| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Adoption patterns over time: a replication
|
Appel, Gil
|
|
|
32 |
4 |
p. 499-511
|
artikel
|
| 2 |
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
|
Tipgomut, Pornchanoke
|
|
|
32 |
4 |
p. 441-454
|
artikel
|
| 3 |
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
|
Vafainia, Saeid
|
|
|
32 |
4 |
p. 455-476
|
artikel
|
| 4 |
Feedback as a two-way street: when and why rating consumers fails
|
Kim, Tami
|
|
|
32 |
4 |
p. 351-362
|
artikel
|
| 5 |
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
|
Antonetti, Paolo
|
|
|
32 |
4 |
p. 411-423
|
artikel
|
| 6 |
In the world of plastics: how thinking style influences preference for cosmetic surgery
|
Mittal, Sarah
|
|
|
32 |
4 |
p. 425-439
|
artikel
|
| 7 |
Longing for the past and embracing the new: Does nostalgia increase new product adoption?
|
Zhou, Kun
|
|
|
32 |
4 |
p. 477-498
|
artikel
|
| 8 |
Retailer voluntary investment against a threat of manufacturer encroachment
|
Hamamura, Jumpei
|
|
|
32 |
4 |
p. 379-395
|
artikel
|
| 9 |
Taking marketing strategy risks with seemingly no expected gains
|
Lin, Yuanfang
|
|
|
32 |
4 |
p. 363-377
|
artikel
|
| 10 |
The cloud and its silver lining: negative and positive spillovers from automotive recalls
|
Giannetti, Verdiana
|
|
|
32 |
4 |
p. 397-409
|
artikel
|
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