| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Comprehensive Framework for Implementing an Effective Employer Brand Strategy
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S75-S94
|
artikel
|
| 2 |
Beyond Brand Personality: Building Consumer–Brand Emotional Relationship
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S128-S144
|
artikel
|
| 3 |
Book Review: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan, Competing Against Luck: The Story of Innovation and Customer Choice
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S206-S209
|
artikel
|
| 4 |
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S108-S127
|
artikel
|
| 5 |
Do Long Format Advertisements Sell? Evidence from Indian Consumers
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S38-S51
|
artikel
|
| 6 |
E-Personality of the Young Indian Online Shopper: A Scale Validation
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S157-S171
|
artikel
|
| 7 |
Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S70-S74
|
artikel
|
| 8 |
Exploring Senior Living Alternatives to Institutional Care: Differences between Residents and Non-residents
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S95-S107
|
artikel
|
| 9 |
Façade, Fashion and Fornication: Exploring the Embodiment of Self in Chinese Consumer Culture
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S145-S156
|
artikel
|
| 10 |
How CSR Affects Brand Equity of Indian Firms?
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S52-S69
|
artikel
|
| 11 |
Introductory Note
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. vii
|
artikel
|
| 12 |
Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S19-S37
|
artikel
|
| 13 |
Marketisation, Markets, and Marketing: Theory and Evidence
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. viii
|
artikel
|
| 14 |
Marketization and Foucault
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S191-S202
|
artikel
|
| 15 |
Market Orientation in a Digital World
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S203-S205
|
artikel
|
| 16 |
Study of Early Recruitment Activities and Employer Brand Knowledge and Its Effect on Organization Attractiveness and Firm Performance
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S172-S190
|
artikel
|
| 17 |
The Rapidly Aging World: Implications For Marketing
|
Chaudhuri, Himadri Roy
|
|
2017
|
18 |
3_suppl |
p. S1-S18
|
artikel
|
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