| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Topical History of JMR
|
Huber, Joel
|
|
2014
|
51 |
1 |
p. 84-91
|
artikel
|
| 2 |
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
|
Li, Hongshuang (Alice)
|
|
2014
|
51 |
1 |
p. 40-56
|
artikel
|
| 3 |
Comments on Ralph Day's JMR Editorship—1969 to 1972
|
Aaker, David
|
|
2014
|
51 |
1 |
p. 94-95
|
artikel
|
| 4 |
Copy Alert: A Method and Metric to Detect Visual Copycat Brands
|
Satomura, Takuya
|
|
2014
|
51 |
1 |
p. 1-13
|
artikel
|
| 5 |
Editorship of Harper W. Boyd Jr. (1975–1978)
|
Lutz, Richard J.
|
|
2014
|
51 |
1 |
p. 101-104
|
artikel
|
| 6 |
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979–1982
|
Iacobucci, Dawn
|
|
2014
|
51 |
1 |
p. 105-106
|
artikel
|
| 7 |
Introduction to the JMR 50th Anniversary Special Section
|
Meyer, Robert
|
|
2014
|
51 |
1 |
p. 83
|
artikel
|
| 8 |
JMR in Transition: Reflections on the 2006–2012 Period
|
Huber, Joel
|
|
2014
|
51 |
1 |
p. 133-135
|
artikel
|
| 9 |
JMR: The Bass Years (1972–1975)
|
Montgomery, David B.
|
|
2014
|
51 |
1 |
p. 96-100
|
artikel
|
| 10 |
Journal of Marketing Research: 1964–1969, the Bob Ferber Years
|
Morrison, Donald G.
|
|
2014
|
51 |
1 |
p. 92-93
|
artikel
|
| 11 |
Money, Status, and the Ovulatory Cycle
|
Durante, Kristina M.
|
|
2014
|
51 |
1 |
p. 27-39
|
artikel
|
| 12 |
My JMREditorship: A Life of π
|
Houston, Michael J.
|
|
2014
|
51 |
1 |
p. 112-115
|
artikel
|
| 13 |
Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples
|
Coulter, Keith S.
|
|
2014
|
51 |
1 |
p. 69-82
|
artikel
|
| 14 |
Reflections on Being Editor of Journal of Marketing Research, 1982–1985
|
Perreault, William D.
|
|
2014
|
51 |
1 |
p. 107-111
|
artikel
|
| 15 |
Reflections on Editing Journal of Marketing Research, 1992–1994
|
Weitz, Barton
|
|
2014
|
51 |
1 |
p. 116-119
|
artikel
|
| 16 |
Reflections on JMR: A Practitioner's Perspective
|
Wyner, Gordon
|
|
2014
|
51 |
1 |
p. 136-138
|
artikel
|
| 17 |
Reflections on My Editorship of JMR and Beyond
|
Kamakura, Wagner A.
|
|
2014
|
51 |
1 |
p. 131-132
|
artikel
|
| 18 |
Reflections on My JMR Editorship (1998–2000)
|
Winer, Russell S.
|
|
2014
|
51 |
1 |
p. 127-130
|
artikel
|
| 19 |
Tasting the Tea after a 15-Year Brew: Editorial Reflections on the 1995–1997 Years
|
Mahajan, Vijay
|
|
2014
|
51 |
1 |
p. 120-126
|
artikel
|
| 20 |
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption
|
Sevilla, Julio
|
|
2014
|
51 |
1 |
p. 57-68
|
artikel
|
| 21 |
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
|
Kornish, Laura J.
|
|
2014
|
51 |
1 |
p. 14-26
|
artikel
|
Tijdschrift beschrijving