| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Advertising management principles are derived mostly from logic and very little from empirical generalizations
|
Rossiter, John R.
|
|
2012
|
12 |
2 |
p. 103-116
|
artikel
|
| 2 |
Advertising management principles are derived mostly from logic and very little from empirical generalizations
|
Rossiter, John R.
|
|
2012
|
12 |
2 |
p. 103-116
|
artikel
|
| 3 |
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
|
Read, Stuart
|
|
2012
|
12 |
2 |
p. 225-229
|
artikel
|
| 4 |
Co-creating a course ahead from the intersection of service-dominant logic and effectuation
|
Read, Stuart
|
|
2012
|
12 |
2 |
p. 225-229
|
artikel
|
| 5 |
Driven to excess? Linking calling, character and the (mis)behaviour of marketers
|
Woodall, Tony
|
|
2012
|
12 |
2 |
p. 173-191
|
artikel
|
| 6 |
Driven to excess? Linking calling, character and the (mis)behaviour of marketers
|
Woodall, Tony
|
|
2012
|
12 |
2 |
p. 173-191
|
artikel
|
| 7 |
Foraging: An ecology model of consumer behaviour?
|
Wells, Victoria K.
|
|
2012
|
12 |
2 |
p. 117-136
|
artikel
|
| 8 |
Foraging: An ecology model of consumer behaviour?
|
Wells, Victoria K.
|
|
2012
|
12 |
2 |
p. 117-136
|
artikel
|
| 9 |
Just for fun? The emotional regime of experiential consumption
|
Jantzen, Christian
|
|
2012
|
12 |
2 |
p. 137-154
|
artikel
|
| 10 |
Just for fun? The emotional regime of experiential consumption
|
Jantzen, Christian
|
|
2012
|
12 |
2 |
p. 137-154
|
artikel
|
| 11 |
Market futures/future markets: Research directions in the study of markets
|
Kjellberg, Hans
|
|
2012
|
12 |
2 |
p. 219-223
|
artikel
|
| 12 |
Market futures/future markets: Research directions in the study of markets
|
Kjellberg, Hans
|
|
2012
|
12 |
2 |
p. 219-223
|
artikel
|
| 13 |
Resource integration
|
Kleinaltenkamp, Michael
|
|
2012
|
12 |
2 |
p. 201-205
|
artikel
|
| 14 |
Resource integration
|
Kleinaltenkamp, Michael
|
|
2012
|
12 |
2 |
p. 201-205
|
artikel
|
| 15 |
S-D logic research directions and opportunities
|
Ng, Irene
|
|
2012
|
12 |
2 |
p. 213-217
|
artikel
|
| 16 |
S-D logic research directions and opportunities: The perspective of systems, complexity and engineering
|
Ng, Irene
|
|
2012
|
12 |
2 |
p. 213-217
|
artikel
|
| 17 |
The forum on markets and marketing (FMM)
|
Lusch, Robert Frank
|
|
2012
|
12 |
2 |
p. 193-199
|
artikel
|
| 18 |
The forum on markets and marketing (FMM): Advancing service-dominant logic
|
Lusch, Robert Frank
|
|
2012
|
12 |
2 |
p. 193-199
|
artikel
|
| 19 |
The paradigmatic pitfalls of customer-centric marketing
|
Osborne, Phil
|
|
2012
|
12 |
2 |
p. 155-172
|
artikel
|
| 20 |
The paradigmatic pitfalls of customer-centric marketing
|
Osborne, Phil
|
|
2012
|
12 |
2 |
p. 155-172
|
artikel
|
| 21 |
Value, values, symbols and outcomes
|
Domegan, Christine
|
|
2012
|
12 |
2 |
p. 207-211
|
artikel
|
| 22 |
Value, values, symbols and outcomes
|
Domegan, Christine
|
|
2012
|
12 |
2 |
p. 207-211
|
artikel
|
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