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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation |
Dens, Nathalie |
2009 |
21 | 2 |
p. 175-189 |
article |
|
| 2 | Consumer durables replacement decision-making: An overview and research agenda |
Guiltinan, Joseph |
2009 |
21 | 2 |
p. 163-174 |
article |
|
| 3 | Decomposing the effects of organizational memory on marketing implementation |
Neill, Stern |
2009 |
21 | 2 |
p. 135-147 |
article |
|
| 4 | Modeling the effects of pharmaceutical marketing |
Leeflang, Peter S. H. |
2009 |
21 | 2 |
p. 121-133 |
article |
|
| 5 | Toward a contingency view of new product creativity: Assessing the interactive effects of consumers |
Rubera, Gaia |
2009 |
21 | 2 |
p. 191-206 |
article |
|
| 6 | Two-stage lotteries and the value of unresolved uncertainty |
Erev, Ido |
2009 |
21 | 2 |
p. 149-162 |
article |
6 results found