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                             8 results found
no title author magazine year volume issue page(s) type
1 Consumer acceptance of the mobile Internet Koenigstorfer, Joerg
 2012
 23 4 p. 917-928
 article
2 In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context Maier, Erik
 2012
 23 4 p. 1005-1018
 article
3 More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry Gemser, Gerda
 2012
 23 4 p. 1019-1031
 article
4 Product survival analysis for the App Store Jung, Euy-Young
 2012
 23 4 p. 929-941
 article
5 The relative performance of different methods for selecting creative marketing personnel Althuizen, Niek
 2012
 23 4 p. 973-985
 article
6 The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust Guo, Wenxia
 2012
 23 4 p. 959-971
 article
7 Understanding consumers’ multichannel choices across the different stages of the buying process Gensler, Sonja
 2012
 23 4 p. 987-1003
 article
8 Why consumers respond differently to absolute versus percentage descriptions of quantities Weathers, Danny
 2012
 23 4 p. 943-957
 article
                             8 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands