| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Creating ethical brands: the role of brand name on consumer perceived ethicality
|
Klink, Richard R.
|
|
2017
|
28 |
3 |
p. 411-422
|
artikel
|
| 2 |
Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims
|
Seo, Joon Yong
|
|
2017
|
28 |
3 |
p. 357-369
|
artikel
|
| 3 |
How psychological contracts motivate employer-brand patronage
|
DeMotta, Yoshiko
|
|
2017
|
28 |
3 |
p. 385-395
|
artikel
|
| 4 |
Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline
|
Jung, Hojin
|
|
2017
|
28 |
3 |
p. 477-490
|
artikel
|
| 5 |
Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
|
Barone, Michael J.
|
|
2017
|
28 |
3 |
p. 437-447
|
artikel
|
| 6 |
The effects of uppercase and lowercase wordmarks on brand perceptions
|
Xu, Xiaobing
|
|
2017
|
28 |
3 |
p. 449-460
|
artikel
|
| 7 |
The future of Marketing Letters
|
Golder, Peter N.
|
|
2017
|
28 |
3 |
p. 335-339
|
artikel
|
| 8 |
The impact of advertising content on movie revenues
|
Rao, Vithala R.
|
|
2017
|
28 |
3 |
p. 341-355
|
artikel
|
| 9 |
The influence of graphical versus numerical information representation modes on the compromise effect
|
Kim, Jungkeun
|
|
2017
|
28 |
3 |
p. 397-409
|
artikel
|
| 10 |
The value of winning: endorsement returns in individual sports
|
Gerritsen, Dirk F.
|
|
2017
|
28 |
3 |
p. 371-384
|
artikel
|
| 11 |
The vices and virtues of consumption choices: price promotion and consumer decision making
|
Yan, Ji
|
|
2017
|
28 |
3 |
p. 461-475
|
artikel
|
| 12 |
Using segment level stability to select target segments in data-driven market segmentation studies
|
Dolnicar, Sara
|
|
2017
|
28 |
3 |
p. 423-436
|
artikel
|
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