| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control
|
Xu, Mengmeng
|
|
|
34 |
4 |
p. 575-589
|
artikel
|
| 2 |
CEO inside-debt compensation and strategic emphasis
|
Shankar, Nithya
|
|
|
34 |
4 |
p. 653-667
|
artikel
|
| 3 |
Consumer misestimations of small recurring changes vs. a single large lump sum
|
Gunasti, Kunter
|
|
|
34 |
4 |
p. 605-617
|
artikel
|
| 4 |
Cued-recall asymmetries: the case of brand names and logos
|
Dommer, Sara Loughran
|
|
|
34 |
4 |
p. 669-684
|
artikel
|
| 5 |
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand
|
Thürridl, Carina
|
|
|
34 |
4 |
p. 685-696
|
artikel
|
| 6 |
Need to evaluate as a predictor of creating and seeking online word of mouth
|
Xu, Mengran
|
|
|
34 |
4 |
p. 697-712
|
artikel
|
| 7 |
Personalized subject lines in email marketing
|
Defau, Laurens
|
|
|
34 |
4 |
p. 727-733
|
artikel
|
| 8 |
Platform break-even market share
|
Arce, Daniel
|
|
|
34 |
4 |
p. 713-725
|
artikel
|
| 9 |
Profitability of behavior-based price discrimination
|
Shrivastav, Sumit
|
|
|
34 |
4 |
p. 535-547
|
artikel
|
| 10 |
Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)
|
Zhang, Kaijun
|
|
|
34 |
4 |
p. 633-652
|
artikel
|
| 11 |
The adoption and disadoption of electric vehicles by innovators
|
Parthasarathy, Madhavan
|
|
|
34 |
4 |
p. 549-573
|
artikel
|
| 12 |
The impact of commodity taxation on product variety: a multi-category investigation
|
Hong, Sungtak
|
|
|
34 |
4 |
p. 591-604
|
artikel
|
| 13 |
The Oversensitivity in Gift-Giving Phenomenon
|
Givi, Julian
|
|
|
34 |
4 |
p. 619-631
|
artikel
|
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