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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
5 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | An Empirical Test of Product Sampling and Couponing |
McGuinness, Dalton |
1995 |
37 | 2 |
p. 1-13 |
article |
|
| 2 | Expanding the Market for Marketing Research: Changing Beliefs, Attitudes and Corporate Culture |
Elliott, Richard |
1995 |
37 | 2 |
p. 1-15 |
article |
|
| 3 | Handedness Bias in Preference Rating Scales |
Kirk-Smith, Michael |
1995 |
37 | 2 |
p. 1-7 |
article |
|
| 4 | Reliance on Brands by Young Children |
Hite, Cynthia Fraser |
1995 |
37 | 2 |
p. 1-9 |
article |
|
| 5 | The Effect of Discount Coupons and Gifts on Mail Survey Response Rates among High Involvement Respondents |
1995 |
37 | 2 |
p. 1-13 |
article |
5 results found