| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Book review: Gautam Mahajan, Value Creation: The Definitive Guide for Business Leaders
|
Tripathi, Shiv Shankar
|
|
2018
|
22 |
2 |
p. 239-240
|
article
|
| 2 |
Book review: Meb Fraser, The Best Investment Writing: Selected Writing from Leading Investors and Authors
|
Nair, Jyoti
|
|
2018
|
22 |
2 |
p. 240-241
|
article
|
| 3 |
Book review: Tracy L. Tuten and Michael R. Solomon, Social Media Marketing
|
Sharma, Kirti
|
|
2018
|
22 |
2 |
p. 241-242
|
article
|
| 4 |
Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience
|
Rajan, Thomason
|
|
2018
|
22 |
2 |
p. 232-234
|
article
|
| 5 |
Case Analysis II: Challenges MNCs Face in Emerging Markets: The Nestlé Experience
|
Garimella, Suresh
|
|
2018
|
22 |
2 |
p. 235-236
|
article
|
| 6 |
Case Analysis III: Challenges MNCs Face in Emerging Markets: The Nestlé Experience
|
Raman, Ramesh
|
|
2018
|
22 |
2 |
p. 237-238
|
article
|
| 7 |
Challenges MNCs Face in Emerging Markets: The Nestlé Experience
|
Pai, V.S.
|
|
2018
|
22 |
2 |
p. 222-231
|
article
|
| 8 |
Changing Nature of the Value Premium in the Indian Stock Market
|
Harshita,
|
|
2018
|
22 |
2 |
p. 135-143
|
article
|
| 9 |
Determinants of Competitiveness of Garment Industry in Ethiopia—An Empirical Study
|
Hagos, Fitsum
|
|
2018
|
22 |
2 |
p. 121-134
|
article
|
| 10 |
Employer Branding in the Indian Armed Forces Context: A Comparative Study of Potential Defence Applicants and Defence Employees
|
Kaur, Rajwinder
|
|
2018
|
22 |
2 |
p. 199-210
|
article
|
| 11 |
Evaluating Consumers’ Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model
|
Shukla, Anuja
|
|
2018
|
22 |
2 |
p. 185-198
|
article
|
| 12 |
Index of Psychological Well-being at Work—Validation of Tool in the Indian Organizational Context
|
Sandilya, Gargi
|
|
2018
|
22 |
2 |
p. 174-184
|
article
|
| 13 |
Service, People and Customer Orientation: A Capability View to CRM and Sustainable Competitive Advantage
|
Bhat, Suhail Ahmad
|
|
2018
|
22 |
2 |
p. 163-173
|
article
|
| 14 |
Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars
|
Menon, Balakrishnan
|
|
2018
|
22 |
2 |
p. 144-152
|
article
|
| 15 |
Systematic Review on Financial Performance of Mergers and Acquisitions in India
|
Mehrotra, Arpita
|
|
2018
|
22 |
2 |
p. 211-221
|
article
|
| 16 |
Test of Five-factor Asset Pricing Model in India
|
Balakrishnan, A.
|
|
2018
|
22 |
2 |
p. 153-162
|
article
|
Journal description