| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Advancing research on loyalty programs: a future research agenda
|
Breugelmans, Els
|
|
2014
|
26 |
2 |
p. 127-139
|
artikel
|
| 2 |
A simple heuristic for obtaining pareto/NBD parameter estimates
|
Marshall, Pablo
|
|
2013
|
26 |
2 |
p. 165-173
|
artikel
|
| 3 |
Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
|
Lim, Jeen-Su
|
|
2014
|
26 |
2 |
p. 225-235
|
artikel
|
| 4 |
Motivational profiling of store brand shoppers: Differences across quality tiers
|
Martos-Partal, Mercedes
|
|
2013
|
26 |
2 |
p. 187-200
|
artikel
|
| 5 |
Multiplicity of equilibria and information structures in empirical games: challenges and prospects
|
Borkovsky, Ron N.
|
|
2014
|
26 |
2 |
p. 115-125
|
artikel
|
| 6 |
Platforms: a multiplicity of research opportunities
|
Sriram, S.
|
|
2014
|
26 |
2 |
p. 141-152
|
artikel
|
| 7 |
Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect
|
Aspara, Jaakko
|
|
2013
|
26 |
2 |
p. 201-211
|
artikel
|
| 8 |
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models
|
Punj, Girish
|
|
2013
|
26 |
2 |
p. 175-186
|
artikel
|
| 9 |
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
|
Simon, Françoise
|
|
2013
|
26 |
2 |
p. 153-164
|
artikel
|
| 10 |
When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons
|
Barone, Michael J.
|
|
2014
|
26 |
2 |
p. 213-223
|
artikel
|
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