| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Abstracts
|
|
|
2003
|
45 |
1 |
p. 148-150
|
artikel
|
| 2 |
Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry
|
Bakker, Gerben
|
|
2003
|
45 |
1 |
p. 101-127
|
artikel
|
| 3 |
Closing the Deal: GM's Marketing Dilemma and its Franchised Dealers, 1921-41
|
Clarke, Sally
|
|
2003
|
45 |
1 |
p. 60-79
|
artikel
|
| 4 |
End Matter
|
|
|
2003
|
45 |
1 |
p. 185-186
|
artikel
|
| 5 |
Foreign Multinationals and Innovation in British Retailing, 1850-1962
|
Godley, Andrew
|
|
2003
|
45 |
1 |
p. 80-100
|
artikel
|
| 6 |
Madame Tussaud and the Business of Wax: Marketing to the Middle Classes
|
Pilbeam, Pamela
|
|
2003
|
45 |
1 |
p. 6-22
|
artikel
|
| 7 |
Prelims and Editorial - The Emergence of Modern Marketing
|
Harvey, Charles
|
|
2003
|
45 |
1 |
p. 1-6
|
artikel
|
| 8 |
Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros./Unilever
|
Church, Roy
|
|
2003
|
45 |
1 |
p. 23-59
|
artikel
|
| 9 |
REVIEW ARTICLE - The Economic Development of Modern Japan
|
Hunter, Janet
|
|
2003
|
45 |
1 |
p. 151-184
|
artikel
|
| 10 |
The Emergence Of Modern Marketing: Internation Dimensions
|
Church, Roy
|
|
2003
|
45 |
1 |
p. 1-5
|
artikel
|
| 11 |
'Times Change and We Change with Them': The German Advertising Industry in the Third Reich - Between Professional Self-Interest and Political Repression
|
Berghoff, Hartmut
|
|
2003
|
45 |
1 |
p. 128-147
|
artikel
|
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