| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Conceptual replication of the differential price framing effect in the field
|
Köcher, Sören
|
|
|
35 |
1 |
p. 159-170
|
artikel
|
| 2 |
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
|
Hall, Matthew J.
|
|
|
35 |
1 |
p. 45-57
|
artikel
|
| 3 |
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
|
Filippou, Georgios
|
|
|
35 |
1 |
p. 59-71
|
artikel
|
| 4 |
Love is blind: the ironic effect of fans’ experience on taste perception
|
Stoner, Jennifer L.
|
|
|
35 |
1 |
p. 15-28
|
artikel
|
| 5 |
Market expansion and the scope of mass customization
|
Jost, Peter-J.
|
|
|
35 |
1 |
p. 73-94
|
artikel
|
| 6 |
On enjoying watching movies in a theatre versus at home: a comparative analysis
|
Ho, Jason Yiu-chung
|
|
|
35 |
1 |
p. 29-44
|
artikel
|
| 7 |
Sports fandom in the metaverse: marketing implications and research agenda
|
Chohan, Raeesah
|
|
|
35 |
1 |
p. 1-14
|
artikel
|
| 8 |
The overlapping effect: impact of product display on price–quality judgments
|
Meng, Lu Monroe
|
|
|
35 |
1 |
p. 107-128
|
artikel
|
| 9 |
The role of product acquisition mode in self- and social-signals of status
|
Guo, Yang (Jenny)
|
|
|
35 |
1 |
p. 143-157
|
artikel
|
| 10 |
Where is the brand growth potential? An examination of buyer groups
|
Trinh, Giang Tue
|
|
|
35 |
1 |
p. 95-106
|
artikel
|
| 11 |
You ain’t foolin’ me! Imposter judgments in luxury status signaling
|
Wong, Jared
|
|
|
35 |
1 |
p. 129-141
|
artikel
|
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