| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Comparison of ABS Mail and RDD Surveys for Measuring Consumer Attitudes
|
Elkasabi, Mahmoud
|
|
2014
|
|
6 |
p. 737-756
|
artikel
|
| 2 |
A Comparison of Self-organising Maps and Principal Components Analysis
|
Das, Gopal
|
|
2016
|
|
6 |
p. 815-834
|
artikel
|
| 3 |
Addressing the dichotomy of brand love
|
Junaid, Muhammad
|
|
|
|
6 |
p. 577-580
|
artikel
|
| 4 |
A Demonstration of Structural Choice Modelling in a Market Research Context
|
Bowe, Jasha
|
|
2016
|
|
6 |
p. 859-879
|
artikel
|
| 5 |
A Framework for Designing New Products and Services
|
García, Rubén Huertas
|
|
2009
|
|
6 |
p. 1-17
|
artikel
|
| 6 |
A Framework for Designing New Products and Services
|
|
|
2009
|
|
6 |
p. 819-840
|
artikel
|
| 7 |
A Marginalised Future for Market Research?
|
Phillips, Adam
|
|
2011
|
|
6 |
p. 735-736
|
artikel
|
| 8 |
An Empirical Test of Six Stated Importance Measures
|
Chrzan, Keith
|
|
2006
|
|
6 |
p. 717-740
|
artikel
|
| 9 |
Are country-of-origin stereotypes weaker among younger Chinese generations?
|
Li, Yang
|
|
|
|
6 |
p. 651-667
|
artikel
|
| 10 |
A Smarter Way to Select Respondents for Surveys?
|
Terhanian, George
|
|
2012
|
|
6 |
p. 751-780
|
artikel
|
| 11 |
Assessment of Brand Equity Measures
|
Huang, Rong
|
|
2014
|
|
6 |
p. 783-806
|
artikel
|
| 12 |
Authors and Authenticity
|
Wynberg, Rebecca
|
|
2015
|
|
6 |
p. 815-818
|
artikel
|
| 13 |
Behind the ratings: Text mining of restaurant customers’ online reviews
|
Jia, Susan (Sixue)
|
|
2018
|
|
6 |
p. 561-572
|
artikel
|
| 14 |
Book Review: A Tale of Two Cultures: Qualitative and Quantitative Research in the Social Sciences
|
Poynter, Ray
|
|
2015
|
|
6 |
p. 959-961
|
artikel
|
| 15 |
Book review: Bobby Duffy, The perils of perception
|
Mouncey, Peter
|
|
2018
|
|
6 |
p. 641-643
|
artikel
|
| 16 |
Book Review: Conducting Research with Children and Adolescents: Design, Methods and Empirical Cases
|
Nairn, Agnes
|
|
2010
|
|
6 |
p. 841-842
|
artikel
|
| 17 |
Book Review: Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics
|
Murphy, Hilary Catherine
|
|
2010
|
|
6 |
p. 842-844
|
artikel
|
| 18 |
Book Review: Dan Ariely - Predictably Irrational
|
Nairn, Agnes
|
|
2009
|
|
6 |
p. 1-3
|
artikel
|
| 19 |
Book Review: Dan Ariely – Predictably Irrational
|
|
|
2009
|
|
6 |
p. 841-842
|
artikel
|
| 20 |
Book review: Darren Bridger, Neuro design: Neuromarketing insights to boost engagement and profitability
|
Wilson, Alan
|
|
2018
|
|
6 |
p. 640-641
|
artikel
|
| 21 |
Book Review: David Birks and Tim Macer – Marketing Research: Critical Perspectives on Business and Management
|
|
|
2009
|
|
6 |
p. 843
|
artikel
|
| 22 |
Book Review: David Birks and Tim Macer - Marketing Research: Critical Perspectives on Business and Management
|
Wilson, Alan
|
|
2009
|
|
6 |
p. 1-3
|
artikel
|
| 23 |
Book Review: Doing Anthropology in Consumer Research
|
Haslam, Simon
|
|
2008
|
|
6 |
p. 841-842
|
artikel
|
| 24 |
Book Review: Ethics in Qualitative Research (2nd edn)
|
Alexander, Matthew
|
|
2014
|
|
6 |
p. 833-835
|
artikel
|
| 25 |
Book Review: Ethnography for marketers: a guide to consumer immersion
|
Wilson, Alan
|
|
2007
|
|
6 |
p. 802-803
|
artikel
|
| 26 |
Book Review: Get to the Top on Google
|
Hamill, Jim
|
|
2008
|
|
6 |
p. 843-844
|
artikel
|
| 27 |
Book Review: How Brands Grow: Part Two
|
Wilson, Alan
|
|
2016
|
|
6 |
p. 881-882
|
artikel
|
| 28 |
Book Review: Mail and Internet Surveys: The Tailored Design Method
|
Chisnall, Peter M.
|
|
2006
|
|
6 |
p. 762-763
|
artikel
|
| 29 |
Book review: Martin Moore and Damian Tambini (Eds.), Digital dominance: The power of Google, Amazon, Facebook and Apple
|
Nairn, Agnes
|
|
|
|
6 |
p. 683-684
|
artikel
|
| 30 |
Book Review: Media Monoliths
|
Imms, Mike
|
|
2006
|
|
6 |
p. 761-762
|
artikel
|
| 31 |
Book Review: Misbehaving: The Making of Behavioral Economics
|
Mahmoud, Omar
|
|
2015
|
|
6 |
p. 961-963
|
artikel
|
| 32 |
Book Review: Quality in Market Research: From Theory to Practice (BIP 2206: 2012)
|
Raithatha, Carol
|
|
2013
|
|
6 |
p. 873-874
|
artikel
|
| 33 |
Book Review: Refocusing Focus Groups: A Practical Guide
|
Barnham, Chris
|
|
2011
|
|
6 |
p. 859-860
|
artikel
|
| 34 |
Book Review: The Last Mile: Creating Social and Economic Value from Behavioral Insights
|
Stroud, Dick
|
|
2017
|
|
6 |
p. 829-830
|
artikel
|
| 35 |
Book Review: The Principles of Islamic Marketing
|
Demangeot, Catherine
|
|
2012
|
|
6 |
p. 865-867
|
artikel
|
| 36 |
Book Review: The Signal in the Noise: Why So Many Predictions Fail – but Some don't
|
Poynter, Ray
|
|
2013
|
|
6 |
p. 875-876
|
artikel
|
| 37 |
Book Review: Transformative Consumer Research
|
Gutmann, Justin
|
|
2012
|
|
6 |
p. 863-864
|
artikel
|
| 38 |
Book Review: - Watching the English: The Hidden Rules of English Behaviour
|
Nairn, Agnes
|
|
2007
|
|
6 |
p. 801-802
|
artikel
|
| 39 |
‘Brand love’: The debate continues. . . .
|
Mouncey, Peter
|
|
|
|
6 |
p. 566-567
|
artikel
|
| 40 |
Brand Trust as a Second-order Factor: An Alternative Measurement Model
|
Li, Fuan
|
|
2008
|
|
6 |
p. 817-839
|
artikel
|
| 41 |
Can Cross-National/Cultural Studies Presume Etic Equivalency in Respondents' Use of Extreme Categories of Likert Rating Scales?
|
Roster, Catherine
|
|
2006
|
|
6 |
p. 741-759
|
artikel
|
| 42 |
Collective Forms of Resistance: The Transformative Power of Moderate Communities
|
Dalli, Daniele
|
|
2008
|
|
6 |
p. 757-775
|
artikel
|
| 43 |
Comparing Association Grids and ‘Pick Any’ Lists for Measuring Brand Attributes
|
Rintoul, Duncan
|
|
2016
|
|
6 |
p. 779-793
|
artikel
|
| 44 |
Comparing Data from Online and Face-to-face Surveys
|
Duffy, Bobby
|
|
2005
|
|
6 |
p. 615-639
|
artikel
|
| 45 |
Comparing Methods of Brand Image Measurement
|
Driesener, Carl
|
|
2006
|
|
6 |
p. 681-698
|
artikel
|
| 46 |
Consumer Acceptance of Self-service Technologies: An Ability–Willingness Model
|
Wang, Cheng
|
|
2017
|
|
6 |
p. 787-802
|
artikel
|
| 47 |
Consumer literacy
|
Himmelweit, Samuel Mohun
|
|
2014
|
|
6 |
p. 709-716
|
artikel
|
| 48 |
Consumer Savvy and Intergenerational Effects
|
Nancarrow, Clive
|
|
2008
|
|
6 |
p. 731-755
|
artikel
|
| 49 |
Cooperate, or die. . .
|
Florès, Laurent
|
|
2018
|
|
6 |
p. 558-560
|
artikel
|
| 50 |
Creative Workshops as a Qualitative Research Tool
|
Richards, Martyn
|
|
2012
|
|
6 |
p. 781-798
|
artikel
|
| 51 |
Customer Experience: Are We Measuring the Right Things?
|
Maklan, Stan
|
|
2011
|
|
6 |
p. 771-772
|
artikel
|
| 52 |
Customer Identification in the Healthcare Industry
|
Zhang, Long
|
|
2017
|
|
6 |
p. 803-822
|
artikel
|
| 53 |
Decisions, Decisions, Decisions: Multiple Pathways to Choice
|
Shao, Wei
|
|
2008
|
|
6 |
p. 797-816
|
artikel
|
| 54 |
Developing Reliable Online Polls
|
|
|
2006
|
|
6 |
p. 659-680
|
artikel
|
| 55 |
Dual Roles of Consumers: Towards an Insight into Collaborative Consumption Motives
|
Ertz, Myriam
|
|
2017
|
|
6 |
p. 725-748
|
artikel
|
| 56 |
Editorial
|
Mouncey, Peter
|
|
2010
|
|
6 |
p. 703-710
|
artikel
|
| 57 |
Editorial
|
Mouncey, Peter
|
|
2017
|
|
6 |
p. 695-701
|
artikel
|
| 58 |
Editorial
|
Mouncey, Peter
|
|
2006
|
|
6 |
p. 639-643
|
artikel
|
| 59 |
Editorial
|
Mouncey, Peter
|
|
2015
|
|
6 |
p. 807-814
|
artikel
|
| 60 |
Editorial
|
Mouncey, Peter
|
|
2012
|
|
6 |
p. 727-734
|
artikel
|
| 61 |
Editorial
|
Mouncey, Peter
|
|
2008
|
|
6 |
p. 711-716
|
artikel
|
| 62 |
Editorial
|
Mouncey, Peter
|
|
2007
|
|
6 |
p. 681-686
|
artikel
|
| 63 |
Editorial
|
Mouncey, Peter
|
|
2013
|
|
6 |
p. 743-749
|
artikel
|
| 64 |
Editorial
|
Mouncey, Peter
|
|
2011
|
|
6 |
p. 727-734
|
artikel
|
| 65 |
Editorial
|
Mouncey, Peter
|
|
2016
|
|
6 |
p. 767-773
|
artikel
|
| 66 |
Editorial
|
Mouncey, Peter
|
|
2014
|
|
6 |
p. 695-704
|
artikel
|
| 67 |
Editorial: Engaging Practitioners and Academics
|
Mouncey, Peter
|
|
2009
|
|
6 |
p. 711-717
|
artikel
|
| 68 |
Editorial: Engaging Practitioners and Academics
|
Mouncey, Peter
|
|
2009
|
|
6 |
p. 1-7
|
artikel
|
| 69 |
Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions
|
Hem, Leif E.
|
|
2009
|
|
6 |
p. 1-19
|
artikel
|
| 70 |
Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions
|
|
|
2009
|
|
6 |
p. 797-818
|
artikel
|
| 71 |
Election Forecasting: Development of the Constant Sum Scale to be Used in Telephone Surveys
|
|
|
2009
|
|
6 |
p. 735-750
|
artikel
|
| 72 |
Election Forecasting: Development of the Constant Sum Scale to be used in Telephone Surveys
|
Packaral, Mathew
|
|
2009
|
|
6 |
p. 1-12
|
artikel
|
| 73 |
Enhancing mobile data with understanding of bias and error
|
Neffendorf, Hugh
|
|
2018
|
|
6 |
p. 635-639
|
artikel
|
| 74 |
Exploring Market Barriers
|
Parker, Saahier
|
|
2010
|
|
6 |
p. 731-756
|
artikel
|
| 75 |
Exploring Success Factors in the Children's Market
|
Haryanto, Jony Oktavian
|
|
2014
|
|
6 |
p. 757-782
|
artikel
|
| 76 |
Farewell
|
Mouncey, Peter
|
|
|
|
6 |
p. 559-565
|
artikel
|
| 77 |
Forecasting advertising and media effects on sales: Econometrics and alternatives
|
Dawes, John
|
|
2018
|
|
6 |
p. 611-620
|
artikel
|
| 78 |
Forecasting Financial Products Acquisition via Dynamic Segmentation: An Application to the Italian Market
|
Bassi, Francesca
|
|
2015
|
|
6 |
p. 909-930
|
artikel
|
| 79 |
Forum - Creating Customer Insight
|
Cowan, David
|
|
2008
|
|
6 |
p. 719-729
|
artikel
|
| 80 |
Forum - Ethnography within consumer research: a critical case study of Consumer Film Festivals
|
Mcmillan, Lorne
|
|
2007
|
|
6 |
p. 707-714
|
artikel
|
| 81 |
Forum - Going underground: how ethnography helped the Tube tunnel to the heart of its brand
|
Pring, Ian
|
|
2007
|
|
6 |
p. 693-705
|
artikel
|
| 82 |
Forum - Understanding the Buzz that Matters: Negative Vs Positive Word of Mouth
|
Samson, Alain
|
|
2006
|
|
6 |
p. 647-657
|
artikel
|
| 83 |
Generation C: Content, Creation, Connections and Choice
|
Hardey, Mariann
|
|
2011
|
|
6 |
p. 749-770
|
artikel
|
| 84 |
Global Socio-economic Levels: Development of a Global Non-occupational Classification System
|
Wicken, Geoff
|
|
2005
|
|
6 |
p. 597-614
|
artikel
|
| 85 |
‘Hidden’ Opportunities and Benefits in Using Web-based Business-to-business Surveys
|
Grant, David B.
|
|
2005
|
|
6 |
p. 641-666
|
artikel
|
| 86 |
How Local/Global is your Brand?
|
Llonch-Andreu, Joan
|
|
2016
|
|
6 |
p. 795-813
|
artikel
|
| 87 |
How the Larger Corporations Engage with Stakeholders through Twitter
|
Mamic, Lilia Ivana
|
|
2013
|
|
6 |
p. 851-872
|
artikel
|
| 88 |
How to Improve Brand Tracking Research: A Frozen Pizza Case Study
|
Chrzan, Keith
|
|
2009
|
|
6 |
p. 1-10
|
artikel
|
| 89 |
How to Improve Brand Tracking Research: A Frozen Pizza Case Study
|
|
|
2009
|
|
6 |
p. 723-733
|
artikel
|
| 90 |
Ideal Participants in Online Market Research: Lessons from Closed Communities
|
Heinze, Aleksej
|
|
2013
|
|
6 |
p. 769-789
|
artikel
|
| 91 |
Identifying the Influence of Product Design and Usage Situation on Consumer Choice
|
de la Fuente, Jaime Romero
|
|
2005
|
|
6 |
p. 667-686
|
artikel
|
| 92 |
Identifying the Real Differences of Opinion in Social Media Sentiment
|
Pettit, Annie
|
|
2013
|
|
6 |
p. 757-767
|
artikel
|
| 93 |
Identifying the Reasons why Users in China Recommend Bike Apps
|
Ma, Liang
|
|
2017
|
|
6 |
p. 767-786
|
artikel
|
| 94 |
IJMR call for papers: What role can machine learning and artificial intelligence play in market research?
|
|
|
2018
|
|
6 |
p. 644-646
|
artikel
|
| 95 |
IJMR Lecture; Fake news has no place in research; New Call for Papers
|
Mouncey, Peter
|
|
2018
|
|
6 |
p. 551-557
|
artikel
|
| 96 |
I’m in love with the bobo
|
Moussa, Salim
|
|
|
|
6 |
p. 581-584
|
artikel
|
| 97 |
Influences of Cocreation on Brand Experience
|
Nysveen, Herbjørn
|
|
2014
|
|
6 |
p. 807-832
|
artikel
|
| 98 |
Informed, Uninformed and Participative Consent in Social Media Research
|
Nunan, Daniel
|
|
2013
|
|
6 |
p. 791-808
|
artikel
|
| 99 |
In Researching Emerging Markets, Anthropology often Trumps Statistics
|
Nailer, Christopher Hylton Fitzroy
|
|
2015
|
|
6 |
p. 855-876
|
artikel
|
| 100 |
Integrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce
|
Le Meunier-Fitz Hugh, Ken
|
|
2006
|
|
6 |
p. 699-716
|
artikel
|
| 101 |
International market-oriented strategies for medical tourism destinations
|
Borg, Erik A.
|
|
2018
|
|
6 |
p. 621-634
|
artikel
|
| 102 |
Introduction to IJMR special issue on Ethnography
|
Whitehill, Caroline Hayter
|
|
2007
|
|
6 |
p. 687-689
|
artikel
|
| 103 |
Investigating the Impacts of Brand Experience and Service Quality
|
Şahin, Azize
|
|
2017
|
|
6 |
p. 707-724
|
artikel
|
| 104 |
Is this love that I’m feelin’?
|
Moussa , Salim
|
|
|
|
6 |
p. 574-576
|
artikel
|
| 105 |
Knowledgeable Uncertainty: Paradox or Paradigm?
|
Palmer, Roger
|
|
2005
|
|
6 |
p. 577-595
|
artikel
|
| 106 |
Machine learning applied to pack classification
|
Hang, Weiqiang
|
|
|
|
6 |
p. 601-620
|
artikel
|
| 107 |
Machines that Learn how to Code Open-Ended Survey Data
|
Esuli, Andrea
|
|
2010
|
|
6 |
p. 775-800
|
artikel
|
| 108 |
Making the case for context: Creating value from market research history
|
Nunan, Daniel
|
|
|
|
6 |
p. 585-587
|
artikel
|
| 109 |
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
|
Pich, Christopher
|
|
2018
|
|
6 |
p. 589-610
|
artikel
|
| 110 |
Market Share Predictions: A New Model with Rating-Based Conjoint Analysis
|
Guyon, Hervé
|
|
2011
|
|
6 |
p. 831-857
|
artikel
|
| 111 |
Measuring the Efficiency of Community Engagement
|
May, John
|
|
2015
|
|
6 |
p. 819-836
|
artikel
|
| 112 |
More Scales than a Fish?
|
Cramphorn, Michael
|
|
2012
|
|
6 |
p. 739-749
|
artikel
|
| 113 |
MR Summit 2017, London, 25 May 2017: Using Neuroscience Tools to Develop Creative that Sells
|
Leighton, Jane
|
|
2017
|
|
6 |
p. 823-828
|
artikel
|
| 114 |
New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool
|
Klaus, Philipp ‘Phil’
|
|
2013
|
|
6 |
p. 829-850
|
artikel
|
| 115 |
Odour-induced Taste Enhancement and Consumption of Low-sugar Pastry
|
Koubaa, Yamen
|
|
2017
|
|
6 |
p. 749-765
|
artikel
|
| 116 |
One, Few or Many?: An Integrated Framework for Identifying the Items in Measurement Scales
|
Malhotra, Naresh K.
|
|
2012
|
|
6 |
p. 835-862
|
artikel
|
| 117 |
One last scuffle before we cherish brand love forever
|
Junaid, Muhammad
|
|
|
|
6 |
p. 571-573
|
artikel
|
| 118 |
On the Retail Service Quality Expectations of Chinese Shoppers
|
|
|
2009
|
|
6 |
p. 773-796
|
artikel
|
| 119 |
On the Retail Service Quality Expectations of Chinese Shoppers
|
Meng, Juan (Gloria)
|
|
2009
|
|
6 |
p. 1-20
|
artikel
|
| 120 |
Participant photography in visual ethnography
|
Brace-Govan, Jan
|
|
2007
|
|
6 |
p. 735-750
|
artikel
|
| 121 |
‘Pick Any’ Measures Contaminate Brand Image Studies
|
Dolnicar, Sara
|
|
2012
|
|
6 |
p. 821-834
|
artikel
|
| 122 |
Qualis? the Qualitative Understanding of Essence
|
Barnham, Chis
|
|
2010
|
|
6 |
p. 757-773
|
artikel
|
| 123 |
Quantitative and Qualitative Research: Perceptual Foundations
|
Barnham, Chris
|
|
2015
|
|
6 |
p. 837-854
|
artikel
|
| 124 |
Reviving consumer-alienation in the discourse of consumers’ negativity
|
Junaid, Muhammad
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6 |
p. 568-570
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artikel
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Say what you mean, mean what you say - an ethnographic approach to male and female conversations
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Croft, Robin
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2007
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6 |
p. 715-734
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artikel
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Science and semiotics: What’s the relationship?
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Lawes, Rachel
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2018
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6 |
p. 573-588
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artikel
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| 127 |
Service Quality Perceptions of Solely Loyal Customers
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Bogomolova, Swetlana
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2011
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6 |
p. 793-810
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artikel
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| 128 |
Special Issue Editorial
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Hardey, Mariann
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2013
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6 |
p. 751-754
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artikel
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| 129 |
Strangers in Strange Lands: Hypermarkets and Chinese Consumer Culture Misalignment
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Warden, Clyde A.
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2012
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6 |
p. 799-820
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artikel
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| 130 |
The Benefit of Social Media: Bulletin Board Focus Groups as a Tool for Co-creation
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Rolland, Sylvie E.
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2013
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6 |
p. 809-827
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artikel
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| 131 |
The Bi Cultural Value System: Undertaking Research amongst Ethnic Audiences
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2009
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6 |
p. 751-771
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artikel
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| 132 |
The Bi Cultural Value System: Undertaking Research Amongst Ethnic Audiences
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Sekhon, Yasmin Kaur
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2009
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6 |
p. 1-17
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artikel
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| 133 |
The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate
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Gambetti, Rossella C.
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2010
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6 |
p. 801-826
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artikel
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| 134 |
The Determinants of the Sports Team Sponsor's Brand Equity
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Wang, Michael Chih-Hung
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2011
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6 |
p. 811-829
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artikel
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| 135 |
The ethical dilemmas and challenges of ethnographic research in electronic communities
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Hair, Neil
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2007
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6 |
p. 1-13
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artikel
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| 136 |
The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact
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Goddard, Michelle
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2017
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6 |
p. 703-705
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artikel
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| 137 |
The Importance of Rank for Shorter, Smarter Surveys1
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Findlay, Kyle
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2014
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6 |
p. 717-736
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artikel
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| 138 |
The mediating effects of micro country image by product category and country
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Almousa, Moudi
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6 |
p. 668-682
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artikel
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| 139 |
The possible benefits of reporting percentage point effects
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Terhanian, George
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6 |
p. 635-650
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artikel
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| 140 |
The use of the Concept Test Study in Writing a Series of Bestselling Academic Books
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Piaw, Chua Yan
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2010
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6 |
p. 715-729
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artikel
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| 141 |
Tribute: Dr Stephan Frank Buck
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Rothman, James
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2012
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6 |
p. 734-735
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artikel
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| 142 |
Turning the Amplification up to 11
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Wicken, Geoff
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2008
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6 |
p. 777-795
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artikel
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| 143 |
Understanding retail experiences - the case for ethnography
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Healy, Michael J.
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2007
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6 |
p. 751-778
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artikel
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| 144 |
Using conjoint analysis to understand preference for online survey layout
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King, Craig V
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6 |
p. 621-634
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| 145 |
Using neuroscience to understand the impact of premium digital out-of-home media
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Andrew, Heather
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6 |
p. 588-600
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| 146 |
Using Partial Profile Choice Experiments to Handle Large Numbers of Attributes
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Chrzan, Keith
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2010
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6 |
p. 827-840
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| 147 |
Viewpoint
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Mikulić, Josip
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2016
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6 |
p. 775-778
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artikel
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Viewpoint - Ethnography and market research
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Desai, Philly
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2007
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6 |
p. 691-692
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artikel
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Viewpoint – in Pursuit of Lost Causes
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Brown, Michael
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2005
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6 |
p. 574-575
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artikel
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| 150 |
Viewpoint: Mobile Market Research, 2014
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Poynter, Ray
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2014
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6 |
p. 705-708
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artikel
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Viewpoint - MR Confidential: Anonymity in Market Research
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Griffiths, John
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2008
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p. 717-718
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Viewpoint: Separating Methodologies?
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Barnham, Chris
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2012
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p. 736-738
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Viewpoint: Survey Research - Two Types of Knowledge
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Smith, Patten
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2009
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6 |
p. 719-721
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Viewpoint: Survey Research - Two Types of Knowledge
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Smith, Patten
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2009
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6 |
p. 1-4
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Viewpoint: The Case for Public Service Market Research
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Mayo, Ed
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2010
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6 |
p. 711-713
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Viewpoint - The Importance of Blogging
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Cooke, Mike
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2006
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p. 645-646
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Viewpoint: The Power (and Danger) of the Story in Social Media Research
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Price, Gareth
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2013
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p. 755-756
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Viewpoint – We can do Better
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Schultz, Don E.
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2005
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6 |
p. 573-574
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Welcoming People with Mental Health Problems into Mainstream Market Research
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Stevenson, Ruth
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2011
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p. 737-748
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Why Chinese Elites buy what they buy
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Jin, Xiaotong
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2015
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p. 877-908
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Would you Snap up the Deal?: A Study of Consumer Behaviour under Flash Sales
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Shi, Savannah Wei
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2015
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6 |
p. 931-957
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Young Syrian Consumer Styles
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Ramadan, Reem
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2016
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p. 835-857
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