. 91-101 |
article |
|
| 16 | Using Marketing Research to Estimate Market Potential and Feasibility |
Midei, Evon L. |
1984 |
2 | 1 |
p. 105-113 |
article |
|
| 17 | Why Do the Majority of Marketing Programs in Hospitals Fail? |
Winston, William J. |
1984 |
2 | 1 |
p. 17-21 |
article |
17 results found
Toegankelijkheidsverklaring