| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A first look at online reputation on Airbnb, where every stay is above average
|
Zervas, Georgios
|
|
|
32 |
1 |
p. 1-16
|
artikel
|
| 2 |
Blockchain: a game changer for marketers?
|
Gleim, Mark R.
|
|
|
32 |
1 |
p. 123-128
|
artikel
|
| 3 |
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
|
Le, Nhat Quang
|
|
|
32 |
1 |
p. 111-122
|
artikel
|
| 4 |
Exogenous brand crises: brand infection and contamination
|
Whitler, Kimberly A.
|
|
|
32 |
1 |
p. 129-133
|
artikel
|
| 5 |
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret
|
Grigsby, Jamie L.
|
|
|
32 |
1 |
p. 75-89
|
artikel
|
| 6 |
How common is new product failure and when does it vary?
|
Victory, Kirsten
|
|
|
32 |
1 |
p. 17-32
|
artikel
|
| 7 |
Reward strategy spillover effects on observer cooperation in business networks
|
Lee, Hannah S.
|
|
|
32 |
1 |
p. 47-59
|
artikel
|
| 8 |
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
|
Septianto, Felix
|
|
|
32 |
1 |
p. 91-110
|
artikel
|
| 9 |
Sinfully decadent: priming effects of immoral advertising symbols on indulgence
|
Ilicic, Jasmina
|
|
|
32 |
1 |
p. 61-73
|
artikel
|
| 10 |
Understanding and motivating salesperson resilience
|
Good, Valerie
|
|
|
32 |
1 |
p. 33-45
|
artikel
|
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