| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Adopting a service logic for marketing
|
Grönroos, Christian
|
|
2006
|
6 |
3 |
p. 317-333
|
artikel
|
| 2 |
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
|
Ballantyne, David
|
|
2006
|
6 |
3 |
p. 335-348
|
artikel
|
| 3 |
Further evolving the new dominant logic of marketing: from services to the social construction of markets
|
Peñaloza, Lisa
|
|
2006
|
6 |
3 |
p. 299-316
|
artikel
|
| 4 |
Innovation, symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing
|
Flint, Daniel J.
|
|
2006
|
6 |
3 |
p. 349-362
|
artikel
|
| 5 |
Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum
|
Aitken, Robert
|
|
2006
|
6 |
3 |
p. 275-280
|
artikel
|
| 6 |
Invited commentaries on the service-dominant logic by participants in The Otago Forum
|
|
|
2006
|
6 |
3 |
p. 289-298
|
artikel
|
| 7 |
Rationalizing service logic, or understanding services as experience?
|
Schembri, Sharon
|
|
2006
|
6 |
3 |
p. 381-392
|
artikel
|
| 8 |
Service-dominant logic: reactions, reflections and refinements
|
Lusch, Robert F.
|
|
2006
|
6 |
3 |
p. 281-288
|
artikel
|
| 9 |
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
|
Brodie, Roderick J.
|
|
2006
|
6 |
3 |
p. 363-379
|
artikel
|
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