| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Advancing the science of marketing
|
M. Allenby, Greg
|
|
|
36 |
2 |
p. 205-214
|
article
|
| 2 |
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
|
Jo, Wooyong
|
|
|
36 |
2 |
p. 243-257
|
article
|
| 3 |
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes
|
Ghosh, Aruni
|
|
|
36 |
2 |
p. 259-272
|
article
|
| 4 |
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
|
Rodas, Maria A.
|
|
|
36 |
2 |
p. 183-191
|
article
|
| 5 |
Creating a beautiful life
|
Aaker, Jennifer
|
|
|
36 |
2 |
p. 193-204
|
article
|
| 6 |
Myopic marketing management and stock performance in the short term: the moderating role of asset turnover
|
Garcia, Evelini Lauri Morri
|
|
|
36 |
2 |
p. 273-287
|
article
|
| 7 |
Navigating choices: a framework of consumer search
|
Moore, Alexander K.
|
|
|
36 |
2 |
p. 215-226
|
article
|
| 8 |
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation
|
Claus, Bart
|
|
|
36 |
2 |
p. 303-312
|
article
|
| 9 |
Simultaneous versus sequential option presentation: A conceptual replication
|
Bischof, Severin Friedrich
|
|
|
36 |
2 |
p. 289-301
|
article
|
| 10 |
The evolving field of consumer research through the lens of its top journals
|
Weingarten, Evan
|
|
|
36 |
2 |
p. 227-242
|
article
|
Journal description