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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A threshold model for respondent heterogeneity |
Chandukala, Sandeep R. |
2010 |
22 | 2 |
p. 133-146 |
article |
|
| 2 | Detecting the impact of market factors on sales takeoff times of analog cellular telephones |
Islam, Towhidul |
2010 |
22 | 2 |
p. 197-212 |
article |
|
| 3 | How humor in advertising works: A meta-analytic test of alternative models |
Eisend, Martin |
2010 |
22 | 2 |
p. 115-132 |
article |
|
| 4 | The effects of advertisement picture likeability on information search and brand choice |
Obermiller, Carl |
2010 |
22 | 2 |
p. 101-113 |
article |
|
| 5 | The out-of-region bias: Distance estimations based on geographic category membership |
Irmak, Caglar |
2010 |
22 | 2 |
p. 181-196 |
article |
|
| 6 | The role of brands in recruitment: A mixed-brand strategy approach |
Kim, John |
2010 |
22 | 2 |
p. 165-179 |
article |
|
| 7 | The value of celebrity endorsements: A stock market perspective |
Ding, Haina |
2010 |
22 | 2 |
p. 147-163 |
article |
7 results found