nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Benchmarking buyer behavior towards new brands
|
Trinh, Giang |
|
2015 |
27 |
4 |
p. 743-752 |
artikel |
2 |
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
|
Xie, Hu |
|
2016 |
27 |
4 |
p. 627-644 |
artikel |
3 |
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
|
Song, Reo |
|
2015 |
27 |
4 |
p. 791-804 |
artikel |
4 |
Do stock prices undervalue investments in advertising?
|
Oh, Yun Kyung |
|
2016 |
27 |
4 |
p. 611-626 |
artikel |
5 |
Erratum to: Price discrimination through multi-level loyalty programs
|
Sayman, Serdar |
|
2015 |
27 |
4 |
p. 699 |
artikel |
6 |
Erratum to: The effect of category label specificity on consumer choice
|
Kim, Hee Jin |
|
2015 |
27 |
4 |
p. 779 |
artikel |
7 |
How competitor brand names affect within-brand choices
|
Gunasti, Kunter |
|
2015 |
27 |
4 |
p. 715-727 |
artikel |
8 |
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
|
Love, Edwin |
|
2015 |
27 |
4 |
p. 661-674 |
artikel |
9 |
Price discrimination through multi-level loyalty programs
|
Sayman, Serdar |
|
2015 |
27 |
4 |
p. 687-697 |
artikel |
10 |
Response style corrected market segmentation for ordinal data
|
Grün, Bettina |
|
2015 |
27 |
4 |
p. 729-741 |
artikel |
11 |
Self-construal and feature centrality
|
Mao, Huifang |
|
2015 |
27 |
4 |
p. 781-789 |
artikel |
12 |
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
|
Seo, Joon Yong |
|
2015 |
27 |
4 |
p. 645-659 |
artikel |
13 |
Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
|
Nariswari, Angeline G. A. |
|
2015 |
27 |
4 |
p. 701-713 |
artikel |
14 |
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
|
Szocs, Courtney |
|
2015 |
27 |
4 |
p. 753-764 |
artikel |
15 |
The effect of category label specificity on consumer choice
|
Kim, Hee Jin |
|
2015 |
27 |
4 |
p. 765-777 |
artikel |
16 |
The effects of the experience recommendation on short- and long-term happiness
|
Sääksjärvi, Maria |
|
2015 |
27 |
4 |
p. 675-686 |
artikel |