| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Assessing the enduring impact of influential papers
|
Eisend, Martin
|
|
2014
|
27 |
1 |
p. 115-129
|
artikel
|
| 2 |
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
|
Kim, Yuna
|
|
2015
|
27 |
1 |
p. 183-193
|
artikel
|
| 3 |
Death-related publicity as informational advertising: evidence from the music industry
|
Brandes, Leif
|
|
2014
|
27 |
1 |
p. 143-157
|
artikel
|
| 4 |
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
|
Song, Ji Hee
|
|
2014
|
27 |
1 |
p. 89-101
|
artikel
|
| 5 |
Falling in love with brands: a dynamic analysis of the trajectories of brand love
|
Langner, Tobias
|
|
2014
|
27 |
1 |
p. 15-26
|
artikel
|
| 6 |
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
|
He, Yi
|
|
2014
|
27 |
1 |
p. 103-113
|
artikel
|
| 7 |
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
|
Saridakis, Charalampos
|
|
2014
|
27 |
1 |
p. 77-87
|
artikel
|
| 8 |
Powerlessness following service failure and its implications for service recovery
|
Wong, Jimmy
|
|
2014
|
27 |
1 |
p. 63-75
|
artikel
|
| 9 |
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
|
Wlömert, Nils
|
|
2014
|
27 |
1 |
p. 195-210
|
artikel
|
| 10 |
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
|
Klein, Kristina
|
|
2014
|
27 |
1 |
p. 131-142
|
artikel
|
| 11 |
The impact of social media conversations on consumer brand choices
|
Liu, Yizao
|
|
2014
|
27 |
1 |
p. 1-13
|
artikel
|
| 12 |
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
|
Septianto, Felix
|
|
2014
|
27 |
1 |
p. 171-181
|
artikel
|
| 13 |
To Groupon or not to Groupon: The profitability of deep discounts
|
Edelman, Benjamin
|
|
2014
|
27 |
1 |
p. 39-53
|
artikel
|
| 14 |
“Top 10” reasons: When adding persuasive arguments reduces persuasion
|
Weaver, Kimberlee
|
|
2014
|
27 |
1 |
p. 27-38
|
artikel
|
| 15 |
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
|
Jeong, Hyewook G.
|
|
2014
|
27 |
1 |
p. 55-62
|
artikel
|
| 16 |
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect
|
Kim, Young Doo
|
|
2014
|
27 |
1 |
p. 159-169
|
artikel
|
Tijdschrift beschrijving