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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A Comparison of Alternative Approaches to Cluster-Based Market Segmentation |
Green, Paul E. |
1995 |
37 | 3 |
p. 1-19 |
article |
|
| 2 | Horses for Courses: How Survey Firms in Different Countries Measure Public Opinion with Very Different Methods |
Taylor, Humphrey |
1995 |
37 | 3 |
p. 1-9 |
article |
|
| 3 | Obtaining Purchase Predictions via Telephone Interviews |
Brennan, Mike |
1995 |
37 | 3 |
p. 1-9 |
article |
|
| 4 | Postmodern Marketing Research: No Representation without Taxation |
Brown, Stephen |
1995 |
37 | 3 |
p. 1-21 |
article |
|
| 5 | The Effect of Appeal, Complexity and Tone in a Mail Survey Covering Letter |
Gendall, Philip |
1995 |
37 | 3 |
p. 1-12 |
article |
|
| 6 | Using Optical Mark Read Surveys: An Analysis of the Response Rate and Quality |
Klose, Allen |
1995 |
37 | 3 |
p. 1-10 |
article |
6 results found