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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Empathetic responses to advertising: Testing a network of antecedents and consequences |
Mooradian, Todd A. |
2008 |
19 | 2 |
p. 79-92 |
article |
|
| 2 | Framing effects in mixed price bundling |
Gilbride, Timothy J. |
2007 |
19 | 2 |
p. 125-139 |
article |
|
| 3 | Hierarchical Bayesian conjoint models incorporating measurement uncertainty |
Liechty, John C. |
2007 |
19 | 2 |
p. 141-155 |
article |
|
| 4 | Image feedback effects of brand extensions: Evidence from a longitudinal field study |
Völckner, Franziska |
2007 |
19 | 2 |
p. 109-124 |
article |
|
| 5 | Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application |
Paas, Leonard J. |
2007 |
19 | 2 |
p. 157-170 |
article |
|
| 6 | Product uniqueness as a driver of customer utility in mass customization |
Franke, Nikolaus |
2007 |
19 | 2 |
p. 93-107 |
article |
|
| 7 | Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics |
Xiao, Junji |
2008 |
19 | 2 |
p. 171-181 |
article |
7 results found