| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Benchmarking buyer behavior towards new brands
|
Trinh, Giang
|
|
2015
|
27 |
4 |
p. 743-752
|
article
|
| 2 |
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
|
Xie, Hu
|
|
2016
|
27 |
4 |
p. 627-644
|
article
|
| 3 |
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
|
Song, Reo
|
|
2015
|
27 |
4 |
p. 791-804
|
article
|
| 4 |
Do stock prices undervalue investments in advertising?
|
Oh, Yun Kyung
|
|
2016
|
27 |
4 |
p. 611-626
|
article
|
| 5 |
Erratum to: Price discrimination through multi-level loyalty programs
|
Sayman, Serdar
|
|
2015
|
27 |
4 |
p. 699
|
article
|
| 6 |
Erratum to: The effect of category label specificity on consumer choice
|
Kim, Hee Jin
|
|
2015
|
27 |
4 |
p. 779
|
article
|
| 7 |
How competitor brand names affect within-brand choices
|
Gunasti, Kunter
|
|
2015
|
27 |
4 |
p. 715-727
|
article
|
| 8 |
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
|
Love, Edwin
|
|
2015
|
27 |
4 |
p. 661-674
|
article
|
| 9 |
Price discrimination through multi-level loyalty programs
|
Sayman, Serdar
|
|
2015
|
27 |
4 |
p. 687-697
|
article
|
| 10 |
Response style corrected market segmentation for ordinal data
|
Grün, Bettina
|
|
2015
|
27 |
4 |
p. 729-741
|
article
|
| 11 |
Self-construal and feature centrality
|
Mao, Huifang
|
|
2015
|
27 |
4 |
p. 781-789
|
article
|
| 12 |
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
|
Seo, Joon Yong
|
|
2015
|
27 |
4 |
p. 645-659
|
article
|
| 13 |
Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
|
Nariswari, Angeline G. A.
|
|
2015
|
27 |
4 |
p. 701-713
|
article
|
| 14 |
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
|
Szocs, Courtney
|
|
2015
|
27 |
4 |
p. 753-764
|
article
|
| 15 |
The effect of category label specificity on consumer choice
|
Kim, Hee Jin
|
|
2015
|
27 |
4 |
p. 765-777
|
article
|
| 16 |
The effects of the experience recommendation on short- and long-term happiness
|
Sääksjärvi, Maria
|
|
2015
|
27 |
4 |
p. 675-686
|
article
|
Journal description