nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Assessing the enduring impact of influential papers
|
Eisend, Martin |
|
2014 |
27 |
1 |
p. 115-129 |
artikel |
2 |
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
|
Kim, Yuna |
|
2015 |
27 |
1 |
p. 183-193 |
artikel |
3 |
Death-related publicity as informational advertising: evidence from the music industry
|
Brandes, Leif |
|
2014 |
27 |
1 |
p. 143-157 |
artikel |
4 |
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
|
Song, Ji Hee |
|
2014 |
27 |
1 |
p. 89-101 |
artikel |
5 |
Falling in love with brands: a dynamic analysis of the trajectories of brand love
|
Langner, Tobias |
|
2014 |
27 |
1 |
p. 15-26 |
artikel |
6 |
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
|
He, Yi |
|
2014 |
27 |
1 |
p. 103-113 |
artikel |
7 |
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
|
Saridakis, Charalampos |
|
2014 |
27 |
1 |
p. 77-87 |
artikel |
8 |
Powerlessness following service failure and its implications for service recovery
|
Wong, Jimmy |
|
2014 |
27 |
1 |
p. 63-75 |
artikel |
9 |
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
|
Wlömert, Nils |
|
2014 |
27 |
1 |
p. 195-210 |
artikel |
10 |
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
|
Klein, Kristina |
|
2014 |
27 |
1 |
p. 131-142 |
artikel |
11 |
The impact of social media conversations on consumer brand choices
|
Liu, Yizao |
|
2014 |
27 |
1 |
p. 1-13 |
artikel |
12 |
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
|
Septianto, Felix |
|
2014 |
27 |
1 |
p. 171-181 |
artikel |
13 |
To Groupon or not to Groupon: The profitability of deep discounts
|
Edelman, Benjamin |
|
2014 |
27 |
1 |
p. 39-53 |
artikel |
14 |
“Top 10” reasons: When adding persuasive arguments reduces persuasion
|
Weaver, Kimberlee |
|
2014 |
27 |
1 |
p. 27-38 |
artikel |
15 |
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
|
Jeong, Hyewook G. |
|
2014 |
27 |
1 |
p. 55-62 |
artikel |
16 |
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect
|
Kim, Young Doo |
|
2014 |
27 |
1 |
p. 159-169 |
artikel |