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Journal description
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8 results found
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title
author
magazine
year
volume
issue
page(s)
type
1
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
2013
23
3
p. 217-225
article
2
A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian
2013
23
3
p. 205-216
article
3
Developing a decision support system for business model design
Daas, Dave
2012
23
3
p. 251-265
article
4
Electronic Markets on Internet marketing
Alt, Rainer
2013
23
3
p. 173-174
article
5
How individuals choose topics to contribute at an online context
Peddibhotla, Naren
2013
23
3
p. 241-250
article
6
Internet marketing: a content analysis of the research
Corley, J. Ken
2013
23
3
p. 177-204
article
7
Introduction to the special theme on Internet marketing
Holland, Christopher P.
2013
23
3
p. 175-176
article
8
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Wang, Quansheng
2012
23
3
p. 227-239
article
8 results found
Koninklijke Bibliotheek -
National Library of the Netherlands