| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
|
Lin, Tyrone T.
|
|
2012
|
7 |
1 |
p. 37-59
|
artikel
|
| 2 |
A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models
|
Kim, Gitae
|
|
2012
|
7 |
1 |
p. 167-182
|
artikel
|
| 3 |
Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach
|
Sawng, Yeong-Wha
|
|
2012
|
7 |
1 |
p. 143-166
|
artikel
|
| 4 |
Conceptualising consumers’ word-of-mouth behaviour intention: evidence from a university education services in Malaysia
|
Chang, Hsin Hsin
|
|
2012
|
7 |
1 |
p. 17-35
|
artikel
|
| 5 |
Explore how Chinese consumers evaluate retail service quality and satisfaction
|
To, W. M.
|
|
2012
|
7 |
1 |
p. 121-142
|
artikel
|
| 6 |
Investigation of the relationship between service values and loyalty behaviors under high commitment
|
Hur, Won-Moo
|
|
2012
|
7 |
1 |
p. 103-119
|
artikel
|
| 7 |
Servitization and networking: large-scale survey findings on product-related services
|
Bikfalvi, A.
|
|
2012
|
7 |
1 |
p. 61-82
|
artikel
|
| 8 |
The economics of professional services: lemon markets, credence goods, and C2C information sharing
|
d’Andria, Diego
|
|
2012
|
7 |
1 |
p. 1-15
|
artikel
|
| 9 |
The moderating effect of culture on overall perceived value in the online purchasing process
|
Sabiote, Carmen M.
|
|
2012
|
7 |
1 |
p. 83-102
|
artikel
|
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