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                             25 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 All that glitters is not gold: The dual effect of activation technique in advertising Steinhart, Yael
2011
23 1 p. 195-208
artikel
2 Brand extensions via complements or substitutes: The moderating role of manufacturing transferability Mao, Huifang
2011
23 1 p. 279-292
artikel
3 Building consumer self-control: The effect of self-control exercises on impulse buying urges Sultan, Abdullah J.
2011
23 1 p. 61-72
artikel
4 Construal-level mind-sets and the perceived validity of marketing claims Wright, Scott
2011
23 1 p. 253-261
artikel
5 Creating brand personality with brand names Klink, Richard R.
2011
23 1 p. 109-117
artikel
6 Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings Müller, Holger
2011
23 1 p. 73-92
artikel
7 Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret Kwak, Junsik
2011
23 1 p. 209-222
artikel
8 How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias Monga, Ashwani
2010
23 1 p. 31-45
artikel
9 Identifying consumer heterogeneity in unobserved categories Blanchard, Simon J.
2011
23 1 p. 177-194
artikel
10 Increasing choice satisfaction through goal-based labeling Goedertier, Frank
2011
23 1 p. 119-136
artikel
11 It is all in the mix: The interactive effect of music tempo and mode on in-store sales Knoferle, Klemens M.
2011
23 1 p. 325-337
artikel
12 Network-based market knowledge and product innovativeness Bao, Yongchuan
2011
23 1 p. 309-324
artikel
13 Price–quality relationship in the presence of asymmetric dynamic reference quality effects Gavious, Arieh
2011
23 1 p. 137-161
artikel
14 Regret and performance uncertainty in consumer repeat choice Chen, Rong
2012
23 1 p. 353-365
artikel
15 Situational and trait interactions among goal orientations Haws, Kelly L.
2011
23 1 p. 47-60
artikel
16 Spillover effects of ingredient branded strategies on brand choice: A field study Swaminathan, Vanitha
2011
23 1 p. 237-251
artikel
17 The attraction effect is more pronounced for consumers who rely on intuitive reasoning Mao, Wen
2011
23 1 p. 339-351
artikel
18 The effect of decision makers’ time perspective on intention–behavior consistency Van Ittersum, Koert
2011
23 1 p. 263-277
artikel
19 The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor Choi, Jungsil
2012
23 1 p. 367-380
artikel
20 The long-term box office performance of sequel movies Dhar, Tirtha
2011
23 1 p. 13-29
artikel
21 The persistence of excess brand loyalty over multiple years Pare, Vipul
2011
23 1 p. 163-175
artikel
22 The power of plain: Intensifying product experience with neutral aesthetic context Honea, Heather
2011
23 1 p. 223-235
artikel
23 The relationship between in-store marketing and observed sales for organic versus fair trade products Herpen, Erica van
2011
23 1 p. 293-308
artikel
24 The relationship between online chatter and firm value McAlister, Leigh
2011
23 1 p. 1-12
artikel
25 When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment Tam, Leona
2011
23 1 p. 93-107
artikel
                             25 gevonden resultaten
 
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