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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A data mining framework for targeted category promotions |
Reutterer, Thomas |
2016 |
87 | 3 |
p. 337-358 |
article |
|
| 2 | Analyzing the dependences of multi-category purchases on interactions of marketing variables |
Hruschka, Harald |
2016 |
87 | 3 |
p. 295-313 |
article |
|
| 3 | Does umbrella branding really work? Investigating cross-category brand loyalty |
Silberhorn, Nadja |
2016 |
87 | 3 |
p. 397-420 |
article |
|
| 4 | Drivers of private-label purchase behavior across quality tiers and product categories |
Noormann, Philipp |
2016 |
87 | 3 |
p. 359-395 |
article |
|
| 5 | Editorial |
Hruschka, Harald |
2016 |
87 | 3 |
p. 291-294 |
article |
|
| 6 | Erratum to: Analyzing the dependences of multi-category purchases on interactions of marketing variables |
Hruschka, Harald |
2016 |
87 | 3 |
p. 315 |
article |
|
| 7 | Visualizing association rules in hierarchical groups |
Hahsler, Michael |
2016 |
87 | 3 |
p. 317-335 |
article |
7 results found