| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
|
Koçaş, Cenk
|
|
2013
|
25 |
2 |
p. 139-152
|
artikel
|
| 2 |
Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
|
Shin, Dongwoo
|
|
2013
|
25 |
2 |
p. 153-165
|
artikel
|
| 3 |
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
|
Radighieri, Jeffrey P.
|
|
2013
|
25 |
2 |
p. 123-138
|
artikel
|
| 4 |
Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
|
Aurier, Philippe
|
|
2013
|
25 |
2 |
p. 193-206
|
artikel
|
| 5 |
Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
|
Janssen, Denise M.
|
|
2013
|
25 |
2 |
p. 167-177
|
artikel
|
| 6 |
New product preannouncements, advertising investments, and stock returns
|
Chen, Chien-Wei
|
|
2013
|
25 |
2 |
p. 207-218
|
artikel
|
| 7 |
Predicting future purchases with the Poisson log-normal model
|
Trinh, Giang
|
|
2013
|
25 |
2 |
p. 219-234
|
artikel
|
| 8 |
Product recalls and the moderating role of brand commitment
|
Germann, Frank
|
|
2013
|
25 |
2 |
p. 179-191
|
artikel
|
| 9 |
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
|
Ahuvia, Aaron
|
|
2013
|
25 |
2 |
p. 235-243
|
artikel
|
| 10 |
Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
|
Hossain, Mehdi T.
|
|
2013
|
25 |
2 |
p. 109-121
|
artikel
|
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