| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
|
Falkowski, Andrzej
|
|
2014
|
26 |
4 |
p. 461-471
|
artikel
|
| 2 |
Choice set induced conflict, deliberation, and persistent preference
|
Muthukrishnan, A. V.
|
|
2014
|
26 |
4 |
p. 437-448
|
artikel
|
| 3 |
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
|
D’Alessandro, Steven
|
|
2014
|
26 |
4 |
p. 489-500
|
artikel
|
| 4 |
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
|
Lee, Eun Young
|
|
2014
|
26 |
4 |
p. 513-523
|
artikel
|
| 5 |
Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion
|
Smarandescu, Laura
|
|
2014
|
26 |
4 |
p. 715-726
|
artikel
|
| 6 |
Erratum to: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
|
Lim, Jeen-Su
|
|
2015
|
26 |
4 |
p. 727
|
artikel
|
| 7 |
Exploring the relationship between corporate social responsibility and firm innovation
|
Luo, Xueming
|
|
2014
|
26 |
4 |
p. 703-714
|
artikel
|
| 8 |
Feedback weakens the attraction effect in repeated choices
|
Ahn, Sowon
|
|
2014
|
26 |
4 |
p. 449-459
|
artikel
|
| 9 |
How collinearity affects mixture regression results
|
Becker, Jan-Michael
|
|
2014
|
26 |
4 |
p. 643-659
|
artikel
|
| 10 |
Implications of minimum contract durations on customer retention
|
Becker, Jan U.
|
|
2014
|
26 |
4 |
p. 579-592
|
artikel
|
| 11 |
Is it fun or exercise? The framing of physical activity biases subsequent snacking
|
Werle, Carolina O. C.
|
|
2014
|
26 |
4 |
p. 691-702
|
artikel
|
| 12 |
It’s all relative: how customer-perceived competitive advantage influences referral intentions
|
Mende, Martin
|
|
2014
|
26 |
4 |
p. 661-678
|
artikel
|
| 13 |
I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking
|
Trump, Rebecca K.
|
|
2014
|
26 |
4 |
p. 501-512
|
artikel
|
| 14 |
Measuring willingness to pay: do direct methods work for premium durables?
|
Löffler, Michael
|
|
2014
|
26 |
4 |
p. 535-548
|
artikel
|
| 15 |
Network externalities in online video games: an empirical analysis utilizing online product ratings
|
Liu, Yong
|
|
2015
|
26 |
4 |
p. 679-690
|
artikel
|
| 16 |
Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
|
Vanhamme, Joëlle
|
|
2014
|
26 |
4 |
p. 565-578
|
artikel
|
| 17 |
Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay
|
Dogerlioglu-Demir, Kivilcim
|
|
2014
|
26 |
4 |
p. 607-618
|
artikel
|
| 18 |
Sounds good: Phonetic sound patterns in top brand names
|
Pogacar, Ruth
|
|
2014
|
26 |
4 |
p. 549-563
|
artikel
|
| 19 |
The double benefits of consumer certainty: combining risk and range effects
|
Maier, Erik
|
|
2014
|
26 |
4 |
p. 473-488
|
artikel
|
| 20 |
The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
|
Caliendo, Marco
|
|
2015
|
26 |
4 |
p. 423-436
|
artikel
|
| 21 |
The impact of consumer avatars in Internet retailing on self-congruity with brands
|
Aguirre-Rodriguez, Alexandra
|
|
2014
|
26 |
4 |
p. 631-641
|
artikel
|
| 22 |
The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
|
Cadario, Romain
|
|
2014
|
26 |
4 |
p. 411-422
|
artikel
|
| 23 |
The multiple roles of fit between brand alliance partners in alliance attitude formation
|
Samuelsen, Bendik Meling
|
|
2014
|
26 |
4 |
p. 619-629
|
artikel
|
| 24 |
The role of visual art in enhancing perceived prestige of luxury brands
|
Lee, Hsiao-Ching
|
|
2014
|
26 |
4 |
p. 593-606
|
artikel
|
| 25 |
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
|
Baxter, Stacey
|
|
2014
|
26 |
4 |
p. 525-534
|
artikel
|
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