Digitale Bibliotheek
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                             16 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Benchmarking buyer behavior towards new brands Trinh, Giang
2015
27 4 p. 743-752
artikel
2 Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation Xie, Hu
2016
27 4 p. 627-644
artikel
3 Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry Song, Reo
2015
27 4 p. 791-804
artikel
4 Do stock prices undervalue investments in advertising? Oh, Yun Kyung
2016
27 4 p. 611-626
artikel
5 Erratum to: Price discrimination through multi-level loyalty programs Sayman, Serdar
2015
27 4 p. 699
artikel
6 Erratum to: The effect of category label specificity on consumer choice Kim, Hee Jin
2015
27 4 p. 779
artikel
7 How competitor brand names affect within-brand choices Gunasti, Kunter
2015
27 4 p. 715-727
artikel
8 Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty Love, Edwin
2015
27 4 p. 661-674
artikel
9 Price discrimination through multi-level loyalty programs Sayman, Serdar
2015
27 4 p. 687-697
artikel
10 Response style corrected market segmentation for ordinal data Grün, Bettina
2015
27 4 p. 729-741
artikel
11 Self-construal and feature centrality Mao, Huifang
2015
27 4 p. 781-789
artikel
12 Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods Seo, Joon Yong
2015
27 4 p. 645-659
artikel
13 Siding with the underdog: is your customer voting effort a sweet deal for your competitors? Nariswari, Angeline G. A.
2015
27 4 p. 701-713
artikel
14 Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs Szocs, Courtney
2015
27 4 p. 753-764
artikel
15 The effect of category label specificity on consumer choice Kim, Hee Jin
2015
27 4 p. 765-777
artikel
16 The effects of the experience recommendation on short- and long-term happiness Sääksjärvi, Maria
2015
27 4 p. 675-686
artikel
                             16 gevonden resultaten
 
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