nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A View from the Edge
|
Wilkinson, lan |
|
2003 |
3 |
1 |
p. 179-181 |
artikel |
2 |
Back to the Future: Divergence in Relationship Marketing Research
|
Egan, John |
|
2003 |
3 |
1 |
p. 145-157 |
artikel |
3 |
B2B `Relationships' - A Social Construction of Reality?
|
Blois, Keith |
|
2003 |
3 |
1 |
p. 79-95 |
artikel |
4 |
Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
|
Van Durme, Joël |
|
2003 |
3 |
1 |
p. 37-57 |
artikel |
5 |
Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View
|
Gouthier, Matthias |
|
2003 |
3 |
1 |
p. 119-143 |
artikel |
6 |
Introduction to the Special Issue on Conceptual Developments in Relationship Marketing
|
Brodie, Rod |
|
2003 |
3 |
1 |
p. 5-7 |
artikel |
7 |
Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships
|
Berghäll, Sami |
|
2003 |
3 |
1 |
p. 59-77 |
artikel |
8 |
Professional Interaction: Exploring the Concept of Attraction
|
Harris, Lloyd C. |
|
2003 |
3 |
1 |
p. 9-36 |
artikel |
9 |
Relationship Marketing and Customer Satisfaction: An Information Economics Perspective
|
Rese, Mario |
|
2003 |
3 |
1 |
p. 97-117 |
artikel |
10 |
Relationship Marketing: It all Happens here and now!
|
Gummesson, Evert |
|
2003 |
3 |
1 |
p. 167-169 |
artikel |
11 |
Relationship Marketing: Looking Back, Looking Forward
|
Ballantyne, David |
|
2003 |
3 |
1 |
p. 159-166 |
artikel |
12 |
Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?
|
Grönroos, Christian |
|
2003 |
3 |
1 |
p. 171-173 |
artikel |
13 |
Value Exchange as the Foundation Stone of Relationship Marketing
|
Wilson, David T. |
|
2003 |
3 |
1 |
p. 175-177 |
artikel |