| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Adolescents’ Market Segmentation: Using CSI as a Tool
|
Singh, Rashmi
|
|
2017
|
21 |
4 |
p. 425-435
|
artikel
|
| 2 |
A Thematic Analysis of the Challenges and Work-Life Balance of Women Entrepreneurs Working in Small-Scale Industries
|
Pareek, Purvi
|
|
2017
|
21 |
4 |
p. 461-472
|
artikel
|
| 3 |
Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City
|
Desai, Devang
|
|
2017
|
21 |
4 |
p. 436-448
|
artikel
|
| 4 |
Book Review: Anna-Lucia Mackay, The Four Mindsets: How to Influence, Motivate and Lead High Performance Team
|
Karambelkar, Mohan
|
|
2017
|
21 |
4 |
p. 487-488
|
artikel
|
| 5 |
Book Review: Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior
|
Mundi, Hardeep Singh
|
|
2017
|
21 |
4 |
p. 488-490
|
artikel
|
| 6 |
Book Review: Walter Vieira, The Impatient Manager
|
Bisht, Nidhi S.
|
|
2017
|
21 |
4 |
p. 490
|
artikel
|
| 7 |
Case Analysis III: Managing Sales Team at Balram Beverages
|
Dhall, Punyaslok
|
|
2017
|
21 |
4 |
p. 484-486
|
artikel
|
| 8 |
Case Analysis II: Managing Sales Team at Balram Beverages
|
Basu, Anirban
|
|
2017
|
21 |
4 |
p. 482-483
|
artikel
|
| 9 |
Case Analysis I: Managing Sales Team at Balram Beverages
|
Sivaramakrishnan, Sreeram
|
|
2017
|
21 |
4 |
p. 479-481
|
artikel
|
| 10 |
Comparative Analysis of Social Media Tool Used in Software Projects Deploying Virtual Teams
|
Mukherjee, Debarshi
|
|
2017
|
21 |
4 |
p. 397-409
|
artikel
|
| 11 |
Creating Value in Small-cap Firms by Mitigating Risks of Market Volatility
|
Khanra, Sayantan
|
|
2017
|
21 |
4 |
p. 350-355
|
artikel
|
| 12 |
Employee Engagement and Affective Organizational Commitment: Mediating Role of Employee Voice among Indian Service Sector Employees
|
Jena, Lalatendu Kesari
|
|
2017
|
21 |
4 |
p. 356-366
|
artikel
|
| 13 |
Factors Affecting International Reserves with Special Reference to India
|
Kashif, Mohammad
|
|
2017
|
21 |
4 |
p. 339-349
|
artikel
|
| 14 |
High Versus Low Consumer Attitude and Intention Towards Adoption of Mobile Banking in India: An Empirical Study
|
Chawla, Deepak
|
|
2017
|
21 |
4 |
p. 410-424
|
artikel
|
| 15 |
Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB
|
Dahiya, Rekha
|
|
2017
|
21 |
4 |
p. 385-396
|
artikel
|
| 16 |
Managing Sales Team at Balram Beverages
|
Mukherjee, Jaydeep
|
|
2017
|
21 |
4 |
p. 473-478
|
artikel
|
| 17 |
Ownership and Control of Widely and Closely Held Firms in India
|
Kavya, Balakrishnan
|
|
2017
|
21 |
4 |
p. 449-460
|
artikel
|
| 18 |
The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
|
Thomas, Tijo
|
|
2017
|
21 |
4 |
p. 367-374
|
artikel
|
| 19 |
Valuation and Pricing of Indian IPOs
|
Gupta, C.P.
|
|
2017
|
21 |
4 |
p. 375-384
|
artikel
|
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