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                             8 results found
no title author magazine year volume issue page(s) type
1 Budget allocation for customer acquisition and retention while balancing market share growth and customer equity Tsao, Hsiu-Yuan
 2012
 24 1 p. 1-11
 article
2 Can a print publication be equally effective online? Testing the effect of medium type on marketing communications Magee, Robert G.
 2012
 24 1 p. 85-95
 article
3 Consumers’ online responses to the death of a celebrity Radford, Scott K.
 2012
 24 1 p. 43-55
 article
4 Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities Lewis, Michael
 2012
 24 1 p. 71-84
 article
5 Customer satisfaction as a buffer against sentimental stock-price corrections Merrin, Robert P.
 2012
 24 1 p. 13-27
 article
6 Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior Punj, Girish N.
 2012
 24 1 p. 97-108
 article
7 Opposing effects of sociodemographic variables on price knowledge Gaston-Breton, Charlotte
 2012
 24 1 p. 29-42
 article
8 Payment method and perceptions of ownership Kamleitner, Bernadette
 2012
 24 1 p. 57-69
 article
                             8 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands