| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
All that glitters is not gold: The dual effect of activation technique in advertising
|
Steinhart, Yael
|
|
2011
|
23 |
1 |
p. 195-208
|
artikel
|
| 2 |
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability
|
Mao, Huifang
|
|
2011
|
23 |
1 |
p. 279-292
|
artikel
|
| 3 |
Building consumer self-control: The effect of self-control exercises on impulse buying urges
|
Sultan, Abdullah J.
|
|
2011
|
23 |
1 |
p. 61-72
|
artikel
|
| 4 |
Construal-level mind-sets and the perceived validity of marketing claims
|
Wright, Scott
|
|
2011
|
23 |
1 |
p. 253-261
|
artikel
|
| 5 |
Creating brand personality with brand names
|
Klink, Richard R.
|
|
2011
|
23 |
1 |
p. 109-117
|
artikel
|
| 6 |
Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
|
Müller, Holger
|
|
2011
|
23 |
1 |
p. 73-92
|
artikel
|
| 7 |
Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret
|
Kwak, Junsik
|
|
2011
|
23 |
1 |
p. 209-222
|
artikel
|
| 8 |
How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
|
Monga, Ashwani
|
|
2010
|
23 |
1 |
p. 31-45
|
artikel
|
| 9 |
Identifying consumer heterogeneity in unobserved categories
|
Blanchard, Simon J.
|
|
2011
|
23 |
1 |
p. 177-194
|
artikel
|
| 10 |
Increasing choice satisfaction through goal-based labeling
|
Goedertier, Frank
|
|
2011
|
23 |
1 |
p. 119-136
|
artikel
|
| 11 |
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
|
Knoferle, Klemens M.
|
|
2011
|
23 |
1 |
p. 325-337
|
artikel
|
| 12 |
Network-based market knowledge and product innovativeness
|
Bao, Yongchuan
|
|
2011
|
23 |
1 |
p. 309-324
|
artikel
|
| 13 |
Price–quality relationship in the presence of asymmetric dynamic reference quality effects
|
Gavious, Arieh
|
|
2011
|
23 |
1 |
p. 137-161
|
artikel
|
| 14 |
Regret and performance uncertainty in consumer repeat choice
|
Chen, Rong
|
|
2012
|
23 |
1 |
p. 353-365
|
artikel
|
| 15 |
Situational and trait interactions among goal orientations
|
Haws, Kelly L.
|
|
2011
|
23 |
1 |
p. 47-60
|
artikel
|
| 16 |
Spillover effects of ingredient branded strategies on brand choice: A field study
|
Swaminathan, Vanitha
|
|
2011
|
23 |
1 |
p. 237-251
|
artikel
|
| 17 |
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
|
Mao, Wen
|
|
2011
|
23 |
1 |
p. 339-351
|
artikel
|
| 18 |
The effect of decision makers’ time perspective on intention–behavior consistency
|
Van Ittersum, Koert
|
|
2011
|
23 |
1 |
p. 263-277
|
artikel
|
| 19 |
The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
|
Choi, Jungsil
|
|
2012
|
23 |
1 |
p. 367-380
|
artikel
|
| 20 |
The long-term box office performance of sequel movies
|
Dhar, Tirtha
|
|
2011
|
23 |
1 |
p. 13-29
|
artikel
|
| 21 |
The persistence of excess brand loyalty over multiple years
|
Pare, Vipul
|
|
2011
|
23 |
1 |
p. 163-175
|
artikel
|
| 22 |
The power of plain: Intensifying product experience with neutral aesthetic context
|
Honea, Heather
|
|
2011
|
23 |
1 |
p. 223-235
|
artikel
|
| 23 |
The relationship between in-store marketing and observed sales for organic versus fair trade products
|
Herpen, Erica van
|
|
2011
|
23 |
1 |
p. 293-308
|
artikel
|
| 24 |
The relationship between online chatter and firm value
|
McAlister, Leigh
|
|
2011
|
23 |
1 |
p. 1-12
|
artikel
|
| 25 |
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment
|
Tam, Leona
|
|
2011
|
23 |
1 |
p. 93-107
|
artikel
|
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