| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring
|
Olson, Erik L.
|
|
2017
|
29 |
1 |
p. 115-122
|
artikel
|
| 2 |
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
|
Nguyen, Cathy
|
|
2017
|
29 |
1 |
p. 37-48
|
artikel
|
| 3 |
Place the good after the bad: effects of emotional shifts on consumer memory
|
Guido, Gianluigi
|
|
2017
|
29 |
1 |
p. 49-60
|
artikel
|
| 4 |
PLease do not answer if you are reading this: respondent attention in online panels
|
Paas, Leonard J.
|
|
2018
|
29 |
1 |
p. 13-21
|
artikel
|
| 5 |
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions
|
Dean, Tereza
|
|
2018
|
29 |
1 |
p. 87-100
|
artikel
|
| 6 |
Risking the self: the impact of self-esteem on negative word-of-mouth behavior
|
Philp, Matthew
|
|
2018
|
29 |
1 |
p. 101-113
|
artikel
|
| 7 |
Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
|
Hanson, Nicole
|
|
2018
|
29 |
1 |
p. 1-12
|
artikel
|
| 8 |
Visual attention, buying impulsiveness, and consumer behavior
|
Khachatryan, Hayk
|
|
2018
|
29 |
1 |
p. 23-35
|
artikel
|
| 9 |
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency
|
Gafeeva, Rufina
|
|
2017
|
29 |
1 |
p. 61-72
|
artikel
|
| 10 |
When the purpose lies within: Maximizers and satisfaction with autotelic choices
|
Kokkoris, Michail D.
|
|
2017
|
29 |
1 |
p. 73-85
|
artikel
|
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