nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
All that glitters is not gold: The dual effect of activation technique in advertising
|
Steinhart, Yael |
|
2011 |
23 |
1 |
p. 195-208 |
artikel |
2 |
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
|
Mao, Huifang |
|
2011 |
23 |
1 |
p. 279-292 |
artikel |
3 |
Building consumer self-control: The effect of self-control exercises on impulse buying urges
|
Sultan, Abdullah J. |
|
2011 |
23 |
1 |
p. 61-72 |
artikel |
4 |
Construal-level mind-sets and the perceived validity of marketing claims
|
Wright, Scott |
|
2011 |
23 |
1 |
p. 253-261 |
artikel |
5 |
Creating brand personality with brand names
|
Klink, Richard R. |
|
2011 |
23 |
1 |
p. 109-117 |
artikel |
6 |
Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
|
Müller, Holger |
|
2011 |
23 |
1 |
p. 73-92 |
artikel |
7 |
Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
|
Kwak, Junsik |
|
2011 |
23 |
1 |
p. 209-222 |
artikel |
8 |
How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
|
Monga, Ashwani |
|
2010 |
23 |
1 |
p. 31-45 |
artikel |
9 |
Identifying consumer heterogeneity in unobserved categories
|
Blanchard, Simon J. |
|
2011 |
23 |
1 |
p. 177-194 |
artikel |
10 |
Increasing choice satisfaction through goal-based labeling
|
Goedertier, Frank |
|
2011 |
23 |
1 |
p. 119-136 |
artikel |
11 |
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
|
Knoferle, Klemens M. |
|
2011 |
23 |
1 |
p. 325-337 |
artikel |
12 |
Network-based market knowledge and product innovativeness
|
Bao, Yongchuan |
|
2011 |
23 |
1 |
p. 309-324 |
artikel |
13 |
Price–quality relationship in the presence of asymmetric dynamic reference quality effects
|
Gavious, Arieh |
|
2011 |
23 |
1 |
p. 137-161 |
artikel |
14 |
Regret and performance uncertainty in consumer repeat choice
|
Chen, Rong |
|
2012 |
23 |
1 |
p. 353-365 |
artikel |
15 |
Situational and trait interactions among goal orientations
|
Haws, Kelly L. |
|
2011 |
23 |
1 |
p. 47-60 |
artikel |
16 |
Spillover effects of ingredient branded strategies on brand choice: A field study
|
Swaminathan, Vanitha |
|
2011 |
23 |
1 |
p. 237-251 |
artikel |
17 |
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
|
Mao, Wen |
|
2011 |
23 |
1 |
p. 339-351 |
artikel |
18 |
The effect of decision makers’ time perspective on intention–behavior consistency
|
Van Ittersum, Koert |
|
2011 |
23 |
1 |
p. 263-277 |
artikel |
19 |
The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
|
Choi, Jungsil |
|
2012 |
23 |
1 |
p. 367-380 |
artikel |
20 |
The long-term box office performance of sequel movies
|
Dhar, Tirtha |
|
2011 |
23 |
1 |
p. 13-29 |
artikel |
21 |
The persistence of excess brand loyalty over multiple years
|
Pare, Vipul |
|
2011 |
23 |
1 |
p. 163-175 |
artikel |
22 |
The power of plain: Intensifying product experience with neutral aesthetic context
|
Honea, Heather |
|
2011 |
23 |
1 |
p. 223-235 |
artikel |
23 |
The relationship between in-store marketing and observed sales for organic versus fair trade products
|
Herpen, Erica van |
|
2011 |
23 |
1 |
p. 293-308 |
artikel |
24 |
The relationship between online chatter and firm value
|
McAlister, Leigh |
|
2011 |
23 |
1 |
p. 1-12 |
artikel |
25 |
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
|
Tam, Leona |
|
2011 |
23 |
1 |
p. 93-107 |
artikel |