| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
|
Nguyen, Cathy
|
|
2019
|
30 |
2 |
p. 219-220
|
article
|
| 2 |
Matte matters: when matte packaging increases perceptions of food naturalness
|
Marckhgott, Eva
|
|
2019
|
30 |
2 |
p. 167-178
|
article
|
| 3 |
Research productivity of faculty at 30 leading marketing departments
|
van Osselaer, Stijn M. J.
|
|
2019
|
30 |
2 |
p. 121-137
|
article
|
| 4 |
Shipping fee schedules and return behavior
|
Lepthien, Anke
|
|
2019
|
30 |
2 |
p. 151-165
|
article
|
| 5 |
Sniping in soft-close online auctions: empirical evidence from overstock
|
Cao, Wen
|
|
2019
|
30 |
2 |
p. 179-191
|
article
|
| 6 |
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
|
Pfeiffer, Bruce E.
|
|
2019
|
30 |
2 |
p. 193-205
|
article
|
| 7 |
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
|
McCarthy, Daniel M.
|
|
2019
|
30 |
2 |
p. 139-150
|
article
|
| 8 |
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
|
Gunasti, Kunter
|
|
2019
|
30 |
2 |
p. 207-217
|
article
|
Journal description