| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Access as a Managed Care Marketing Outcomes Measure
|
Montoya, Isaac D.
|
|
2000
|
|
3 |
p. 1-12
|
artikel
|
| 2 |
A Consumer Evaluation of Health Warning Lables on Cigarette Packages in Canada
|
Crane, F. G.
|
|
1996
|
|
3 |
p. 47-57
|
artikel
|
| 3 |
A Descriptive Narrative of Healthy Eating
|
Dutta-Bergman, Mohar J.
|
|
2004
|
|
3 |
p. 81-101
|
artikel
|
| 4 |
AIDS Knowledge, Attitudes and Beliefs Among Chinese College Students
|
Treise, Debbie
|
|
1996
|
|
3 |
p. 87-107
|
artikel
|
| 5 |
An Analysis of the Demand for Regular Dental Health Care
|
Rutsohn, Philip
|
|
2000
|
|
3 |
p. 25-37
|
artikel
|
| 6 |
An Empirical Analysis of Consumers' Attitudes Toward Optometrist Advertising
|
Moser, H. Ronald
|
|
1998
|
|
3 |
p. 45-59
|
artikel
|
| 7 |
An Empirical Analysis of Consumers' Attitudes Toward Physicians' Advertising
|
Moser, H. Ronald
|
|
2008
|
|
3 |
p. 270-288
|
artikel
|
| 8 |
An Examination of Blood Center Structure and Hospital Customer Satisfaction
|
Carden, Robert
|
|
2006
|
|
3 |
p. 21-42
|
artikel
|
| 9 |
An Open System Approach to Process Reengineering in a Healthcare Operational Environment
|
Czuchry, Andrew J.
|
|
2000
|
|
3 |
p. 77-88
|
artikel
|
| 10 |
Applying the Marketing Concept in Health Care
|
Paul, Jim
|
|
1997
|
|
3 |
p. 3-17
|
artikel
|
| 11 |
A Study of Consumers' Attitudes Toward Veterinarian Advertising
|
Stevens, Robert E.
|
|
1995
|
|
3 |
p. 85-94
|
artikel
|
| 12 |
Becoming a Leader in Patient Satisfaction
|
Deitrick, Lynn M.
|
|
2007
|
|
3 |
p. 31-57
|
artikel
|
| 13 |
Benefit and Risk Information in Prescription Drug Advertising
|
Kopp, Steven W.
|
|
2000
|
|
3 |
p. 39-56
|
artikel
|
| 14 |
Biotechnology
|
Lesch, William C.
|
|
2006
|
|
3 |
p. 59-81
|
artikel
|
| 15 |
BOOK REVIEW
|
|
|
2004
|
|
3 |
p. 107-108
|
artikel
|
| 16 |
Cigarettes and Health
|
Lesch, William C.
|
|
1997
|
|
3 |
p. 69-90
|
artikel
|
| 17 |
Co-Editors' Comments
|
Paul, David P.
|
|
2004
|
|
3 |
p. 1-2
|
artikel
|
| 18 |
Consumer Preferences for General Practitioner Services
|
Morrison, Mark
|
|
2004
|
|
3 |
p. 3-19
|
artikel
|
| 19 |
Cost-Effective Advertising Through TV and Newspaper “Banner” Ads
|
Gombeski, William R.
|
|
2004
|
|
3 |
p. 37-54
|
artikel
|
| 20 |
Current Trends and Challenges in Marketing an Executive Candidate
|
Zajas, Jay
|
|
1996
|
|
3 |
p. 3-12
|
artikel
|
| 21 |
Customer Convergence
|
Clark, Paul Alexander
|
|
2007
|
|
3 |
p. 79-99
|
artikel
|
| 22 |
Data Collection Automation and Total Quality Management: Case Studies in the Health-Service Industry
|
Smith, Alan D.
|
|
2008
|
|
3 |
p. 217-240
|
artikel
|
| 23 |
Determinants of Small Business Interest in Offering a Wellness Program to Their Employees
|
Divine, Richard L.
|
|
2006
|
|
3 |
p. 43-58
|
artikel
|
| 24 |
Determinants of the Use of Health Plan Information in Formulating Health Plan Selection Decisions
|
Oetjen, Dawn
|
|
2004
|
|
3 |
p. 55-79
|
artikel
|
| 25 |
EDITORIAL
|
Honeycutt, Earl D.
|
|
2002
|
|
3 |
p. 1-2
|
artikel
|
| 26 |
EDITOR'S COLUMN
|
Paul, David P.
|
|
2004
|
|
3 |
p. 1-2
|
artikel
|
| 27 |
EDITORS' COLUMN
|
Paul, David P.
|
|
2006
|
|
3 |
p. 1-2
|
artikel
|
| 28 |
Employer Purchasing of Health Care Benefits
|
Thompson, Jon M.
|
|
1996
|
|
3 |
p. 59-69
|
artikel
|
| 29 |
Erratum
|
|
|
2008
|
|
3 |
p. 302
|
artikel
|
| 30 |
Essay
|
Strutton, David
|
|
2002
|
|
3 |
p. 71-91
|
artikel
|
| 31 |
Evaluating Predictors and Concomitants of Patient Health Visit Satisfaction
|
Schall, Matthew
|
|
1998
|
|
3 |
p. 1-24
|
artikel
|
| 32 |
Exploring Patient, Co-Worker, and Management Burnout in Health Care
|
Harris, Eric G.
|
|
2006
|
|
3 |
p. 3-20
|
artikel
|
| 33 |
Factors Influencing Consumers' Selection of a Primary Care Physician
|
McGlone, Teresa A.
|
|
2002
|
|
3 |
p. 21-37
|
artikel
|
| 34 |
Factors Related to Nurse Retention and Turnover
|
Cangelosi, Joseph D.
|
|
1998
|
|
3 |
p. 25-43
|
artikel
|
| 35 |
From Attitude Formation to Behavioral Response in Organ Donation
|
Aldridge, Alicia
|
|
2004
|
|
3 |
p. 21-35
|
artikel
|
| 36 |
Gray Marketing
|
Coleman, Linda Jane
|
|
1995
|
|
3 |
p. 27-35
|
artikel
|
| 37 |
Health Care Knowledge and Consumer Learning
|
Delbaere, Marjorie
|
|
2007
|
|
3 |
p. 9-29
|
artikel
|
| 38 |
Healthcare Marketing in the 21st Century
|
Clark, Paul Alexander
|
|
2007
|
|
3 |
p. 1-7
|
artikel
|
| 39 |
Health Information Sources Accessed by College Females: Differences Between Body-Image Distorted and Non-Body-Image Distorted
|
Nustad, Jill
|
|
2008
|
|
3 |
p. 241-253
|
artikel
|
| 40 |
Hospital Care and Capacity in the Tri-State Region of Indiana, Kentucky, and Ohio: Analysis and Insights
|
Burns, David J.
|
|
2008
|
|
3 |
p. 254-269
|
artikel
|
| 41 |
Improving Marketability of Exercise Programs
|
Waikar, Avinash
|
|
1997
|
|
3 |
p. 91-106
|
artikel
|
| 42 |
Influence of Pain-Free Dentistry and Convenience of Dental Office on the Choice of a Dental Practitioner
|
Arora, Raj
|
|
1999
|
|
3 |
p. 43-54
|
artikel
|
| 43 |
Informal and Formal Care for the Elderly
|
Mundt, Jonel
|
|
1997
|
|
3 |
p. 53-68
|
artikel
|
| 44 |
Initiating Change Through Alliance and Network-Building
|
Winston, William J.
|
|
1995
|
|
3 |
p. 5-12
|
artikel
|
| 45 |
Loyalty and Positive Word-of-Mouth
|
Ferguson, Ronald J.
|
|
2007
|
|
3 |
p. 59-77
|
artikel
|
| 46 |
Marketing the Health Care Experience
|
Lofgren, Diane Gage
|
|
2007
|
|
3 |
p. 101-123
|
artikel
|
| 47 |
Measuring Social Aspects in the Physician/Patient Relationship
|
Hausman, Angela V.
|
|
2004
|
|
3 |
p. 3-26
|
artikel
|
| 48 |
Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising
|
Huh, Jisu
|
|
2004
|
|
3 |
p. 27-61
|
artikel
|
| 49 |
Newspaper Advertising versus Direct Mail Marketing in a Family Practice
|
Godreau, Charles J.
|
|
1995
|
|
3 |
p. 63-70
|
artikel
|
| 50 |
Patient Expectations and Marketing Programming for OB/GYN Services
|
Wheatley, Edward W.
|
|
1997
|
|
3 |
p. 35-52
|
artikel
|
| 51 |
Patterns of Targeting and Encouraging Participation of Elder Consumers in Human Services Marketing
|
Kaye, Lenard W.
|
|
1996
|
|
3 |
p. 27-46
|
artikel
|
| 52 |
Perceptions of Care and Satisfaction in Assisted Living Facilities
|
Buelow, Janet R.
|
|
2000
|
|
3 |
p. 13-24
|
artikel
|
| 53 |
Physicians Contracting with Managed Care
|
Zhang, Mingliang
|
|
1995
|
|
3 |
p. 71-83
|
artikel
|
| 54 |
Polling Patients with Self-Administered Surveys
|
Dommeyer, Curt J.
|
|
1995
|
|
3 |
p. 95-106
|
artikel
|
| 55 |
Preface and Introduction
|
Winston, William J.
|
|
1995
|
|
3 |
p. 1-3
|
artikel
|
| 56 |
Preface and Introduction
|
Winston, William J.
|
|
1996
|
|
3 |
p. 1-2
|
artikel
|
| 57 |
Preface and Introduction
|
Winston, William J.
|
|
1997
|
|
3 |
p. 1-2
|
artikel
|
| 58 |
Professional Dental Services
|
Sanchez, Peter M.
|
|
1998
|
|
3 |
p. 95-104
|
artikel
|
| 59 |
Reforming the Health Care System
|
Petrochuk, Michael A.
|
|
1996
|
|
3 |
p. 71-86
|
artikel
|
| 60 |
Regulatory Effects in Health Care
|
Trinh, Hanh Q.
|
|
2000
|
|
3 |
p. 57-75
|
artikel
|
| 61 |
Responsibility and Risk
|
Treise, Debbie M.
|
|
1999
|
|
3 |
p. 65-96
|
artikel
|
| 62 |
REVIEW OF CURRENT LITERATURE
|
Trombetta, William
|
|
2002
|
|
3 |
p. 93-98
|
artikel
|
| 63 |
Risk Avoidance versus Risk Reduction
|
Hopkins, Christopher D.
|
|
2004
|
|
3 |
p. 79-106
|
artikel
|
| 64 |
Selling Open Access Health Care Delivery to Patients and Administrators
|
Pinto, Mary Beth
|
|
2002
|
|
3 |
p. 57-69
|
artikel
|
| 65 |
Some Legal and Managerial Strategies for Managing Healthcare Fraud
|
Paul, Robert J.
|
|
1997
|
|
3 |
p. 19-33
|
artikel
|
| 66 |
Strategic Options for Brand-Name Prescription Drugs When Patents Expire
|
Mehta, Subhash C.
|
|
1997
|
|
3 |
p. 107-114
|
artikel
|
| 67 |
Strategic Planning in Community Mental Health Centers
|
Clark, Brendly
|
|
1999
|
|
3 |
p. 55-64
|
artikel
|
| 68 |
Survey of Pharmacists
|
Gupta, Pola B.
|
|
1996
|
|
3 |
p. 109-120
|
artikel
|
| 69 |
The Applicability of SERVQUAL in Different Health Care Environments
|
Dean, Alison M.
|
|
1999
|
|
3 |
p. 1-21
|
artikel
|
| 70 |
The Health Belief Model and Consumer Information Searches
|
Risker, D. Christopher
|
|
1996
|
|
3 |
p. 13-26
|
artikel
|
| 71 |
“The Home Infusion Patient”
|
Westbrook, Kevin W.
|
|
1999
|
|
3 |
p. 23-42
|
artikel
|
| 72 |
The Impact of Affective Responses on Physician Evaluations
|
Jayanti, Rama K.
|
|
1995
|
|
3 |
p. 49-62
|
artikel
|
| 73 |
The Impact of Risk Adjustment in Valuing a Medical Practice
|
Agapos, A. M.
|
|
1995
|
|
3 |
p. 37-48
|
artikel
|
| 74 |
The Role of Attitudes and Self-Efficacy in Predicting Condom Use and Purchase Intentions
|
Gabler, Joanna
|
|
2004
|
|
3 |
p. 63-78
|
artikel
|
| 75 |
The Role of Healthcare Marketing
|
Trombetta, William
|
|
1998
|
|
3 |
p. 85-93
|
artikel
|
| 76 |
The Status of TQM in Healthcare
|
Yasin, Mahmoud M.
|
|
1998
|
|
3 |
p. 61-84
|
artikel
|
| 77 |
The Use and Image of Mature Adults in Health Care Advertising (1954-1989)
|
Balazs, Anne L.
|
|
1995
|
|
3 |
p. 13-26
|
artikel
|
| 78 |
The U.S. Infant Formula Industry
|
Cutler, Bob D.
|
|
2002
|
|
3 |
p. 39-55
|
artikel
|
| 79 |
Understanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising
|
McCullough, Tammy
|
|
2002
|
|
3 |
p. 3-20
|
artikel
|
| 80 |
Using Demographics to Predict Smoking Behavior: Large Sample Evidence from an Emerging Market
|
Prinsloo, Melani
|
|
2008
|
|
3 |
p. 289-301
|
artikel
|
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