| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A Log-Linear Model for Predicting Magazine Audiences
|
Danaher, Peter J.
|
|
1988
|
25 |
4 |
p. 356-362
|
article
|
| 2 |
Annotated Subject Index and Author/Title Index Volume XXV, 1988
|
|
|
1988
|
25 |
4 |
p. 423-429
|
article
|
| 3 |
A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies
|
Chatterjee, Rabikar
|
|
1988
|
25 |
4 |
p. 363-375
|
article
|
| 4 |
Author/Title Index*
|
|
|
1988
|
25 |
4 |
p. 429-431
|
article
|
| 5 |
Book Review
|
Lavine, Minna
|
|
1988
|
25 |
4 |
p. 417-422
|
article
|
| 6 |
Book Review
|
Fox, Richard J.
|
|
1988
|
25 |
4 |
p. 414-417
|
article
|
| 7 |
Book Review: Location Strategies for Retail and Service Firms
|
Golden, Linda L.
|
|
1988
|
25 |
4 |
p. 414
|
article
|
| 8 |
Book Review: Philosophical and Radical Thought in Marketing
|
Pollay, Richard
|
|
1988
|
25 |
4 |
p. 411-414
|
article
|
| 9 |
Book Review: Principal Component Analysis
|
Richards, Larry E.
|
|
1988
|
25 |
4 |
p. 410
|
article
|
| 10 |
Book Review: Statistical Design for Research
|
Aaker, David A.
|
|
1988
|
25 |
4 |
p. 411
|
article
|
| 11 |
Book Review: Three-Way Scaling and Clustering
|
Smith, Scott M.
|
|
1988
|
25 |
4 |
p. 410-411
|
article
|
| 12 |
Books and Software Received
|
|
|
1988
|
25 |
4 |
p. 422
|
article
|
| 13 |
Books and Software Reviewed
|
|
|
1988
|
25 |
4 |
p. 431-432
|
article
|
| 14 |
Growth Curve Analysis in Marketing: Method and Application
|
Lessne, Greg J.
|
|
1988
|
25 |
4 |
p. 391-396
|
article
|
| 15 |
Impact of Sales Promotions on when, what, and how Much to Buy
|
Gupta, Sunil
|
|
1988
|
25 |
4 |
p. 342-355
|
article
|
| 16 |
Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers
|
Michaels, Ronald E.
|
|
1988
|
25 |
4 |
p. 376-383
|
article
|
| 17 |
Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings
|
Kahn, Barbara E.
|
|
1988
|
25 |
4 |
p. 384-390
|
article
|
| 18 |
Response Effects in Computer-Administered Questioning
|
Liefeld, John P.
|
|
1988
|
25 |
4 |
p. 405-409
|
article
|
| 19 |
Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues
|
Tashchian, Armen
|
|
1988
|
25 |
4 |
p. 397-404
|
article
|
| 20 |
The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales
|
Tellis, Gerard J.
|
|
1988
|
25 |
4 |
p. 331-341
|
article
|
Journal description