| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A View from the Edge
|
Wilkinson, lan
|
|
2003
|
3 |
1 |
p. 179-181
|
artikel
|
| 2 |
Back to the Future: Divergence in Relationship Marketing Research
|
Egan, John
|
|
2003
|
3 |
1 |
p. 145-157
|
artikel
|
| 3 |
B2B `Relationships' - A Social Construction of Reality?
|
Blois, Keith
|
|
2003
|
3 |
1 |
p. 79-95
|
artikel
|
| 4 |
Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
|
Van Durme, Joël
|
|
2003
|
3 |
1 |
p. 37-57
|
artikel
|
| 5 |
Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View
|
Gouthier, Matthias
|
|
2003
|
3 |
1 |
p. 119-143
|
artikel
|
| 6 |
Introduction to the Special Issue on Conceptual Developments in Relationship Marketing
|
Brodie, Rod
|
|
2003
|
3 |
1 |
p. 5-7
|
artikel
|
| 7 |
Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships
|
Berghäll, Sami
|
|
2003
|
3 |
1 |
p. 59-77
|
artikel
|
| 8 |
Professional Interaction: Exploring the Concept of Attraction
|
Harris, Lloyd C.
|
|
2003
|
3 |
1 |
p. 9-36
|
artikel
|
| 9 |
Relationship Marketing and Customer Satisfaction: An Information Economics Perspective
|
Rese, Mario
|
|
2003
|
3 |
1 |
p. 97-117
|
artikel
|
| 10 |
Relationship Marketing: It all Happens here and now!
|
Gummesson, Evert
|
|
2003
|
3 |
1 |
p. 167-169
|
artikel
|
| 11 |
Relationship Marketing: Looking Back, Looking Forward
|
Ballantyne, David
|
|
2003
|
3 |
1 |
p. 159-166
|
artikel
|
| 12 |
Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?
|
Grönroos, Christian
|
|
2003
|
3 |
1 |
p. 171-173
|
artikel
|
| 13 |
Value Exchange as the Foundation Stone of Relationship Marketing
|
Wilson, David T.
|
|
2003
|
3 |
1 |
p. 175-177
|
artikel
|
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