Digitale Bibliotheek
Sluiten Bladeren door artikelen uit een tijdschrift
     Tijdschrift beschrijving
       Alle jaargangen van het bijbehorende tijdschrift
         Alle afleveringen van het bijbehorende jaargang
                                       Alle artikelen van de bijbehorende aflevering
 
                             16 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Assessing the enduring impact of influential papers Eisend, Martin
2014
27 1 p. 115-129
artikel
2 Brand-embedded interaction: a dynamic and personalized interaction for co-creation Kim, Yuna
2015
27 1 p. 183-193
artikel
3 Death-related publicity as informational advertising: evidence from the music industry Brandes, Leif
2014
27 1 p. 143-157
artikel
4 Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy Song, Ji Hee
2014
27 1 p. 89-101
artikel
5 Falling in love with brands: a dynamic analysis of the trajectories of brand love Langner, Tobias
2014
27 1 p. 15-26
artikel
6 Managing sub-branding affect transfer: the role of consideration set size and brand loyalty He, Yi
2014
27 1 p. 103-113
artikel
7 Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market Saridakis, Charalampos
2014
27 1 p. 77-87
artikel
8 Powerlessness following service failure and its implications for service recovery Wong, Jimmy
2014
27 1 p. 63-75
artikel
9 Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs Wlömert, Nils
2014
27 1 p. 195-210
artikel
10 Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products Klein, Kristina
2014
27 1 p. 131-142
artikel
11 The impact of social media conversations on consumer brand choices Liu, Yizao
2014
27 1 p. 1-13
artikel
12 The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements Septianto, Felix
2014
27 1 p. 171-181
artikel
13 To Groupon or not to Groupon: The profitability of deep discounts Edelman, Benjamin
2014
27 1 p. 39-53
artikel
14 “Top 10” reasons: When adding persuasive arguments reduces persuasion Weaver, Kimberlee
2014
27 1 p. 27-38
artikel
15 Variety-seeking as an emotional coping strategy for chronically indecisive consumers Jeong, Hyewook G.
2014
27 1 p. 55-62
artikel
16 Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect Kim, Young Doo
2014
27 1 p. 159-169
artikel
                             16 gevonden resultaten
 
 Koninklijke Bibliotheek - Nationale Bibliotheek van Nederland