| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Accountability as a Main Ingredient of Getting Marketing Back in the Board Room
|
Verhoef, Peter C.
|
|
2011
|
28 |
3 |
p. 26-32
|
article
|
| 2 |
Future Imperfect – Investing in Supply Chain Capabilities
|
Ratnatunga, Janek
|
|
2011
|
28 |
3 |
p. 39-47
|
article
|
| 3 |
» Luxury Stocks – Luxusmarken aus Sicht des Finanzmarkts «
|
|
|
2011
|
28 |
3 |
p. 4-7
|
article
|
| 4 |
Managerial Challenges Among Marketing, Sales, and Finance Actors
|
Weissbrich, Dirk
|
|
2011
|
28 |
3 |
p. 20-25
|
article
|
| 5 |
Market-based Assets – die Trumpfkarte für das Reporting
|
Raithel, Sascha
|
|
2011
|
28 |
3 |
p. 54-59
|
article
|
| 6 |
Marketing goes Wall Street
|
Reinecke, Sven
|
|
2011
|
28 |
3 |
p. 1
|
article
|
| 7 |
Marketing goes Wall Street
|
|
|
2011
|
28 |
3 |
p. 60-61
|
article
|
| 8 |
Marketingquellen | Buchservice
|
|
|
2011
|
28 |
3 |
p. 62-63
|
article
|
| 9 |
Return on Customer – How Marketing Actually Creates Value
|
Peppers, Don
|
|
2011
|
28 |
3 |
p. 14-19
|
article
|
| 10 |
Return on Marketing – Unternehmenswert im Fokus
|
Rese, Mario
|
|
2011
|
28 |
3 |
p. 8-13
|
article
|
| 11 |
Vorschau 4 | 2011
|
|
|
2011
|
28 |
3 |
p. 64
|
article
|
| 12 |
Warum Aktionäre die besseren Kunden sind
|
Woisetschläger, David M.
|
|
2011
|
28 |
3 |
p. 33-38
|
article
|
| 13 |
Wie Kommunikation das Vertrauen beim Aktienkauf beeinflusst
|
Wiedmann, Klaus-Peter
|
|
2011
|
28 |
3 |
p. 48-53
|
article
|
Journal description