| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
About the editor
|
|
|
1997
|
|
4 |
p. 1
|
artikel
|
| 2 |
A Comparison of Dummy Variable versus Traditional Multiple Discriminant Function Analysis
|
McCrohan, Kevin F.
|
|
1989
|
|
4 |
p. 147-157
|
artikel
|
| 3 |
A Cost Analysis of Hospice Versus Non-Hospice Care:
|
Oji-McNair, Kathleen
|
|
1985
|
|
4 |
p. 119-130
|
artikel
|
| 4 |
Affect, Attribution, and Disconfirmation
|
Alford, Bruce L.
|
|
1998
|
|
4 |
p. 55-74
|
artikel
|
| 5 |
AIDS Awareness Study
|
Eckstein, Blanka
|
|
1989
|
|
4 |
p. 65-104
|
artikel
|
| 6 |
AIDS in the Workplace
|
Nykodym, Nick
|
|
1989
|
|
4 |
p. 57-64
|
artikel
|
| 7 |
A Market Research Analysis of an Adolescent In-Patient Substance Abuse Program
|
McDermott, Dennis R.
|
|
1985
|
|
4 |
p. 51-57
|
artikel
|
| 8 |
An Analysis of Health Marketing Quarterly 1991-2002
|
Honeycutt, Earl D.
|
|
2004
|
|
4 |
p. 77-87
|
artikel
|
| 9 |
An investigative model evaluating how consumers process pictorial information on nonprescription medication labels
|
Sansgiry, Sujit S.
|
|
1997
|
|
4 |
p. 71-90
|
artikel
|
| 10 |
A Prospectus for a Conceptualization of Preventive Health Behavior Theory
|
Gauff, Joseph F.
|
|
1986
|
|
4 |
p. 97-105
|
artikel
|
| 11 |
A Segmentation Analysis of Consumer Uses of Health Information
|
Risker, D. Christopher
|
|
1995
|
|
4 |
p. 39-48
|
artikel
|
| 12 |
A Social Marketing Approach to Changing Mental Health Practices Directed at Youth and Adolescents
|
Andreasen, Alan R.
|
|
2004
|
|
4 |
p. 51-75
|
artikel
|
| 13 |
Assessing Medicaid Patients' Perceptions of the OB/GYN-Patient Relationship
|
Crutchfield, Tammy Neal
|
|
2002
|
|
4 |
p. 21-37
|
artikel
|
| 14 |
Assessing the strategy-performance paradigm: Implications for organizational adaptation in discontinuous environments for home health care providers
|
Westbrook, Kevin W.
|
|
1997
|
|
4 |
p. 27-44
|
artikel
|
| 15 |
A Systems Design Developmental Model for Programs of Deinstitutionalization
|
Imbrogno, Salvatore
|
|
1985
|
|
4 |
p. 145-156
|
artikel
|
| 16 |
BOOK REVIEW
|
|
|
2002
|
|
4 |
p. 89-90
|
artikel
|
| 17 |
Challenges in Marketing Mental Health Senior Services
|
George, Sharon
|
|
1984
|
|
4 |
p. 69-76
|
artikel
|
| 18 |
Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements
|
Tay, Richard
|
|
2002
|
|
4 |
p. 55-68
|
artikel
|
| 19 |
Children's Immunizations
|
Mack, Rhonda W.
|
|
1999
|
|
4 |
p. 7-14
|
artikel
|
| 20 |
Cigarettes and health: Historical controversies and constraints-part II
|
Lesch, William C.
|
|
1997
|
|
4 |
p. 91-108
|
artikel
|
| 21 |
Co-Editors' Comments
|
Paul, David P.
|
|
2004
|
|
4 |
p. 1-2
|
artikel
|
| 22 |
College Student's Blood Donation Behavior:
|
Nonis, Sarath A.
|
|
1996
|
|
4 |
p. 33-46
|
artikel
|
| 23 |
Congregate care facility selection: A conjoint approach
|
Shemwell, Donald J.
|
|
1997
|
|
4 |
p. 109-120
|
artikel
|
| 24 |
Consumer Behavior Analysis for Improved Dental Services Marketing
|
Rao, C. P.
|
|
1986
|
|
4 |
p. 83-96
|
artikel
|
| 25 |
Consumer Friendly or Reader Hostile? An Evaluation of the Readability of DTC Print Ads
|
Sheehan, Kim
|
|
2008
|
|
4 |
p. 1-16
|
artikel
|
| 26 |
Consumers' Perceptions of Health Care
|
Liu, Sandra S.
|
|
2000
|
|
4 |
p. 1-20
|
artikel
|
| 27 |
Consumption Value Theory and the Marketing of Public Health
|
Nelson, Douglas G.
|
|
2002
|
|
4 |
p. 69-85
|
artikel
|
| 28 |
Containing Health Care Costs
|
Elliott, Clifford
|
|
1995
|
|
4 |
p. 63-74
|
artikel
|
| 29 |
Control of the Marketing Effort in Health Care Organizations
|
Suver, James D.
|
|
1984
|
|
4 |
p. 83-100
|
artikel
|
| 30 |
Deal Breakers in the Organ Donation Request Process
|
Aldridge, Alicia
|
|
2008
|
|
4 |
p. 17-31
|
artikel
|
| 31 |
Demonstrating Marketing Accountability
|
Gombeski, William R.
|
|
2008
|
|
4 |
p. 344-360
|
artikel
|
| 32 |
Dental practice location: Some aspects of the importance of selection of place
|
Paul, David P.
|
|
1997
|
|
4 |
p. 55-69
|
artikel
|
| 33 |
Designing a Promotional Tool
|
Yankey, John A.
|
|
1985
|
|
4 |
p. 59-71
|
artikel
|
| 34 |
Doing vs. Being
|
MacStravic, Robin Scott
|
|
1989
|
|
4 |
p. 105-112
|
artikel
|
| 35 |
EDITORIAL
|
Paul, David P.
|
|
2002
|
|
4 |
p. 1-2
|
artikel
|
| 36 |
EDITORIAL
|
Paul, David P.
|
|
2004
|
|
4 |
p. 1-2
|
artikel
|
| 37 |
Editorial board
|
|
|
1997
|
|
4 |
p. 1
|
artikel
|
| 38 |
EDITORS' COLUMN
|
Paul, David P.
|
|
2006
|
|
4 |
p. 1-2
|
artikel
|
| 39 |
Examining the Applicability of Market Forecasting Models to New Pharmaceutical Products
|
Agrawal, Madhu
|
|
1996
|
|
4 |
p. 17-31
|
artikel
|
| 40 |
Factors Affecting Rural Consumers' Satisfaction With Medical Care
|
Rushinek, Avi
|
|
1986
|
|
4 |
p. 37-57
|
artikel
|
| 41 |
Factors Impacting Client Perceptions of and Satisfaction with Veterinary Services
|
Thompson, Alicia
|
|
1989
|
|
4 |
p. 17-32
|
artikel
|
| 42 |
Family Selection of Long-Term Care Services
|
Smith, Scott M.
|
|
1984
|
|
4 |
p. 101-113
|
artikel
|
| 43 |
Fighting the Stigma
|
Nelson, Gregory D.
|
|
1985
|
|
4 |
p. 89-101
|
artikel
|
| 44 |
First Steps First
|
Faherty, Vincent Edward
|
|
1985
|
|
4 |
p. 25-33
|
artikel
|
| 45 |
Fottler-Smith
|
Rushinek, Avi
|
|
1989
|
|
4 |
p. 33-56
|
artikel
|
| 46 |
Health Care in the 21st Century
|
Tootelian, Dennis H.
|
|
1995
|
|
4 |
p. 11-24
|
artikel
|
| 47 |
Health Care Marketing
|
Dodson, Don C.
|
|
1985
|
|
4 |
p. 13-23
|
artikel
|
| 48 |
Health Services Pricing in Turkey
|
Tengilimoglu, Dilaver
|
|
2000
|
|
4 |
p. 21-36
|
artikel
|
| 49 |
How Consumers Evaluate Health Care Quality
|
Moore, Stephen T.
|
|
1999
|
|
4 |
p. 1-6
|
artikel
|
| 50 |
How Consumers View Dental Advertising
|
Johns, Horace E.
|
|
1989
|
|
4 |
p. 3-16
|
artikel
|
| 51 |
How Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns?
|
Macias, Wendy
|
|
2006
|
|
4 |
p. 45-71
|
artikel
|
| 52 |
Implications for Medical Marketers
|
Virgo, John M.
|
|
1986
|
|
4 |
p. 25-35
|
artikel
|
| 53 |
Improve Your Marketing Effectiveness and Net Income Through Better Prospecting
|
Gombeski, William R.
|
|
2002
|
|
4 |
p. 3-19
|
artikel
|
| 54 |
Improving the Effectiveness of Condom Advertising:
|
Alden, Dana L.
|
|
1995
|
|
4 |
p. 25-38
|
artikel
|
| 55 |
Increasing Competition Will Expand the Healthcare Marketer's Role
|
McCarthy, Joseph
|
|
1984
|
|
4 |
p. 33-44
|
artikel
|
| 56 |
Internal Marketing and the Antecedents of Nurse Satisfaction and Loyalty
|
Peltier, James W.
|
|
2008
|
|
4 |
p. 75-108
|
artikel
|
| 57 |
Internal Marketing, Nurse Loyalty and Relationship Marketing
|
Peltier, James
|
|
2004
|
|
4 |
p. 63-82
|
artikel
|
| 58 |
Is the Future of Health Marketing Going to Be Directed .by Videotex Systems?
|
Winston, William J.
|
|
1984
|
|
4 |
p. 1-4
|
artikel
|
| 59 |
Keeping the Medical Practice Financially Viable
|
Patrick, Michelle L.
|
|
2002
|
|
4 |
p. 39-53
|
artikel
|
| 60 |
Key Points of Developing an Advertisement for Human Services
|
Winston, William J.
|
|
1985
|
|
4 |
p. 1-5
|
artikel
|
| 61 |
Key Steps in the Strategic Analysis of a Dental Practice
|
Armstrong, James L.
|
|
1999
|
|
4 |
p. 33-51
|
artikel
|
| 62 |
Managed Care
|
Weinberg, David L.
|
|
1995
|
|
4 |
p. 5-10
|
artikel
|
| 63 |
Marketing a Practical Health Care Policy for the United States
|
Goldman, Robert L.
|
|
1989
|
|
4 |
p. 113-126
|
artikel
|
| 64 |
Marketing "Dairy Queenland", U.S.A.
|
Boyd, Sheryl H.
|
|
1986
|
|
4 |
p. 59-71
|
artikel
|
| 65 |
Marketing "Health Care Marketing"
|
Bryan, Gerald O.
|
|
1986
|
|
4 |
p. 11-23
|
artikel
|
| 66 |
Marketing Long Term and Senior Care Services
|
Abramovice, Ben
|
|
1984
|
|
4 |
p. 5-18
|
artikel
|
| 67 |
Marketing Mix Case Study
|
Pribilovics, Rosanna M. G.
|
|
1985
|
|
4 |
p. 75-87
|
artikel
|
| 68 |
Marketing Services for Seniors
|
Evashwick, Connie J.
|
|
1984
|
|
4 |
p. 19-32
|
artikel
|
| 69 |
Market Orientation and Professionalism
|
Hampton, Gerald M.
|
|
2000
|
|
4 |
p. 77-93
|
artikel
|
| 70 |
Medically Indigent Adults
|
Christmas, Robert H.
|
|
1985
|
|
4 |
p. 7-9
|
artikel
|
| 71 |
Message Content of Alcohol Moderation TV Commercials
|
Lavack, Anne M.
|
|
1999
|
|
4 |
p. 15-31
|
artikel
|
| 72 |
New Drug Adoption Models
|
Agrawal, Madhu
|
|
1995
|
|
4 |
p. 93-111
|
artikel
|
| 73 |
Occupational and Longitudinal Differences in Health-Care and Non-Health-Care Worker Attitudes Concerning AIDS Exposures and Work:
|
Miners, Ian A.
|
|
1995
|
|
4 |
p. 113-129
|
artikel
|
| 74 |
Optimizing Marketing Intervention Strategies in the Obesogenic Environment: REACH FAR, the Eight Criteria for Program Planners
|
Harker, Michael
|
|
2008
|
|
4 |
p. 329-343
|
artikel
|
| 75 |
Over-the-Counter Pharmaceuticals:
|
Reisenwitz, Timothy H.
|
|
1996
|
|
4 |
p. 47-61
|
artikel
|
| 76 |
Parenting and Communication:
|
Bourgeois, Jacques C.
|
|
1985
|
|
4 |
p. 131-144
|
artikel
|
| 77 |
Participant Satisfaction with the Vocational Rehabilitation Process
|
Dps, Carol Scovotti
|
|
2006
|
|
4 |
p. 3-26
|
artikel
|
| 78 |
PART I: GENERAL HEALTH CARE MARKETING AND STRATEGIC MARKETING PLANNING
|
|
|
1985
|
|
4 |
p. 11-12
|
artikel
|
| 79 |
PART III: MARKETING STRATEGIES
|
|
|
1985
|
|
4 |
p. 73
|
artikel
|
| 80 |
PART II: MARKETING RESEARCH AND TARGETING
|
|
|
1985
|
|
4 |
p. 35
|
artikel
|
| 81 |
PART IV: SELECT RESEARCH CASES
|
|
|
1985
|
|
4 |
p. 117-118
|
artikel
|
| 82 |
Patient Sources of Information and Decision Factors in Selecting Cosmetic Surgeons
|
Nowak, Linda I.
|
|
1998
|
|
4 |
p. 45-54
|
artikel
|
| 83 |
Perceptions of Young Adults as to the Future of Health Care in the 21st Century
|
Tootelian, Dennis H.
|
|
1999
|
|
4 |
p. 67-79
|
artikel
|
| 84 |
Pharmaceutical Drug Marketing Strategies and Tactics
|
Parker, R. Stephen
|
|
2006
|
|
4 |
p. 27-43
|
artikel
|
| 85 |
Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments
|
Campo, Katia
|
|
2006
|
|
4 |
p. 73-107
|
artikel
|
| 86 |
Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
|
Winston, William J.
|
|
1984
|
|
4 |
p. 51-67
|
artikel
|
| 87 |
Predicting Health Plan Member Retention from Satisfaction Surveys: The Moderating Role of Intention and Complaint Voicing
|
Huppertz, John W.
|
|
2008
|
|
4 |
p. 383-404
|
artikel
|
| 88 |
Preface
|
Winston, William J.
|
|
1985
|
|
4 |
p. 11-16
|
artikel
|
| 89 |
Preface and Introduction
|
Winston, William J.
|
|
1996
|
|
4 |
p. 1-2
|
artikel
|
| 90 |
Preface and Introduction
|
Winston, William J.
|
|
1995
|
|
4 |
p. 1-3
|
artikel
|
| 91 |
Preface and introduction
|
Winston, William J.
|
|
1997
|
|
4 |
p. 1-2
|
artikel
|
| 92 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1989
|
|
4 |
p. 1-2
|
artikel
|
| 93 |
Preface and Introduction to the Text
|
Winston, William J.
|
|
1986
|
|
4 |
p. 1-4
|
artikel
|
| 94 |
Price and Consumer Cost Responsibility Effects on Quality Perceptions and Price Negotiation Likelihood for Healthcare Services
|
Carlson, Jay P.
|
|
2008
|
|
4 |
p. 303-328
|
artikel
|
| 95 |
Quality Measures in Health Care
|
Self, Donald R.
|
|
1996
|
|
4 |
p. 3-15
|
artikel
|
| 96 |
Reducing Health Care Cost by Demarketing Benefits
|
Reddy, Allan C.
|
|
1989
|
|
4 |
p. 137-146
|
artikel
|
| 97 |
Relationship Marketing of Health Care Plans
|
Choong, Peggy
|
|
2000
|
|
4 |
p. 37-50
|
artikel
|
| 98 |
Relationships of Physicians with Pharmaceutical Sales Representatives and Pharmaceutical Companies:
|
Andaleeb, Syed Saad
|
|
1996
|
|
4 |
p. 79-89
|
artikel
|
| 99 |
Resource Based View of the Firm: Measures of Reputation Among Health Service-Sector Businesses
|
Smith, Alan D.
|
|
2008
|
|
4 |
p. 361-382
|
artikel
|
| 100 |
Retail Health Marketing
|
Nayga, Rodolfo M.
|
|
1999
|
|
4 |
p. 53-65
|
artikel
|
| 101 |
Satisfaction and Value: A Meta-Analysis in the Healthcare Context
|
Liu, Sandra S.
|
|
2008
|
|
4 |
p. 49-73
|
artikel
|
| 102 |
Segmenting the Senior Health Care Market
|
Pak, Sukgoo
|
|
1996
|
|
4 |
p. 63-77
|
artikel
|
| 103 |
Skilled Nursing Facility Marketing
|
Midgett, Matthew
|
|
1984
|
|
4 |
p. 77-81
|
artikel
|
| 104 |
Smoking Among University Students in Canada and South Korea
|
Lavack, Anne M.
|
|
2004
|
|
4 |
p. 3-25
|
artikel
|
| 105 |
Social Welfare in a Managerial Society
|
Moore, Stephen T.
|
|
1998
|
|
4 |
p. 75-87
|
artikel
|
| 106 |
Stop the Hospital
|
Freed, David H.
|
|
2000
|
|
4 |
p. 51-60
|
artikel
|
| 107 |
Tackling No-Show Behavior
|
Garuda, Sanjay R.
|
|
1998
|
|
4 |
p. 25-44
|
artikel
|
| 108 |
The AIDS Pandemic
|
Raymond, Mary Anne
|
|
1998
|
|
4 |
p. 1-24
|
artikel
|
| 109 |
The Community Health Center in a Changing Health Care Environment
|
Parsons, Robert J.
|
|
1989
|
|
4 |
p. 127-136
|
artikel
|
| 110 |
The Economic Shakeout of the Urgent Care Sector!
|
Winston, William J.
|
|
1986
|
|
4 |
p. 5-9
|
artikel
|
| 111 |
The Effects of Continuing Medical Education Credits on Physician Response Rates to a Mailed Questionnaire
|
McDermott, Mary McGrae
|
|
2004
|
|
4 |
p. 27-42
|
artikel
|
| 112 |
The Evolution of Rural Hospitals Viewed Through a Population Ecology Framework
|
Yarbrough, Amy K.
|
|
2008
|
|
4 |
p. 33-48
|
artikel
|
| 113 |
The Impact of Pharmaceutical Direct Advertising
|
Pinto, Mary Beth
|
|
1998
|
|
4 |
p. 89-101
|
artikel
|
| 114 |
The impact of social norms and economic requirements on the strategic marketing of managed care organizations
|
Kirby, Eric G.
|
|
1997
|
|
4 |
p. 45-54
|
artikel
|
| 115 |
The Marketing of Physician's Services:
|
Leventhal, Richard C.
|
|
1995
|
|
4 |
p. 49-61
|
artikel
|
| 116 |
The Medical Marketing Audit
|
Aguiar, Albert V.
|
|
1984
|
|
4 |
p. 45-50
|
artikel
|
| 117 |
The Poverty of Information Systems Management in Home Health Agencies
|
Smith, Howard L.
|
|
2000
|
|
4 |
p. 61-76
|
artikel
|
| 118 |
The progressive impact of psychological climate: A prognosis of health care providers' subjective powerlessness in reform legislation
|
Strutton, David
|
|
1997
|
|
4 |
p. 3-26
|
artikel
|
| 119 |
The Relative Effect of Price and Personal Referral Cues on Consumers' Perception of Dental Services
|
Crane, F. G.
|
|
1996
|
|
4 |
p. 91-105
|
artikel
|
| 120 |
The Role of Social Marketing in Understanding Access to Primary Health Care Services
|
Akinci, Fevzi
|
|
2004
|
|
4 |
p. 3-30
|
artikel
|
| 121 |
The Role of Written Provider Communication in External Client Participation
|
Dellande, Stephanie
|
|
2004
|
|
4 |
p. 31-50
|
artikel
|
| 122 |
The Salesmanship of Social Work
|
Kledaras, Constantine G.
|
|
1985
|
|
4 |
p. 103-116
|
artikel
|
| 123 |
To Treat or Not to Treat
|
Pontes, Manuel C. F.
|
|
2004
|
|
4 |
p. 43-61
|
artikel
|
| 124 |
Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families
|
Helm, Amanda
|
|
2008
|
|
4 |
p. 109-129
|
artikel
|
| 125 |
Using Consumer Evaluations of Health Care Quality to Identify Marketing Opportunities
|
Feinholz, Linda S.
|
|
1986
|
|
4 |
p. 73-81
|
artikel
|
| 126 |
Utilizing a Market Audit in Developing a New Service Case Example:
|
Yankey, John A.
|
|
1985
|
|
4 |
p. 37-50
|
artikel
|
| 127 |
Variations in Mature Market Consumer Behavior Within a Health Care Product
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Hopper, Jo Anne S.
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1995
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4 |
p. 75-92
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artikel
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Tijdschrift beschrijving