| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Aspects of Consumer Search for Health Information:
|
Bunn, Michele D.
|
|
1994
|
11 |
3-4 |
p. 75-98
|
article
|
| 2 |
Disease Demarketing
|
Golden, Linda L.
|
|
1994
|
11 |
3-4 |
p. 105-124
|
article
|
| 3 |
Factors Influencing the Choice of a New Dental Service Provider
|
Coleman, Wayne
|
|
1994
|
11 |
3-4 |
p. 145-160
|
article
|
| 4 |
Innovative Prevention Programming:
|
Morose, L.
|
|
1994
|
11 |
3-4 |
p. 99-104
|
article
|
| 5 |
Learn from the Past for Future Marketing Success
|
Winston, William J.
|
|
1994
|
11 |
3-4 |
p. 5-8
|
article
|
| 6 |
Marketing in Shades of Green or Color the Trend in Marketing-Green
|
Coleman, Linda Jane
|
|
1994
|
11 |
3-4 |
p. 55-60
|
article
|
| 7 |
Older Consumers' Perceptions of Health Care Information Sources
|
Strutton, David
|
|
1994
|
11 |
3-4 |
p. 175-200
|
article
|
| 8 |
Preface and Introduction
|
Winston, William J.
|
|
1994
|
11 |
3-4 |
p. 1-4
|
article
|
| 9 |
Price
|
Dasgupta, Chanda Ghose
|
|
1994
|
11 |
3-4 |
p. 41-54
|
article
|
| 10 |
Prospecting for Customers in the Small Employer Market
|
Christianson, Jon B.
|
|
1994
|
11 |
3-4 |
p. 125-144
|
article
|
| 11 |
Serving Patient Needs While Implementing Cost Effectiveness Programs in Health Care Administration
|
Tootelian, Dennis H.
|
|
1994
|
11 |
3-4 |
p. 161-174
|
article
|
| 12 |
The Effect of Scale Form Choice on Psychometric Properties of Patient Satisfaction Measurement
|
Meric, Havva J.
|
|
1994
|
11 |
3-4 |
p. 27-40
|
article
|
| 13 |
The Media/Information Richness Model as Prescription for Some Health Care Service Ills
|
Mundt, JoNel
|
|
1994
|
11 |
3-4 |
p. 221-236
|
article
|
| 14 |
"This Is Your Brain on Drugs":
|
Cutler, Bob D.
|
|
1994
|
11 |
3-4 |
p. 9-26
|
article
|
| 15 |
Understanding Innovation in Social Service Delivery System
|
Moore, Stephen
|
|
1994
|
11 |
3-4 |
p. 61-74
|
article
|
| 16 |
Veterinarians' Attitudes Toward Advertising and Their Use of Various Marketing Practices
|
Stevens, Robert E.
|
|
1994
|
11 |
3-4 |
p. 201-220
|
article
|
Journal description