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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
15 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Bedürfnisorientierte Gestaltung von Kontaktpunkten |
Mazur, Marcel |
2013 |
30 | 6 |
p. 34-49 |
article |
|
| 2 | Brand Delivery — Erfolgsfaktor der Markenführung |
Burmann, Christoph |
2013 |
30 | 6 |
p. 12-21 |
article |
|
| 3 | Brand Experience: Immer noch Neuland in der Markenführung |
Tomczak, Torsten |
2013 |
30 | 6 |
p. 1 |
article |
|
| 4 | Buchrezensionen |
Peyer, Martina |
2013 |
30 | 6 |
p. 128 |
article |
|
| 5 | Buchrezensionen |
Wiegmann, Ann-Kristin |
2013 |
30 | 6 |
p. 130 |
article |
|
| 6 | Buchrezensionen |
Blumer, Silke |
2013 |
30 | 6 |
p. 129 |
article |
|
| 7 | Creating Multi-Sensory Experiences in Luxury Marketing |
Wiedmann, Klaus-Peter |
2013 |
30 | 6 |
p. 60-69 |
article |
|
| 8 | Creating Online Brand Experience on Facebook |
Simon, Carina |
2013 |
30 | 6 |
p. 50-59 |
article |
|
| 9 | „Eine Region wächst zusammen“ |
2013 |
30 | 6 |
p. 5-11 |
article |
||
| 10 | Emotionen in Kundenerlebnissen — Relevanz für die Marketingplanung in Dienstleistungsunternehmen |
Jüttner, Uta |
2013 |
30 | 6 |
p. 109-122 |
article |
|
| 11 | Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships |
Neudecker, Niels |
2013 |
30 | 6 |
p. 22-33 |
article |
|
| 12 | Markenduft als Treiber der Service Experience |
Girard, Marc |
2013 |
30 | 6 |
p. 70-81 |
article |
|
| 13 | Markenerlebnisse zum Aufbau von Markenliebe |
Langner, Tobias |
2013 |
30 | 6 |
p. 96-108 |
article |
|
| 14 | The Impact of Friendliness on Brand Perception |
Engel, Jan |
2013 |
30 | 6 |
p. 82-95 |
article |
|
| 15 | Thema der nächsten Ausgabe: Big Data - Chancen und Gefahren |
2013 |
30 | 6 |
p. 132 |
article |
15 results found