| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A construal-level approach to hedonic and utilitarian shopping orientation
|
Scarpi, Daniele
|
|
|
32 |
2 |
p. 261-271
|
artikel
|
| 2 |
All that glitters is not gold: when glossy packaging hurts brand trust
|
Han, Yegyu
|
|
|
32 |
2 |
p. 191-202
|
artikel
|
| 3 |
Consumer responses toward symmetric versus asymmetric facial expression emojis
|
Urumutta Hewage, Ganga S.
|
|
|
32 |
2 |
p. 219-230
|
artikel
|
| 4 |
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
|
Olk, Stephan
|
|
|
32 |
2 |
p. 247-260
|
artikel
|
| 5 |
Emotion regulation in the marketplace: the role of pleasant brand personalities
|
Trump, Rebecca K.
|
|
|
32 |
2 |
p. 231-245
|
artikel
|
| 6 |
How limited consumption experiences affect word of mouth
|
Saenger, Christina
|
|
|
32 |
2 |
p. 149-163
|
artikel
|
| 7 |
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
|
Minton, Elizabeth A.
|
|
|
32 |
2 |
p. 135-148
|
artikel
|
| 8 |
Text is gendered: the role of letter case
|
Kim, Aekyoung
|
|
|
32 |
2 |
p. 179-190
|
artikel
|
| 9 |
The Chief Marketing Officer: an antidote to myopic earnings management practices
|
Kaur, Preetinder
|
|
|
32 |
2 |
p. 165-178
|
artikel
|
| 10 |
The role of betrayal in the response to value and performance brand crisis
|
Baghi, Ilaria
|
|
|
32 |
2 |
p. 203-217
|
artikel
|
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