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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Meridian thinking in marketing? A comment on Cova |
Firat, A. Fuat |
2005 |
5 | 2 |
p. 215-219 |
article |
|
| 2 | Sources of immoderation and proportion in marketing thought |
Witkowski, Terrence H. |
2005 |
5 | 2 |
p. 221-231 |
article |
|
| 3 | The fourth hermeneutic in marketing theory |
Lowe, Sid |
2005 |
5 | 2 |
p. 185-203 |
article |
|
| 4 | The influence of culture upon consumers’ desired value perceptions: A research agenda |
Overby, Jeffrey W. |
2005 |
5 | 2 |
p. 139-163 |
article |
|
| 5 | The uses of marketing theory: Constructs, research propositions, and managerial implications |
Cornelissen, Joep P. |
2005 |
5 | 2 |
p. 165-184 |
article |
|
| 6 | Thinking of marketing in meridian terms |
Cova, Bernard |
2005 |
5 | 2 |
p. 205-214 |
article |
6 results found