| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Assessing corporate demand for sponsorship: marketing costs in the financial services industry
|
Jensen, Jonathan A.
|
|
2016
|
28 |
2 |
p. 281-291
|
artikel
|
| 2 |
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
|
Farsky, Mario
|
|
2016
|
28 |
2 |
p. 231-240
|
artikel
|
| 3 |
Co-producing with consumers: how varying levels of control and co-production impact affect
|
Stevens, Jennifer
|
|
2017
|
28 |
2 |
p. 171-187
|
artikel
|
| 4 |
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
|
Fischer, Peter M.
|
|
2016
|
28 |
2 |
p. 189-204
|
artikel
|
| 5 |
Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
|
Mayer, James Mark
|
|
2017
|
28 |
2 |
p. 321-333
|
artikel
|
| 6 |
Hoping grey goes green: air pollution’s impact on consumer automobile choices
|
Li, Jia
|
|
2016
|
28 |
2 |
p. 267-279
|
artikel
|
| 7 |
Impact of age on brand awareness sets: a turning point in consumers’ early 60s
|
Lambert-Pandraud, Raphaëlle
|
|
2016
|
28 |
2 |
p. 205-218
|
artikel
|
| 8 |
Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
|
Mantonakis, Antonia
|
|
2017
|
28 |
2 |
p. 293-303
|
artikel
|
| 9 |
Relationship type, perceived trust, and ambiguity aversion
|
Liu, Hsin-Hsien
|
|
2016
|
28 |
2 |
p. 255-266
|
artikel
|
| 10 |
Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization
|
Zhang, Chun
|
|
2017
|
28 |
2 |
p. 305-319
|
artikel
|
| 11 |
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
|
Schnurr, Benedikt
|
|
2016
|
28 |
2 |
p. 241-253
|
artikel
|
| 12 |
When do unethical brand perceptions spill over to competitors?
|
Trump, Rebecca K.
|
|
2016
|
28 |
2 |
p. 219-230
|
artikel
|
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