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Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
15 gevonden resultaten
| nr | titel | auteur | tijdschrift | jaar | jaarg. | afl. | pagina('s) | type |
| 1 | Brand community in search of theory |
Gabbott, Mark |
2009 |
9 | 1 |
p. 119-122 |
artikel |
|
| 2 | Branding in the post-internet era |
Christodoulides, George |
2009 |
9 | 1 |
p. 141-144 |
artikel |
|
| 3 | Brands as relationship facilitators in consumer markets |
Veloutsou, Cleopatra |
2009 |
9 | 1 |
p. 127-130 |
artikel |
|
| 4 | Corporate branding and brand architecture: a conceptual framework |
Muzellec, Laurent |
2009 |
9 | 1 |
p. 39-54 |
artikel |
|
| 5 | From goods to service branding |
Brodie, Roderick J. |
2009 |
9 | 1 |
p. 107-111 |
artikel |
|
| 6 | Identity, consumption and narratives of socialization |
Shankar, Avi |
2009 |
9 | 1 |
p. 75-94 |
artikel |
|
| 7 | In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory, 2000—2008) |
Holbrook, Morris B. |
2009 |
9 | 1 |
p. 5-7 |
artikel |
|
| 8 | Integrating brand, retailer and end-customer perspectives |
Glynn, Mark |
2009 |
9 | 1 |
p. 137-140 |
artikel |
|
| 9 | Serving `The Guest': Günther Anders at the Grand Seaside Hotel |
Bunzel, Dirk |
2009 |
9 | 1 |
p. 55-74 |
artikel |
|
| 10 | The cultural codes of branding |
Schroeder, Jonathan E. |
2009 |
9 | 1 |
p. 123-126 |
artikel |
|
| 11 | The foundations of relationship marketing: reciprocity and trade relations |
Tadajewski, Mark |
2009 |
9 | 1 |
p. 9-38 |
artikel |
|
| 12 | Towards an identity-based branding |
Burmann, Christoph |
2009 |
9 | 1 |
p. 113-118 |
artikel |
|
| 13 | Towards new conceptualizations of branding: theories of the middle range |
Brodie, Roderick J. |
2009 |
9 | 1 |
p. 95-100 |
artikel |
|
| 14 | Towards the holy grail of defining `brand' |
de Chernatony, Leslie |
2009 |
9 | 1 |
p. 101-105 |
artikel |
|
| 15 | When brands get branded |
Huber, Frank |
2009 |
9 | 1 |
p. 131-136 |
artikel |
15 gevonden resultaten