| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A New Approach to Network Analysis for Brand Positioning
|
Wang, Hui-Ju
|
|
2015
|
57 |
5 |
p. 727-742
|
artikel
|
| 2 |
Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations
|
Barhorst, Jennifer Brannon
|
|
2015
|
57 |
5 |
p. 801-802
|
artikel
|
| 3 |
Book Review: The Psychology of Fear in Organisations: How to Transform Anxiety into Well-Being, Productivity and Innovation
|
Mcdonald, Malcolm
|
|
2015
|
57 |
5 |
p. 803-804
|
artikel
|
| 4 |
Editorial
|
Mouncey, Peter
|
|
2015
|
57 |
5 |
p. 657-667
|
artikel
|
| 5 |
Eliminating Order Effects in Association Tasks without using Randomisation
|
Durbach, Ian
|
|
2015
|
57 |
5 |
p. 759-776
|
artikel
|
| 6 |
New Conjoint Approaches to Scaling Brand Equity and Optimising share of Preference Prediction
|
Guyon, Hervé
|
|
2015
|
57 |
5 |
p. 701-725
|
artikel
|
| 7 |
Tainted Love
|
Romaniuk, Jenni
|
|
2015
|
57 |
5 |
p. 673-675
|
artikel
|
| 8 |
The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands
|
Nguyen, Bang
|
|
2015
|
57 |
5 |
p. 777-800
|
artikel
|
| 9 |
The Influence of Bill Schlackman on Qualitative Research
|
Patterson, Simon
|
|
2015
|
57 |
5 |
p. 677-700
|
artikel
|
| 10 |
Using Choice Experiments to Find Double Jeopardy Patterns
|
Greenacre, Luke
|
|
2015
|
57 |
5 |
p. 743-758
|
artikel
|
| 11 |
Viewpoint
|
Barker, Ryan
|
|
2015
|
57 |
5 |
p. 669-672
|
artikel
|
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