| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Case Study Using a Patient Satisfaction Survey to Improve the Delivery and Effectiveness of Drug Addiction Treatment Services: Marketing Implications and Organizational Impact
|
Hogan, Beth
|
|
2008
|
|
1-2 |
p. 93-106
|
artikel
|
| 2 |
A Consumer Perspective on Health Care Advertising
|
Dove, Rhonda Walker
|
|
1988
|
|
1-2 |
p. 33-42
|
artikel
|
| 3 |
Affective Commitment Towards the Client
|
Bonnici, Joseph L.
|
|
1991
|
|
1-2 |
p. 69-80
|
artikel
|
| 4 |
A Gift for Mom
|
Ritchey, David
|
|
1993
|
|
1-2 |
p. 79-82
|
artikel
|
| 5 |
A Health Hierarchy of Effects Model
|
Rouse, Ruby A.
|
|
1991
|
|
1-2 |
p. 43-68
|
artikel
|
| 6 |
A Hybrid Approach for Managing a Medical Record Facility Information System
|
Barr, Peter B.
|
|
1993
|
|
1-2 |
p. 83-90
|
artikel
|
| 7 |
Alcoholism Treatment Marketing
|
Self, Donald R.
|
|
1988
|
|
1-2 |
p. 5-15
|
artikel
|
| 8 |
Analyzing the Market for Dental Services
|
Hawes, Jon M.
|
|
1988
|
|
1-2 |
p. 171-182
|
artikel
|
| 9 |
An Analysis of the Value of Marketing to Non-Profit Organization:
|
Razis, Vic
|
|
1994
|
|
1-2 |
p. 163-190
|
artikel
|
| 10 |
An Applied Master's Degree Curriculum for Health Services Administrators in the 1990's
|
Bates, George E.
|
|
1993
|
|
1-2 |
p. 33-58
|
artikel
|
| 11 |
A National Contributory Elder Care Exchange Program
|
Adams, Sabrina Williamson
|
|
1991
|
|
1-2 |
p. 107-127
|
artikel
|
| 12 |
An Examination of Retail Dental Practices versus Private Dental Practices Using an Importance-Performance Analysis
|
Nitse, Philip S.
|
|
1994
|
|
1-2 |
p. 207-222
|
artikel
|
| 13 |
An Exploration of the Applicability of Situational Segmentation in the Health Care Market
|
Gehrt, Kenneth C.
|
|
1990
|
|
1-2 |
p. 115-130
|
artikel
|
| 14 |
An Investigation of Factors That Influence the Consumption of Dietary Supplements
|
Okleshen Peters, Cara Lee
|
|
2004
|
|
1-2 |
p. 113-135
|
artikel
|
| 15 |
An Investigation of Promotional Mix Considerations for Mail-Order Prescriptions:
|
Strutton, David
|
|
1994
|
|
1-2 |
p. 111-134
|
artikel
|
| 16 |
Applying Mail Response Enhancement Techniques to Health Care Surveys
|
Finlay, Jim
|
|
1993
|
|
1-2 |
p. 91-102
|
artikel
|
| 17 |
Applying Social Marketing Principles to Understand the Effects of the Radio Diaries Program in Reducing HIV/AIDS Stigma in Malawi
|
Rimal, Rajiv N.
|
|
2008
|
|
1-2 |
p. 119-146
|
artikel
|
| 18 |
A Product Life Cycle Analysis of the Magnetic Resonance Imaging Market
|
Rodrigues, Arvin F.
|
|
1988
|
|
1-2 |
p. 117-132
|
artikel
|
| 19 |
A Proposed Health Model:
|
Gauff, Joseph F.
|
|
1993
|
|
1-2 |
p. 103-119
|
artikel
|
| 20 |
Assessing the Quality of Health Care:
|
Soliman, Ahmed A.
|
|
1993
|
|
1-2 |
p. 121-141
|
artikel
|
| 21 |
A Study of Aspirin Consumption in a Rural Population
|
Wilkens, Henry T.
|
|
1991
|
|
1-2 |
p. 167-179
|
artikel
|
| 22 |
A Ten Year Update on the Marketing Life Cycle for Hospital Information Technologies
|
Sobol, Marion G.
|
|
2000
|
|
1-2 |
p. 71-86
|
artikel
|
| 23 |
Attitudes of Dentists and Dental Patients Toward Advertising
|
Clow, Kenneth E.
|
|
2008
|
|
1-2 |
p. 23-34
|
artikel
|
| 24 |
BOOK REVIEW
|
|
|
2004
|
|
1-2 |
p. 137-138
|
artikel
|
| 25 |
Building an Effective Competitive Intelligence System for Health Care Service Providers
|
Festervand, Troy A.
|
|
1990
|
|
1-2 |
p. 51-63
|
artikel
|
| 26 |
Co-Editors' Comments
|
Paul, David P.
|
|
2004
|
|
1-2 |
p. 1-3
|
artikel
|
| 27 |
Communication Choices of the Uninsured: Implications for Health Marketing
|
Dutta, Mohan Jyoti
|
|
2008
|
|
1-2 |
p. 97-118
|
artikel
|
| 28 |
Consumer Factors Affecting the Delivery of Quality Health Care Services
|
Bebko, Charlene Pleger
|
|
1994
|
|
1-2 |
p. 19-42
|
artikel
|
| 29 |
Consumers' Attitudes Related to the Importance of Sales Promotion Activities Used by Dentists
|
Hekmat, Firooz
|
|
1994
|
|
1-2 |
p. 223-238
|
artikel
|
| 30 |
Consumer Socialization
|
Rouse, Ruby A.
|
|
1990
|
|
1-2 |
p. 131-151
|
artikel
|
| 31 |
Dealing with Labor Shortages in Long-Term Care:
|
Moore, Stephen T.
|
|
1990
|
|
1-2 |
p. 135-139
|
artikel
|
| 32 |
Dentists' Attidues Toward Advertising
|
Stevens, Robert E.
|
|
1990
|
|
1-2 |
p. 79-93
|
artikel
|
| 33 |
Determinants of Health Care Satisfaction:
|
Dolinsky, Arthur L.
|
|
1990
|
|
1-2 |
p. 31-43
|
artikel
|
| 34 |
Developing a Profile of Consumer Intention to Seek Out Health Information Beyond the Doctor
|
Dutta-Bergman, Mohan J.
|
|
2004
|
|
1-2 |
p. 91-112
|
artikel
|
| 35 |
Dimensions of Patient Empowerment
|
Ouschan, Robyn
|
|
2000
|
|
1-2 |
p. 99-114
|
artikel
|
| 36 |
Direct-to-Consumer Promotion of Prescription Drug Products
|
Festervand, Troy A.
|
|
1990
|
|
1-2 |
p. 21-36
|
artikel
|
| 37 |
Editorial
|
Dutta, Mohan Jyoti
|
|
2008
|
|
1-2 |
p. 1-7
|
artikel
|
| 38 |
Enhancing Operational Efficiency in a Health Care Organization
|
Yasin, Mahmoud M.
|
|
1993
|
|
1-2 |
p. 227-236
|
artikel
|
| 39 |
Evolution and Acceptability of Medical Applications of RFID Implants Among Early Users of Technology
|
Smith, Alan D.
|
|
2008
|
|
1-2 |
p. 121-155
|
artikel
|
| 40 |
Examining the Relationship Between Patient Orientation and Job Satisfaction in Health Care: Evidence from the Nursing Profession
|
Harris, Eric G.
|
|
2008
|
|
1-2 |
p. 1-14
|
artikel
|
| 41 |
Factors Influencing Employee Health Plan Choice in the Corporate Setting
|
Risker, D. Christopher
|
|
2000
|
|
1-2 |
p. 15-27
|
artikel
|
| 42 |
FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?
|
Khanfar, Nile
|
|
2008
|
|
1-2 |
p. 77-91
|
artikel
|
| 43 |
Focus Group Positioning and Analysis
|
Johnson, Brett C.
|
|
1990
|
|
1-2 |
p. 153-168
|
artikel
|
| 44 |
Future Forecast
|
Stier, Richard D.
|
|
1988
|
|
1-2 |
p. 23-26
|
artikel
|
| 45 |
Have Health Care Professionals Adopted the Marketing Concept?
|
Hampton, Gerald M.
|
|
1993
|
|
1-2 |
p. 5-32
|
artikel
|
| 46 |
Health Abuse Marketing
|
Coleman, Linda Jane
|
|
1990
|
|
1-2 |
p. 87-96
|
artikel
|
| 47 |
Health Care Coverage - Resolving the Uninsured Employee Dilemma:
|
Brinkman, Louise Hatfield
|
|
1990
|
|
1-2 |
p. 17-25
|
artikel
|
| 48 |
Health Care in the United Kingdom:
|
Helms, Marilyn M.
|
|
1994
|
|
1-2 |
p. 159-162
|
artikel
|
| 49 |
Healthcare Marketing on the Web: Moving Forward Toward More Interactive Practices
|
Erdem, S. Altan
|
|
2008
|
|
1-2 |
p. 35-49
|
artikel
|
| 50 |
Healthcare Professionals and the Ethics of Healthcare Marketing
|
Hammond, Kevin L.
|
|
1994
|
|
1-2 |
p. 9-18
|
artikel
|
| 51 |
Hospital Employee Job Resourcefulness: An Empirical Study and Implications for Health Care Marketing
|
Harris, Eric G.
|
|
2008
|
|
1-2 |
p. 63-75
|
artikel
|
| 52 |
How to Promote Clinical Services Ethically and Effectively
|
Sanchez, Peter M.
|
|
1988
|
|
1-2 |
p. 43-62
|
artikel
|
| 53 |
Identification of Significant Information Sources in a Health Care Coverage Decision
|
Thompson, Ann Marie
|
|
1990
|
|
1-2 |
p. 9-16
|
artikel
|
| 54 |
Identifying and Removing the Barriers to Strategic Marketing Planning Within Medical Practices
|
Henthorne, Beth Hogan
|
|
1994
|
|
1-2 |
p. 59-76
|
artikel
|
| 55 |
Implementing Marketing Strategy
|
Dodson, Don C.
|
|
1994
|
|
1-2 |
p. 43-58
|
artikel
|
| 56 |
Improving Patient Satisfaction in Health Care Clinics Through the Use of a Focus Group Approach
|
Cunningham, Lawrence F.
|
|
1988
|
|
1-2 |
p. 89-116
|
artikel
|
| 57 |
Integrating Housing and Long-Term Care Services for the Elderly
|
Moore, Stephen T.
|
|
1991
|
|
1-2 |
p. 129-137
|
artikel
|
| 58 |
Internet Use by Physicians and Its Impact on Medical Practice—An Exploratory Study
|
Kwon, Ik-Whan G.
|
|
2004
|
|
1-2 |
p. 5-27
|
artikel
|
| 59 |
Joint Venture Marketing
|
Barnes, Nora Ganin
|
|
1991
|
|
1-2 |
p. 23-36
|
artikel
|
| 60 |
Looking to the Future of New Media in Health Marketing: Deriving Propositions Based on Traditional Theories
|
Della, Lindsay J.
|
|
2008
|
|
1-2 |
p. 147-174
|
artikel
|
| 61 |
Market Factors That Influence Medicare Recipients' Choice of Health Plan
|
Scherban, Dwight M.
|
|
2000
|
|
1-2 |
p. 59-70
|
artikel
|
| 62 |
Marketing a Community Mental Health Center
|
Maypole, Donald E.
|
|
1991
|
|
1-2 |
p. 139-153
|
artikel
|
| 63 |
Marketing a Dental Practice in Light of AIDS Anxiety in Patients
|
Barnes, Nora Ganim
|
|
1994
|
|
1-2 |
p. 239-246
|
artikel
|
| 64 |
Marketing Animal Facilitated Therapy
|
Howell-Newman, Kristine
|
|
1994
|
|
1-2 |
p. 77-98
|
artikel
|
| 65 |
Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study
|
Wrenn, Bruce
|
|
2008
|
|
1-2 |
p. 15-22
|
artikel
|
| 66 |
Marketing Quality in Nursing Facilities
|
Chaiken, Michael A.
|
|
1993
|
|
1-2 |
p. 219-226
|
artikel
|
| 67 |
Market Signaling for Physicians
|
Herbig, Paul
|
|
1993
|
|
1-2 |
p. 69-78
|
artikel
|
| 68 |
Medical Doctors and Consumers View Medical Advertising
|
Burton, Gene E.
|
|
1991
|
|
1-2 |
p. 81-95
|
artikel
|
| 69 |
Megamarketing Strategies for Health Care Services
|
Mobley, Mary F.
|
|
1990
|
|
1-2 |
p. 13-19
|
artikel
|
| 70 |
Memorable Messages about Genes and Health: Implications for Direct-to-Consumer Marketing of Genetic Tests and Therapies
|
Parrott, Roxanne
|
|
2008
|
|
1-2 |
p. 8-32
|
artikel
|
| 71 |
Message Framing and Credibility
|
Arora, Raj
|
|
2000
|
|
1-2 |
p. 29-44
|
artikel
|
| 72 |
Nursing Home Selection:
|
Van Auken, Stuart
|
|
1993
|
|
1-2 |
p. 185-208
|
artikel
|
| 73 |
PART THREE: ELDERLY AND LONG-TERM CARE
|
Lumpkin, James R.
|
|
1990
|
|
1-2 |
p. 95-118
|
artikel
|
| 74 |
Positioning Health Services
|
Dasgupta, Chanda Ghose
|
|
1994
|
|
1-2 |
p. 191-206
|
artikel
|
| 75 |
Preface
|
Winston, William J.
|
|
1990
|
|
1-2 |
p. 1-2
|
artikel
|
| 76 |
Preface and Introduction
|
Winston, William J.
|
|
1993
|
|
1-2 |
p. 1-4
|
artikel
|
| 77 |
Preface and Introduction
|
Submission, Haworth Continuing Features
|
|
1994
|
|
1-2 |
p. 1-4
|
artikel
|
| 78 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1991
|
|
1-2 |
p. 1-3
|
artikel
|
| 79 |
Preface and Introduction to Articles
|
Winston, William J.
|
|
1990
|
|
1-2 |
p. 1-2
|
artikel
|
| 80 |
Preface and Introduction to the Text
|
Winston, William J.
|
|
1988
|
|
1-2 |
p. 1-4
|
artikel
|
| 81 |
Primary Health Care Marketing in the U.K.
|
Dawson, Chris
|
|
1994
|
|
1-2 |
p. 135-158
|
artikel
|
| 82 |
Private Practice and the Market System -
|
Kledaras, C. G.
|
|
1991
|
|
1-2 |
p. 37-42
|
artikel
|
| 83 |
Professional and Personal Quality of Care in Health Care Delivery
|
MacStravic, Robin Scott
|
|
1988
|
|
1-2 |
p. 75-88
|
artikel
|
| 84 |
Promoting Fruit and Vegetable Consumption In Different Lifestyle Groups: Recommendations for Program Development Based on Behavioral Research and Consumer Media Data
|
Della, Lindsay J.
|
|
2008
|
|
1-2 |
p. 66-96
|
artikel
|
| 85 |
Promotional Model
|
Ekerete, P. P.
|
|
2000
|
|
1-2 |
p. 115-133
|
artikel
|
| 86 |
Reducing Costs with a Consumer Oriented Approach to Prepaid Dental Plan Management
|
Forgionne, Guisseppi A.
|
|
1988
|
|
1-2 |
p. 133-160
|
artikel
|
| 87 |
Retail Dentistry:
|
Stell, Roxanne
|
|
1990
|
|
1-2 |
p. 59-77
|
artikel
|
| 88 |
Satisfaction with Health-Related Educational Workshops:
|
Hayes, Bob E.
|
|
1994
|
|
1-2 |
p. 99-110
|
artikel
|
| 89 |
Segmenting Blood Donors by Their Perceptions and Awareness About Blood Donation
|
Allen, Jeff
|
|
1990
|
|
1-2 |
p. 177-193
|
artikel
|
| 90 |
Service Quality Assessment of Workers' Compensation Health Care Delivery Programs in New York State Using SERVQUAL
|
Arunasalam, Mark
|
|
2004
|
|
1-2 |
p. 29-64
|
artikel
|
| 91 |
Short Term Promotion
|
Powers, Thomas L.
|
|
1988
|
|
1-2 |
p. 63-74
|
artikel
|
| 92 |
Small Business Leaders' Viewpoints on Health Care Insurance
|
McDermott, Dennis R.
|
|
1990
|
|
1-2 |
p. 169-175
|
artikel
|
| 93 |
Strategic Use of Communication to Market Cancer Prevention and Control to Vulnerable Populations
|
Kreps, Gary L.
|
|
2008
|
|
1-2 |
p. 204-216
|
artikel
|
| 94 |
The A-B-C Options of AIDS
|
Goldman, Robert L.
|
|
1988
|
|
1-2 |
p. 27-32
|
artikel
|
| 95 |
The Anti-Referral Movement in Health Care
|
Winston, William J.
|
|
1994
|
|
1-2 |
p. 5-8
|
artikel
|
| 96 |
The Challenges of Social Marketing of Organ Donation: News and Entertainment Coverage of Donation and Transplantation
|
Harrison, Tyler R.
|
|
2008
|
|
1-2 |
p. 33-65
|
artikel
|
| 97 |
The Chiropractic Market Segment
|
Hanna, Nessim
|
|
1991
|
|
1-2 |
p. 155-165
|
artikel
|
| 98 |
The Components of Satisfaction with Outpatient Pharmacy Services
|
Lang, James R.
|
|
1993
|
|
1-2 |
p. 142-154
|
artikel
|
| 99 |
The Effect of Consumer Perceptions on Generic OTC Usage Among the Elderly
|
Strutton, H. David
|
|
1993
|
|
1-2 |
p. 169-184
|
artikel
|
| 100 |
The End of Health Care Marketing?
|
MacStravic, Robin Scott
|
|
1990
|
|
1-2 |
p. 3-12
|
artikel
|
| 101 |
The “Happy End” Effect: Colonoscopies Provide Clues on Enhancing Marketing Training
|
Von Bergen, C. W.
|
|
2008
|
|
1-2 |
p. 107-119
|
artikel
|
| 102 |
The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals
|
Duguay, Francois
|
|
2004
|
|
1-2 |
p. 65-89
|
artikel
|
| 103 |
The Impact of Health Care Provider Market Served on Health Care Channel Relationships
|
Smith, Michael F.
|
|
1990
|
|
1-2 |
p. 65-85
|
artikel
|
| 104 |
The Instrumental Role of Product Information:
|
Discenza, Richard
|
|
1993
|
|
1-2 |
p. 155-168
|
artikel
|
| 105 |
The Nature of Physician's Services
|
Warren, William E.
|
|
1990
|
|
1-2 |
p. 37-50
|
artikel
|
| 106 |
The Need for Consumer Behavior Analysis in Health Care Coverage Decisions
|
Thompson, Ann Marie
|
|
1990
|
|
1-2 |
p. 97-114
|
artikel
|
| 107 |
The New Service Marketer:
|
Smith, Pamela S.
|
|
1990
|
|
1-2 |
p. 3-8
|
artikel
|
| 108 |
The Potential for Marketing in the Clinical Services Area
|
Sanchez, Peter M.
|
|
1993
|
|
1-2 |
p. 59-68
|
artikel
|
| 109 |
The Potential Impact of the North American Free Trade Agreement on American Dental Licensure
|
Paul, David P.
|
|
2000
|
|
1-2 |
p. 87-98
|
artikel
|
| 110 |
The Potential of Hospital Website Marketing
|
Sanchez, Peter M.
|
|
2000
|
|
1-2 |
p. 45-57
|
artikel
|
| 111 |
The Public's Image of Doctors, Dentists, and Pharmacists
|
Stevens, Robert E.
|
|
1991
|
|
1-2 |
p. 97-105
|
artikel
|
| 112 |
The Strategic Marketing Process
|
Dodson, Don C.
|
|
1988
|
|
1-2 |
p. 17-22
|
artikel
|
| 113 |
Understanding and Assessing Service Quality in Health Maintenance Organizations
|
Higgins, Lexis F.
|
|
1991
|
|
1-2 |
p. 5-21
|
artikel
|
| 114 |
Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide
|
Bodie, Graham D.
|
|
2008
|
|
1-2 |
p. 175-203
|
artikel
|
| 115 |
Understanding the Effects of Nurses, Patients' Hospital Rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital
|
Gotlieb, Jerry B.
|
|
2000
|
|
1-2 |
p. 1-14
|
artikel
|
| 116 |
University Catalogues and HMO Co-Payments:
|
Budden, Michael C.
|
|
1990
|
|
1-2 |
p. 27-30
|
artikel
|
| 117 |
Using a Sponsorship to Improve the Success of Blood Drive Donations
|
Hogan, Beth
|
|
2008
|
|
1-2 |
p. 51-61
|
artikel
|
| 118 |
Walk-in-Clinics versus Private Practitioners:
|
Lumpkin, James R.
|
|
1990
|
|
1-2 |
p. 119-133
|
artikel
|
| 119 |
What Dental Professionals Should Know About Dental Consumers
|
Hill, C. Jeanne
|
|
1990
|
|
1-2 |
p. 45-57
|
artikel
|
| 120 |
When Two Professions Clash
|
Gould, Stephen J.
|
|
1988
|
|
1-2 |
p. 161-170
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artikel
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| 121 |
Why Are Older Patients and Less Educated Patients Less Satisfied with Health Care Quality?
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John, Joby
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1993
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1-2 |
p. 209-218
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artikel
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