| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Computer Simulation Model for Forecasting Catalog Sales
|
Michael, George C.
|
|
1971
|
8 |
2 |
p. 224-229
|
artikel
|
| 2 |
An Industrial Pricing Decision Using Bayesian Multivariate Analysis
|
Frederick, Donald G.
|
|
1971
|
8 |
2 |
p. 199-203
|
artikel
|
| 3 |
Book Review: A conceptual and methodological breakthrough in the study of consumption
|
Palda, Kristian S.
|
|
1971
|
8 |
2 |
p. 267-268
|
artikel
|
| 4 |
Book Review: AID and MCA in multivariate analysis
|
Robinson, Patrick J.
|
|
1971
|
8 |
2 |
p. 268
|
artikel
|
| 5 |
Book Review: A new method of graphic presentation
|
Boyes, Barbara Ann
|
|
1971
|
8 |
2 |
p. 269
|
artikel
|
| 6 |
Book Review: A sound introduction to research for readers of French
|
Guélain, Jean-Pierre
|
|
1971
|
8 |
2 |
p. 270-271
|
artikel
|
| 7 |
Book Review: Everything you wanted to know about charts
|
Blankenship, Benjamin R.
|
|
1971
|
8 |
2 |
p. 270
|
artikel
|
| 8 |
Book Review: Fundamental research in food marketing of developing countries
|
Mulvihill, Donald F.
|
|
1971
|
8 |
2 |
p. 271-272
|
artikel
|
| 9 |
Book Review: Useful but suffusive
|
Benson, Lawrence E.
|
|
1971
|
8 |
2 |
p. 268-269
|
artikel
|
| 10 |
Comments on “Psychophysics of Prices”
|
Gabor, André
|
|
1971
|
8 |
2 |
p. 251-252
|
artikel
|
| 11 |
Correcting Nonresponse Bias in Mail Questionnaires
|
Ognibene, Peter
|
|
1971
|
8 |
2 |
p. 233-235
|
artikel
|
| 12 |
Empirical Studies on Individual Response to Exposure Patterns
|
Lodish, Leonard M.
|
|
1971
|
8 |
2 |
p. 212-218
|
artikel
|
| 13 |
Identification of Determinant Attributes: A Comparison of Methods
|
Alpert, Mark I.
|
|
1971
|
8 |
2 |
p. 184-191
|
artikel
|
| 14 |
Identifying the Convenience-Oriented Consumer
|
Anderson, W. Thomas
|
|
1971
|
8 |
2 |
p. 179-183
|
artikel
|
| 15 |
Is There a Generalized Price-Quality Relationship?
|
Gardner, David M.
|
|
1971
|
8 |
2 |
p. 241-243
|
artikel
|
| 16 |
Market Measurement and Planning with a Simultaneous-Equation Model
|
Schultz, Randall L.
|
|
1971
|
8 |
2 |
p. 153-164
|
artikel
|
| 17 |
Market Measures from Salesmen: A Multidimensional Scaling Approach
|
Turner, Ronald E.
|
|
1971
|
8 |
2 |
p. 165-172
|
artikel
|
| 18 |
Multivariate Analysis of Differences in Buyer Decision Time
|
Newman, Joseph W.
|
|
1971
|
8 |
2 |
p. 192-198
|
artikel
|
| 19 |
Overlap of Opinion Leadership across Consumer Product Categories
|
Sudman, Seymour
|
|
1971
|
8 |
2 |
p. 258-261
|
artikel
|
| 20 |
Overlap of Opinion Leadership: A Reply
|
Summers, John O.
|
|
1971
|
8 |
2 |
p. 259-261
|
artikel
|
| 21 |
Personality and Innovation Proneness
|
Jacoby, Jacob
|
|
1971
|
8 |
2 |
p. 244-247
|
artikel
|
| 22 |
“Psychophysics of Prices”: A Reaffirmation
|
Kamen, Joseph M.
|
|
1971
|
8 |
2 |
p. 252-257
|
artikel
|
| 23 |
“Psychophysics of Prices”: A Reappraisal
|
Monroe, Kent B.
|
|
1971
|
8 |
2 |
p. 248-250
|
artikel
|
| 24 |
Publications Received
|
|
|
1971
|
8 |
2 |
p. 272
|
artikel
|
| 25 |
Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images
|
Fry, Joseph N.
|
|
1971
|
8 |
2 |
p. 238-240
|
artikel
|
| 26 |
Semantic Properties of Selected Evaluative Adjectives: Other Evidence
|
Mittelstaedt, Robert A.
|
|
1971
|
8 |
2 |
p. 236-237
|
artikel
|
| 27 |
Television Program Types
|
Frank, Ronald E.
|
|
1971
|
8 |
2 |
p. 204-211
|
artikel
|
| 28 |
The Trouble with Concept Testing
|
Haley, Russell I.
|
|
1971
|
8 |
2 |
p. 230-232
|
artikel
|
| 29 |
The Writing of Readable Research Reports
|
Britt, Steuart Henderson
|
|
1971
|
8 |
2 |
p. 262-266
|
artikel
|
| 30 |
What Big Agency Men in Europe Think of Copy Testing Methods
|
Boyd, Harper W.
|
|
1971
|
8 |
2 |
p. 219-223
|
artikel
|
| 31 |
Word-of-Mouth Communication in the Industrial Adoption Process
|
Martilla, John A.
|
|
1971
|
8 |
2 |
p. 173-178
|
artikel
|
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