| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Comparison of Medical Professionals with Favorable and Unfavorable Attitudes Toward Advertising
|
Yavas, Ugur
|
|
2001
|
|
3-4 |
p. 13-26
|
artikel
|
| 2 |
Adding a Competitive Dimension to Importance-Performance Analysis
|
Dolinsky, Arthur L.
|
|
1991
|
|
3-4 |
p. 61-79
|
artikel
|
| 3 |
AIDS and the Marketing of Condoms
|
Boone, Louis E.
|
|
1989
|
|
3-4 |
p. 47-60
|
artikel
|
| 4 |
AIDS Prevention and College Students
|
Johnson, Kerenami
|
|
1991
|
|
3-4 |
p. 139-153
|
artikel
|
| 5 |
AIDS Public Service Announcements
|
Treise, Debbie
|
|
2001
|
|
3-4 |
p. 39-61
|
artikel
|
| 6 |
A Multivariate Analysis of Long-Term Care Nursing Services
|
Segal, Madhav N.
|
|
1992
|
|
3-4 |
p. 85-101
|
artikel
|
| 7 |
An Evaluation of the Opinions of Hospital Employees Regarding the Contribution of Internal Marketing to the Application of Total Quality Management in Turkey
|
Karasa, Arzu
|
|
2008
|
|
3-4 |
p. 167-187
|
artikel
|
| 8 |
An Examination of Physician Use of and Attitudes Toward Closed Formulary Drug Programs
|
Tootelian, Dennis H.
|
|
1991
|
|
3-4 |
p. 193-207
|
artikel
|
| 9 |
An Overview of the Business of Genocide in the United States
|
Spitz, A. Edward
|
|
1987
|
|
3-4 |
p. 119-128
|
artikel
|
| 10 |
A Paradigm Shift in Health Care
|
Parker, Carol
|
|
1987
|
|
3-4 |
p. 11-20
|
artikel
|
| 11 |
A Perspective for Understanding Moral Commitment
|
Bonnici, Joseph L.
|
|
1992
|
|
3-4 |
p. 143-156
|
artikel
|
| 12 |
Approaches to Organizing Public Relations Functions in Healthcare
|
Guy, Bonnie
|
|
2008
|
|
3-4 |
p. 1-18
|
artikel
|
| 13 |
Aspects of Consumer Search for Health Information:
|
Bunn, Michele D.
|
|
1994
|
|
3-4 |
p. 75-98
|
artikel
|
| 14 |
Assessing the Feasibility of Risk Contracted HMOs for the Elderly: Applying the Marketing Concept
|
Bingham, Frank G.
|
|
1993
|
|
3-4 |
p. 211-228
|
artikel
|
| 15 |
A Survey of Customers and Non-Customers of Chiropractic Services
|
Hekmat, Firooz
|
|
1991
|
|
3-4 |
p. 119-137
|
artikel
|
| 16 |
A Typology of Health Marketing Research Methods-Combining Public Relations Methods with Organizational Concern
|
Rotarius, Timothy
|
|
2008
|
|
3-4 |
p. 201-211
|
artikel
|
| 17 |
Basics of Unsing Focus Groups
|
Winston, William J.
|
|
1987
|
|
3-4 |
p. 5-9
|
artikel
|
| 18 |
Benefit Segmentation of the Fitness Market
|
Brown, Joseph D.
|
|
1992
|
|
3-4 |
p. 19-28
|
artikel
|
| 19 |
Booming Business, Minimal Marketing: The Child Care Industry
|
Barnes, Nora Ganim
|
|
1993
|
|
3-4 |
p. 137-145
|
artikel
|
| 20 |
Brand Name Changes Help Health Care Providers Win Market Recognition
|
Keesling, Garland
|
|
1993
|
|
3-4 |
p. 41-53
|
artikel
|
| 21 |
Catalysts for OTC Drug Communication Strategies
|
Lumpkin, James R.
|
|
1991
|
|
3-4 |
p. 155-179
|
artikel
|
| 22 |
Changing Competition in Health Care Marketing
|
Ellis, Brien
|
|
1993
|
|
3-4 |
p. 5-21
|
artikel
|
| 23 |
Channel Leadership in Health Care Marketing
|
Fugate, Douglas L.
|
|
1990
|
|
3-4 |
p. 188-200
|
artikel
|
| 24 |
Communicating with External Publics: Managing Public Opinion and Behavior
|
Ristino, Robert J.
|
|
2008
|
|
3-4 |
p. 55-80
|
artikel
|
| 25 |
Consumer Perceptions of Medical Information Sources: An Application of Multidimensional Scaling
|
Bunn, Michele D.
|
|
1993
|
|
3-4 |
p. 83-104
|
artikel
|
| 26 |
Consumer Selections and Evaluation of Dentists
|
Kressel, Neil J.
|
|
1989
|
|
3-4 |
p. 15-32
|
artikel
|
| 27 |
Corporate Visual Identity: A Case in Hospitals
|
Alkibay, Sanem
|
|
2008
|
|
3-4 |
p. 131-149
|
artikel
|
| 28 |
Disease Demarketing
|
Golden, Linda L.
|
|
1994
|
|
3-4 |
p. 105-124
|
artikel
|
| 29 |
EDITORIAL
|
Winston, William J.
|
|
2001
|
|
3-4 |
p. 1-4
|
artikel
|
| 30 |
Effectively Executing a Comprehensive Marketing Communication Strategy
|
Gombeski, William R.
|
|
2008
|
|
3-4 |
p. 97-115
|
artikel
|
| 31 |
Effectively Marketing Prepaid Medical Care with Decision Support Systems
|
Forgionne, Guisseppi A.
|
|
1991
|
|
3-4 |
p. 107-118
|
artikel
|
| 32 |
Elder Consumer Preferences of Marketing Strategies in the Human Services
|
Kaye, Lenard W.
|
|
1993
|
|
3-4 |
p. 195-210
|
artikel
|
| 33 |
Employee Wellness Program Marketing:
|
Campbell, David P.
|
|
1992
|
|
3-4 |
p. 5-17
|
artikel
|
| 34 |
Ethical Ideology and Product Confidence
|
Pelton, Lou E.
|
|
1991
|
|
3-4 |
p. 181-192
|
artikel
|
| 35 |
Evaluating the Effectiveness of Wellness Programs
|
Bart, Barbara D.
|
|
1990
|
|
3-4 |
p. 219-228
|
artikel
|
| 36 |
Exploring the Relevance of Localization in Anti-Drinking and Driving PSAs
|
Gotthoffer, Alyse R.
|
|
2001
|
|
3-4 |
p. 63-79
|
artikel
|
| 37 |
Factors Influencing the Choice of a New Dental Service Provider
|
Coleman, Wayne
|
|
1994
|
|
3-4 |
p. 145-160
|
artikel
|
| 38 |
Feasibility Analysis for Medical Services
|
Stone, Terry R.
|
|
1989
|
|
3-4 |
p. 129-142
|
artikel
|
| 39 |
Financial Evaluation of HMOs and PPOs
|
Goldman, Robert L.
|
|
1989
|
|
3-4 |
p. 89-100
|
artikel
|
| 40 |
Future Pharmacists and Public Initiatives to Control Retail Drug Prices: A Political Economy Framework
|
Pelton, Lou E.
|
|
1993
|
|
3-4 |
p. 241-259
|
artikel
|
| 41 |
Geographic Aggregation of Health Data: A Comparison of Alternatives for 1990 and Beyond
|
Humphrey, Alan B.
|
|
1993
|
|
3-4 |
p. 55-65
|
artikel
|
| 42 |
Health Care Coverage and Costs in Small Business: An Exploratory Study
|
Kathawala, Yunus
|
|
1993
|
|
3-4 |
p. 179-193
|
artikel
|
| 43 |
Health Consciousness, Scientific Orientation and Wellness
|
Plank, Richard E.
|
|
1990
|
|
3-4 |
p. 65-82
|
artikel
|
| 44 |
Health Crises and Media Relations: Relationship Management-By-Fire
|
Springston, Jeffrey K.
|
|
2008
|
|
3-4 |
p. 81-96
|
artikel
|
| 45 |
Health Demography Comes of Age
|
Thomas, Richard K.
|
|
1993
|
|
3-4 |
p. 67-82
|
artikel
|
| 46 |
Health Services Marketing in a Non-Competitive Environment
|
Fontaine, Sherry J.
|
|
1989
|
|
3-4 |
p. 75-88
|
artikel
|
| 47 |
History and Process of the Medicare Reimbursement Programs
|
Rayburn, J Michael
|
|
1992
|
|
3-4 |
p. 115-131
|
artikel
|
| 48 |
HMO versus Private Care Medical Systems
|
Leventhal, Richard C.
|
|
1992
|
|
3-4 |
p. 51-66
|
artikel
|
| 49 |
Hospital Administrators' Perspectives Regarding the Health Care Industry
|
McDermott, Dennis R.
|
|
1989
|
|
3-4 |
p. 61-74
|
artikel
|
| 50 |
Hospital Survival
|
Rosenstein, Alan H.
|
|
1989
|
|
3-4 |
p. 33-46
|
artikel
|
| 51 |
How Do Patients Select a Doctor?
|
Nordstrom, R. D.
|
|
1987
|
|
3-4 |
p. 37-46
|
artikel
|
| 52 |
Implementing a Wellness Program in a Resource Constrained Public Institution
|
Fugate, Douglas L.
|
|
1990
|
|
3-4 |
p. 175-188
|
artikel
|
| 53 |
Implications of Addiction Theory for Primary and Secondary Prevention Programs
|
Long-Hall, Carolyn K.
|
|
1990
|
|
3-4 |
p. 33-46
|
artikel
|
| 54 |
Implications of the Baby Bust Generation upon the Health Care Market
|
Herbig, Paul
|
|
1993
|
|
3-4 |
p. 23-39
|
artikel
|
| 55 |
Improving Knowledge of Strategic Goals and the Impact on Organizational Commitment
|
Enriquez, Vicki
|
|
2001
|
|
3-4 |
p. 119-132
|
artikel
|
| 56 |
Information Acquisition and Behavioral Change
|
Golden, Linda L.
|
|
1991
|
|
3-4 |
p. 23-60
|
artikel
|
| 57 |
Innovative Prevention Programming:
|
Morose, L.
|
|
1994
|
|
3-4 |
p. 99-104
|
artikel
|
| 58 |
In Search of the "Well-Being" Company-1989
|
Self, Donald R.
|
|
1990
|
|
3-4 |
p. 155-174
|
artikel
|
| 59 |
Introduction
|
Submission, Haworth Editorial
|
|
1990
|
|
3-4 |
p. 1-6
|
artikel
|
| 60 |
Introduction
|
Winston, William J.
|
|
1989
|
|
3-4 |
p. 1-2
|
artikel
|
| 61 |
Introduction to Editorial and Articles
|
Winston, William J.
|
|
1987
|
|
3-4 |
p. 1-4
|
artikel
|
| 62 |
Investigating Differences in Choice Decisions for Physicians, Dentists and Lawyers
|
Hill, C. Jeanne
|
|
1993
|
|
3-4 |
p. 147-161
|
artikel
|
| 63 |
Issues in the Consumer Choice of Health Care Coverage Plans
|
Thompson, Ann Marie
|
|
1993
|
|
3-4 |
p. 163-178
|
artikel
|
| 64 |
Learn from the Past for Future Marketing Success
|
Winston, William J.
|
|
1994
|
|
3-4 |
p. 5-8
|
artikel
|
| 65 |
Market Evolutions in Health Care and the Emergence of Employee Wellness as a New Product Category
|
Busbin, James W.
|
|
1990
|
|
3-4 |
p. 7-22
|
artikel
|
| 66 |
Marketing Guidelines for Providers of Mental Health and Chemical Dependency Services—Responding to Changes in the Packaging and Purchase of Behavioral Health Benefits
|
Oss, Monica E.
|
|
1993
|
|
3-4 |
p. 129-136
|
artikel
|
| 67 |
Marketing Home Health Care Medical Services: The Physician's View
|
Ryan, Edward J.
|
|
1993
|
|
3-4 |
p. 105-127
|
artikel
|
| 68 |
Marketing Home Health Care Services to the Referring Physician
|
Ponzurick, Ellison S.
|
|
1987
|
|
3-4 |
p. 47-60
|
artikel
|
| 69 |
Marketing in Shades of Green or Color the Trend in Marketing-Green
|
Coleman, Linda Jane
|
|
1994
|
|
3-4 |
p. 55-60
|
artikel
|
| 70 |
Marketing Mental Health
|
Rappoport, Paul S.
|
|
1992
|
|
3-4 |
p. 41-50
|
artikel
|
| 71 |
Marketing Right in a Buy Right Health Care System
|
MacStravic, Robin Scott
|
|
1989
|
|
3-4 |
p. 119-128
|
artikel
|
| 72 |
Maximizing Satisfaction and Managing Dissatisfaction in Mental Health and Human Services:
|
Moore, Stephen T.
|
|
1992
|
|
3-4 |
p. 29-36
|
artikel
|
| 73 |
Measurement of Pharmacy Saturation: Comparing Different Geographical Markets
|
Mahajan, Puneet
|
|
1993
|
|
3-4 |
p. 229-240
|
artikel
|
| 74 |
Mutual Support Groups to Reduce Alcohol Consumption by Pregnant Women
|
Coleman, Martha A.
|
|
1990
|
|
3-4 |
p. 47-64
|
artikel
|
| 75 |
Older Consumers' Perceptions of Health Care Information Sources
|
Strutton, David
|
|
1994
|
|
3-4 |
p. 175-200
|
artikel
|
| 76 |
Organ Donation: A Significant Marketing Challenge
|
Clarke, Roberta N.
|
|
2008
|
|
3-4 |
p. 189-200
|
artikel
|
| 77 |
Patient Satisfaction and Health Status
|
Kaldenberg, Dennis O.
|
|
2001
|
|
3-4 |
p. 81-101
|
artikel
|
| 78 |
Peceptual Attitudes of a Charitable Organization
|
Barr, Peter B.
|
|
1991
|
|
3-4 |
p. 81-95
|
artikel
|
| 79 |
Perceptions of the Community on the Pricing of Community Mental Health Services
|
Ogden, J. R.
|
|
1992
|
|
3-4 |
p. 37-40
|
artikel
|
| 80 |
Physician Marketing the Quick and Easy Way-Almost
|
Parsons, Robert J.
|
|
1987
|
|
3-4 |
p. 21-36
|
artikel
|
| 81 |
Physicians' and Consumers' Conflicting Attitudes Toward Health Care Advertising
|
Krohn, Franklin B.
|
|
2001
|
|
3-4 |
p. 5-12
|
artikel
|
| 82 |
Preface and Introduction
|
Winston, William J.
|
|
1994
|
|
3-4 |
p. 1-4
|
artikel
|
| 83 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1993
|
|
3-4 |
p. 1-4
|
artikel
|
| 84 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1992
|
|
3-4 |
p. 1-3
|
artikel
|
| 85 |
Price
|
Dasgupta, Chanda Ghose
|
|
1994
|
|
3-4 |
p. 41-54
|
artikel
|
| 86 |
Profiling the Heavy Blood Donor
|
Tucker, Lewis R.
|
|
1987
|
|
3-4 |
p. 61-74
|
artikel
|
| 87 |
Promoting Wellness for Older Adults
|
Self, Robin McCullin
|
|
1990
|
|
3-4 |
p. 95-124
|
artikel
|
| 88 |
Prospecting for Customers in the Small Employer Market
|
Christianson, Jon B.
|
|
1994
|
|
3-4 |
p. 125-144
|
artikel
|
| 89 |
Public Service Announcements
|
McKinney, Roger M.
|
|
1989
|
|
3-4 |
p. 101-118
|
artikel
|
| 90 |
Racial and Ethnic Differences in Healthcare Insurance
|
Mayer, Kenneth
|
|
1989
|
|
3-4 |
p. 143-155
|
artikel
|
| 91 |
Reputation of Health Services/Hospital Administration Programs and Success Rate of Graduates as Measured by Membership in the American College of Health Care Executives
|
Jacobina, Charles B.
|
|
1987
|
|
3-4 |
p. 143-144
|
artikel
|
| 92 |
Search for Drug Information
|
Tripp, Carolyn
|
|
2001
|
|
3-4 |
p. 103-117
|
artikel
|
| 93 |
Serving Patient Needs While Implementing Cost Effectiveness Programs in Health Care Administration
|
Tootelian, Dennis H.
|
|
1994
|
|
3-4 |
p. 161-174
|
artikel
|
| 94 |
Strategic Marketing for Charitable Organizations
|
Barnes, Nora Ganim
|
|
1992
|
|
3-4 |
p. 103-114
|
artikel
|
| 95 |
Surpluses and Shortages in the Study of Wellness Programs
|
Busbin, James W.
|
|
1990
|
|
3-4 |
p. 229-249
|
artikel
|
| 96 |
Systematic Design of Effective Marketing Research Data Requirements in Health Maintenance Organizations
|
Cunningham, Lawrence F.
|
|
1987
|
|
3-4 |
p. 89-106
|
artikel
|
| 97 |
The Adolescents
|
Self, Donald R.
|
|
1990
|
|
3-4 |
p. 125-140
|
artikel
|
| 98 |
The Development of a Consumer Orientation in the British National Health Service
|
Scrivens, Ellie
|
|
1987
|
|
3-4 |
p. 129-142
|
artikel
|
| 99 |
The Do-It-Yourself Health Care Consumer
|
Pinto, Mary Beth
|
|
1991
|
|
3-4 |
p. 97-106
|
artikel
|
| 100 |
The Effectiveness of Appeals Used to Advertise Nursing Homes in the Yellow Pages
|
Blankenstein, Karen J.
|
|
1987
|
|
3-4 |
p. 75-88
|
artikel
|
| 101 |
The Effect of Price on the Consumers' Perception of Physicians
|
Crane, F. G.
|
|
1991
|
|
3-4 |
p. 209-215
|
artikel
|
| 102 |
The Effect of Scale Form Choice on Psychometric Properties of Patient Satisfaction Measurement
|
Meric, Havva J.
|
|
1994
|
|
3-4 |
p. 27-40
|
artikel
|
| 103 |
The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations
|
Berkowitz, Eric N.
|
|
2008
|
|
3-4 |
p. 117-130
|
artikel
|
| 104 |
The Health-Information Seeking Behavior of the Mexican-Americans in West Texas
|
Hsia, H. J.
|
|
1987
|
|
3-4 |
p. 107-118
|
artikel
|
| 105 |
The Influence of Older Consumers' Information Search Activities on Their Use of Health Care Innovations
|
Strutton, H. David
|
|
1992
|
|
3-4 |
p. 67-84
|
artikel
|
| 106 |
The Internet and Hospital Marketing Strategy
|
Lin, Binshan
|
|
2001
|
|
3-4 |
p. 27-37
|
artikel
|
| 107 |
The Marketing of Dental Wellness
|
Budden, Michael C.
|
|
1990
|
|
3-4 |
p. 23-32
|
artikel
|
| 108 |
The Marketing Planning Process
|
Dodson, Don C.
|
|
1991
|
|
3-4 |
p. 1-22
|
artikel
|
| 109 |
The Media/Information Richness Model as Prescription for Some Health Care Service Ills
|
Mundt, JoNel
|
|
1994
|
|
3-4 |
p. 221-236
|
artikel
|
| 110 |
The Nature of and Case for Well-Being Companies
|
Ardell, Donald B.
|
|
1990
|
|
3-4 |
p. 141-154
|
artikel
|
| 111 |
The Organization and Implementation of Relationship Management
|
Wise, Kurt
|
|
2008
|
|
3-4 |
p. 151-166
|
artikel
|
| 112 |
The Role of Public Relations Activities in Hospital Choice
|
Tengilimoglu, Dilaver
|
|
2008
|
|
3-4 |
p. 19-31
|
artikel
|
| 113 |
The Role of Public Relations for Image Creating in Health Services: A Sample Patient Satisfaction Survey
|
Kirdar, Yalcin
|
|
2008
|
|
3-4 |
p. 33-53
|
artikel
|
| 114 |
The Social System Referral Sources and Prevention Referral
|
Kline, Teri A.
|
|
1990
|
|
3-4 |
p. 83-94
|
artikel
|
| 115 |
The Strategic Marketing Process
|
Dodson, Don C.
|
|
1989
|
|
3-4 |
p. 3-14
|
artikel
|
| 116 |
The Use of Marketing Strategy by Pharmacists
|
Franzak, Frank J.
|
|
1992
|
|
3-4 |
p. 133-141
|
artikel
|
| 117 |
"This Is Your Brain on Drugs":
|
Cutler, Bob D.
|
|
1994
|
|
3-4 |
p. 9-26
|
artikel
|
| 118 |
Understanding Innovation in Social Service Delivery System
|
Moore, Stephen
|
|
1994
|
|
3-4 |
p. 61-74
|
artikel
|
| 119 |
Veterinarians' Attitudes Toward Advertising and Their Use of Various Marketing Practices
|
Stevens, Robert E.
|
|
1994
|
|
3-4 |
p. 201-220
|
artikel
|
| 120 |
Wellness
|
Blades, Holland C.
|
|
1990
|
|
3-4 |
p. 201-218
|
artikel
|
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